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National Repository of Grey Literature

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The Discourse of Mobile Technologies Advertising Šutera, Ondřej ; Kotásek, Miroslav (referee) ; Rujbrová, Šárka (advisor) Tato bakalářská práce pojednává o rozboru jazyka reklamy na daných příkladech současné reklamy. Rozebírá a analyzuje reklamu jako takovou, její historii a klasifikaci. Praktická část rozebírá aktuální příklady reklamy. Práce shromažďuje teoretické a praktické znalosti o reklamě a jazyce v ní obsažené. Detailed record

The Discourse of Mobile Technologies Advertising Šutera, Ondřej ; Kotásek, Miroslav (referee) ; Rujbrová, Šárka (advisor) Tato bakalářská práce pojednává o rozboru jazyka reklamy na daných příkladech současné reklamy. Rozebírá a analyzuje reklamu jako takovou, její historii a klasifikaci. Praktická část rozebírá aktuální příklady reklamy. Práce shromažďuje teoretické a praktické znalosti o reklamě a jazyce v ní obsažené. Detailed record

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