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National Repository of Grey Literature 2 records found  Search took 0.02 seconds. 
Proposal of Communication Mix in the Selected Company
 Ziminová, Monika ; Erlebach, Ing, Jiří (referee) ; Milichovský, František (advisor)
The subject of this thesis is a proposal of a communication mix for a selected company BM Holding s.r.o. In the thesis it can be found a detailed analysis of the current state of the communication mix, the determination of possible deficiencies and the design of a new communication mix. The proposed communication mix should ensure a better market position for the company and attract new customers. The theoretical part of this thesis is focused on the basic concepts of marketing environment, marketing mix and communication.
Detailed record
Proposal of Communication Mix in the Selected Company
 Ziminová, Monika ; Erlebach, Ing, Jiří (referee) ; Milichovský, František (advisor)
The subject of this thesis is a proposal of a communication mix for a selected company BM Holding s.r.o. In the thesis it can be found a detailed analysis of the current state of the communication mix, the determination of possible deficiencies and the design of a new communication mix. The proposed communication mix should ensure a better market position for the company and attract new customers. The theoretical part of this thesis is focused on the basic concepts of marketing environment, marketing mix and communication.
Detailed record

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