National Repository of Grey Literature 2 records found  Search took 0.01 seconds. 
Proposal for Improvement of Marketing Communication at a company
Bartek, Patrik ; Bumberová, Veronika (referee) ; Kaňovská, Lucie (advisor)
My bachelor thesis focuses on analyzing and evaluating the marketing communication of OMAP finanční skupina, a.s. company. In the first part I will explain the theory of the marketing mix and the marketing communication problem, such as the basic concepts of marketing or theory of analysis. In the second part I will focus on the analysis of the current situation and then I will focus on the concrete solutions for improving the marketing comunication of the OMAP financial group, a.s. company.
Proposal for Improvement of Marketing Communication at a company
Bartek, Patrik ; Bumberová, Veronika (referee) ; Kaňovská, Lucie (advisor)
My bachelor thesis focuses on analyzing and evaluating the marketing communication of OMAP finanční skupina, a.s. company. In the first part I will explain the theory of the marketing mix and the marketing communication problem, such as the basic concepts of marketing or theory of analysis. In the second part I will focus on the analysis of the current situation and then I will focus on the concrete solutions for improving the marketing comunication of the OMAP financial group, a.s. company.

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8 Bartek, Petr
8 Bártek, Petr
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