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Retail beer market. Opportunities for beer category
 Caldová, Marie ; Zadražilová, Dana (advisor) ; Hlinecký, Ondřej (referee)
My bachelors thesis deals with design of better utilization of sales space in traditional retail formats. I focus on the beer category . I describe the basic principles of retailing. I imagine the food retailing division according to the company Pilsner Urquell. I mention all the legal requirements for the labeling of beer products. I mention the beer category share in total sales in the retail market . I describe the main beer producers who are active on the Czech market. The main topic is the analysis of the retail beer market in the Czech Republic, which leads to the determination of opportunities beer category in the traditional retail market. In the practical part, I propose a change of exposure beer product to the traditional retail formats.
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