National Repository of Grey Literature 1 records found  Search took 0.01 seconds. 
Prediction of the Czech Winemarket Development
Řeháčková, Zlata ; Sato, Alexej (advisor) ; Filipovszki, Pavel (referee)
Present bachelors thesis has the aim to analyze the czech and global wine market. At the beginning of the bachelors thesis I dedicate myself to the basic characteristics of the wine because of a brief introduction into the problem. As next I focus on dividing Czech republic into wine regions, characteristics of the global wine market with emphasis on consumption , production and description of the most important participants on this market. In the fundamental parts of thesis I analyse development of export and import in Czech republic and shares of particular trading partners in export and import. Then I executed the SWOT analysis of the czech market and on the basis of gained findings I set the prediction of export and import. In the final chapter I recommend some possibilities how to affect the development of export in positive way.

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