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Artistic-pedagogical Legacy of Alena Fišerová
Böhmová, Andrea ; Tichá, Libuše (advisor) ; Gregor, Vít (referee)
The Diploma Thesis is a presentation of the notable Czech piano teacher Alena Fišerová, who spent all her professional life at the "Vzorová hudební škola" (Model Music School) in Voršilská Str. in the borough of Praha 1. The first part of the Thesis focuses on her family background and childhood. Her studies and professional life are also described. This information is mostly based on witness accounts and memories of her former pupils and friends. Exact data was verified using personal documents available and the chronicles of the Vzorová hudební škola. The Thesis follows in detail her method of teaching the piano as well as the contribution that she presented in her day and time. Alena Fišerová did not leave her mark in piano pedagogy as a teacher alone but also as the creator of many sheet music compilations, either alone or in collaboration with others. The best-known titles out of her publishing activities are the Album etud I. - V. (Album of Études, vol. I - V), to this day possibly the most commonly used compilations at the Základní umělecká škola (Fine Arts School) in the Czech Republic. This works is the subject of detailed analysis and description in the following chapters. All five volumes of the Album etud are introduced and selected études from vol. I and II are analysed with regard to...
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Applying marketing tools brand Hugo Boss in the Czech Republic
Böhmová, Andrea ; Vokáčová, Lucie (advisor) ; Tučková, Karolína (referee)
The aim of this thesis is to describe and evaluate current marketing activities of the Hugo Boss brand in the Czech Republic as demonstrated by its franchising which is the company called MyFashion. Presented review of literature helps to introduce tools of marketing and communication mix and franchising management. One of the sources for this thesis is the personal insight of the author into this topic, gained through a direct work experience in the company MyFashion. Further, information acquired through the interview with the management of the analyzed company is used in this thesis and analysis of internal material that was provided by the company MyFashion. Last, the company´s website and internal portal of Hugo Boss brand are used as sources. Based on the evaluation, improvement suggestions are made regarding current marketing tools of the company or the acquisition of new potential tools and channels.
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