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National Repository of Grey Literature 2 records found  Search took 0.01 seconds. 
Analysis of Renault brand's image in the Czech motoring media
 Breburda, Jan ; Hejlová, Denisa (advisor) ; Halada, Andrej (referee)
Master thesis Analysis of Renault brand image in Czech motoring media describes individual components that constitute image of Renault car manufacturer in selected Czech motoring media in 2017. The thesis contains a contextual part that describes the specifics of motoring media in the Czech Republic and their relationship with PR departments of automotive importers. The description of the brand image is subsequently created through a combination of quantitative content analysis and critical discourse analysis by Teun van Dijk. The aim of the this discourse analysis is to verify the existence of the stereotypical depiction of the Renault brand on the basis of its French origin and for that purpose the discourse
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Hodnocení finanční výkonosti podniku a návrhy na její zlepšení
 Breburda, Jan
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