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National Repository of Grey Literature 2 records found  Search took 0.00 seconds. 
Free speech on the Internet and censorship as a way to protectusers' privacy
 Brišová, Jana ; Moravec, Václav (advisor) ; Osvaldová, Barbora (referee)
The aim of this bachelor thesis is to provide a complex analysis of free speech on the internet, violation of this right and ways how to protect own privacy in cyberspace. It is based on a theoretical exploration of protection of free speech, right to privacy and collision of these rights. Based on this theoretical analysis this thesis seeks to provide a comprehensive analysis of the cyberspace as a space enabling free speech as well as violating the right to privacy. This thesis also explores the responsiveness of the Internet to the users' demands on privacy, violations of the right to freedom of expression, and censorship of the Internet, as demonstrated by the case studies of countries taking these steps. This is followed by a research of ways to circumvent Internet censorship, including the possibility of anonymity on the Internet. Anonymity is also discussed as a tool to protect privacy as well as source of dangers.
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Factors influencing customer experience in context of new format retail stores
 Brišová, Jana ; Koudelková, Petra (advisor) ; Jesenský, Daniel (referee)
The bachelor thesis "Factors influencing customer experience in context of new format retail stores" is focused on in-store customer experience phenomenon and on factors companies use in order to influence customers' purchasing behaviour and their decision-making pro- cesses. The theoretical part of the thesis explores, reviews and presents the theory on customer experi- ence, customer experience management, in-store customer experience and customer's internal responses to the marketing stimuli (cognitive, affective and physical) and customer's social interactions with other actors present in the retail store. By conducting a survey in a chosen new format retail store, the empirical part of the bachelor thesis then reviews the situation on the Czech market. It examines reactions, emotions, sensations and attitudes towards the retail shop- ping environment and subsequently analyses whether customer's loyalty is influenced by the character of those reactions.
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