National Repository of Grey Literature 2 records found  Search took 0.00 seconds. 
Products with Protected Designations of the European Union and Their Position in Regional Tourism
Licková, Kamila ; Kalábová, Markéta (advisor) ; Abrhám, Josef (referee)
The master thesis deals with products with protected designations of the European Union. The main objective of the master thesis is to evaluate the importance of the chosen product with protected designation of the EU in regional tourism and analyse the perception of the product by a producer and by tourists. The sub-objective is the description of the European system of food labelling. The thesis is divided into five main chapters. The first part explains basic concepts which are related to the thesis. The second chapter introduces the best known food quality labels. Greater attention is devoted to the description of the food protection system of the EU. The third chapter deals with the characteristics of the chosen region Beskydy-Wallachia. The second part of this chapter is focused on the chosen protected product Štramberské uši. The forth chapter includes a structured interview with the chosen producer of Štramberské uši and a survey research, which was conducted in two phases. The last chapter contains the evaluation of the implemented survey. The main finding of this thesis is the fact that a relatively high percentage of respondents know the product Štramberské uši. An interesting finding is the fact that only a small portion of them know that the product Štramberské uši is the holder of the protected designation of the European Union. The chosen producer of Štramberské uši sees the main benefit of the label in greater publicity. Among problems he ranks the enforceability of the label and lack of general promotion of Štramberské uši.
The Evaluation of Cycle Routes in the Area of Nymburk
Licková, Kamila ; Jarolímková, Liběna (advisor) ; Voříšková, Barbora (referee)
The main aim of the bachelor thesis is to give complete information about cycle routes in the area of Nymburk and mainly their evaluation on the basis of own field research. The cycle routes are evaluated using seven criteria. The evaluation criteria include besides the accessibility to cycle routes and the continuity of other cycle routes other criteria such as the cycle route marking, the condition of cycle routes, the safety of cycle routes, the attractiveness of cycle routes and tourism and cycling inftrastructure. After the evaluation a summary of information about the cycle routes, suggestions for their retrofitting and a categorization of the cycle routes according to the type of target group follow. The thesis also includes six tips for cycle trips.

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2 Líčková, Kateřina
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