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National Repository of Grey Literature 4 records found  Search took 0.00 seconds. 
Proposal for Upgrading the Marketing Strategy of the Czech Athletic Federation
 Hlavatá, Michaela ; Žirovnický, Antonín (referee) ; Kysel, Jiří (advisor)
The aim of the bachelor thesis is proposal for upgrading the marketing strategy of the Czech Athletic Federation. The first part defines the theoretical principles, clarifies the terminology of marketing and marketing strategy. In the practical part of the necessary data are collected on the basis of the analysis of the current communication and promotion. Results of the analysis serve as the basis for the modernization proposals marketing strategy.
Detailed record
The Strategy Proposal for the Increase of Certified Children´s Shoes´ Saleability
 Žirovnický, Antonín ; Mayerová, Vlasta (referee) ; Mucha, Martin (advisor)
This bachelor´s thesis deals with creating a draft strategy to increase the marketability of certifield baby shoes. The strategy plan is developed for the company KONSORCIUM T+M, Ltd. It contains proposals for marketing and financial plan, strategic analysis and business aroun the SWOT analysis. The result of such part is the promotion to raise awarensess and marketability of buyres depending on the increase in marjet share and profit from the sale of children´s footwear.
Detailed record
Proposal for Upgrading the Marketing Strategy of the Czech Athletic Federation
 Hlavatá, Michaela ; Žirovnický, Antonín (referee) ; Kysel, Jiří (advisor)
The aim of the bachelor thesis is proposal for upgrading the marketing strategy of the Czech Athletic Federation. The first part defines the theoretical principles, clarifies the terminology of marketing and marketing strategy. In the practical part of the necessary data are collected on the basis of the analysis of the current communication and promotion. Results of the analysis serve as the basis for the modernization proposals marketing strategy.
Detailed record
The Strategy Proposal for the Increase of Certified Children´s Shoes´ Saleability
 Žirovnický, Antonín ; Mayerová, Vlasta (referee) ; Mucha, Martin (advisor)
This bachelor´s thesis deals with creating a draft strategy to increase the marketability of certifield baby shoes. The strategy plan is developed for the company KONSORCIUM T+M, Ltd. It contains proposals for marketing and financial plan, strategic analysis and business aroun the SWOT analysis. The result of such part is the promotion to raise awarensess and marketability of buyres depending on the increase in marjet share and profit from the sale of children´s footwear.
Detailed record

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