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Marketing research of In Motion company with use of Internet
Stůjová, Barbora ; Müller, Štěpán (advisor) ; Čajka, Radek (referee)
Bachelor's work is concerned with marketing market research, which is performed for In Motion company with use of internet. In theorethical part of work are explained important terms and methods related to marketing research and also ways of collecting data. In practical part of work is secondary research of In Motion company with help of SWOT analysis performed together with the primary research with help of questionnaire surveys. The main goal of this work is performing a marketing market research and provision of practical advices and recommendations in order to improve sucessfulness of In Motion Company.

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