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Marketing activities of music band
Fantová, Tereza ; Procházková, Markéta (advisor) ; Ťoukálek, Ondřej (referee)
This bachelor thesis is divided into practical and theoretical part. Its aim is the analysis of the marketing activities of the band TEREZA FANTOVÁ & STAFF, the interpretation of the results and subsequent suggestions of the own solution. In the theoretical part I describe the methods and tools, by which I processed the data for the analysis, it also presents the basic pillar of marketing, which is the marketing mix. In practical part I introduced the band, its current marketing activities and their success on the basis of research. The main benefits of this thesis are the concrete results, from which I drew suggestions for improvement and, with regard to them, suggestions for new marketing activities.
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Spanish of Yucatán
Fantová, Tereza ; Mištinová, Anna (advisor) ; Krinková, Zuzana (referee)
This work is dedicated to the study of the dialect of Spanish at Yucatan Peninsula (Mexico). The work is divided into three sections. In the first part, the basic concepts related to the subject of the work are delimited. The second part focuses on the evolution of Spanish and Amerindian languages in Mexico, as well it includes the linguistic situation at Yucatan Peninsula and characterizes the Mayan languages. As for the third part, it consists of the analysis of Spanish of Yucatan, it includes descriptions of characteristics of phonetics, morphology and lexicology. The work emphasizes the influence of Mayan language on the dialect.
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