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National Repository of Grey Literature 2 records found  Search took 0.01 seconds. 
On-line marketing communication
 Nováková, Adéla ; Bula, Robert (referee) ; Schüller, David (advisor)
The bachelor's thesis deals with a complex evaluation of the marketing communication in a particular company. The theoretical part focuses on a problematics of marketing, marketing communication, and theoretical foundation of analyzes that are used in this work. It also evaluates the current situation of the company milan novák. Based on an executed analysis, a proposal of concrete steps on how to improve the marketing communication of this company is created.
Detailed record
On-line marketing communication
 Nováková, Adéla ; Bula, Robert (referee) ; Schüller, David (advisor)
The bachelor's thesis deals with a complex evaluation of the marketing communication in a particular company. The theoretical part focuses on a problematics of marketing, marketing communication, and theoretical foundation of analyzes that are used in this work. It also evaluates the current situation of the company milan novák. Based on an executed analysis, a proposal of concrete steps on how to improve the marketing communication of this company is created.
Detailed record

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