Home > Search Results: Bek, Jiří
Search:
Search Tips :: Advanced Search
Search collections:
Sort by: Display results: Output format:
National Repository of Grey Literature 4 records found  Search took 0.00 seconds. 
The specific role of marketing in the field of health insurance
 Cestr, David ; Procházková, Markéta (advisor) ; Bek, Jiří (referee)
The main target of this Master thesis is to find out health insurance company's possibilities in creating marketing plans and their implementation. The health insurance company is a specific subject which has different marketing tools as well as other responsibilities and legislative limitations. First part describes theoretical principles, methods and tools of marketing. Those are later applied to the field of public health insurance. Basic information about health insurance, its creation, formation and development concludes this passage. Second section deals with analysis of particular health insurance company, its marketing plan, budget, strategy, etc. An evaluation survey which depicts general public awareness of health insurance companies and their activities is also included in this part.
Detailed record
Kaolinitické pískovce Nekmíř - Horní Bělá. Závěrečná zpráva
 Novák, Jiří Karel ; Bek, Jiří ; Bosák, Pavel ; Pavková, Jaroslava ; Straková, Jarmila ; Dobrovolný, Jiří
Detailed record
Carboniferous cones of Sporangiostrobus feistmanteli and their miospores
 Bek, Jiří ; Straková, M.
Detailed record
Karbonské miospory in situ v kladensko-rakovnické pánvi a jejich využití pro stratigrafii a rekonstrukci floristických společenstev
 Bek, Jiří ; Opluštil, S.
Detailed record

Interested in being notified about new results for this query?
Subscribe to the RSS feed.
Digital Repository :: Search :: Submit :: Personalize :: Help
Powered by Invenio v1.1.2
Maintained by admin.invenio@techlib.cz
This site is also available in the following languages:
Česky  English