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Transformation of real estate sector in post-crisis period
Dvorská, Michaela ; Aigel, Petr (referee) ; Ivanička, Koloman (advisor)
Main subject of this diploma thesis is real estate sector, his basic principles, structure and factors of influence. Diploma thesis is analysing actual post - crisis trends in real estate sector, origins and causes of these trends. Special attention is concentrated into the specific development and surroundings of real estate sector in Czech republic. The analysis of the sector transformation intensity is used for searching of future potential of real estate sector, future trends and appropriate measures for healthy growth of real estate sector and long - term sustainability of real estate sector projects. The next one of the main baselines of the thesis is research of behavioral changes of real estate market demand because of cyclicality of real estate market. The research shows context between real estate cycle and business cycle and analyses typical behavioral reaction of demand in various phases of real estate sector cycle.
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Marketing research and usability analysis of "Nitra - Šindolka" land for company K CERO
Cerulík, Michal ; Říha, David (advisor) ; Lapunik, Miroslav (referee)
This bachelor thesis is dedicated to the initial phase of real estate development. Specifically, the pre-design phase of project preparation, of which pays attention to the first two components. The components are intention of real estate development and marketing research, processed for the land belonging to the firm K CERO. This land is located in the provincial city of Nitra, Slovakia. In the first part of the work, the environment analysis for K CERO is carried out. Thereafter, the data detected are used in the SWOT analysis, which allowed the strategic decision in choosing the intention of using the land. Then, the individual projects are evaluated in terms of return and subsequently the one that appears to be preferable is chosen. Finally, the steps towards its realization are recommended.
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