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A Comparison of Media Coverage of FC Viktoria Plzeň and AC Sparta Praha in Selected Czech Media
Slabý, Martin ; Němcová Tejkalová, Alice (advisor) ; Trunečka, Ondřej (referee)
Diploma thesis deals with comparation of media content of two journals - Sport and Mladá fronta DNES. The research is focused on few periods during one year of first czech football league. On this basis and with help of czech and foriegner experts knowledge, the thesis tries to answer the question, wheather Sport journal favors AC Sparta Praha club in their published materials and vice versa FC Viktorie Plzen club. To answer this question, it uses a comparative qualitative content analysis method. It is based on a set of articles from three periods of the autumn part of the football season and three periods from spring part. It takes into account not only texts of articles, but also, for example, the front pages or subtitles that are an important part of the daily press content. The research results are continuously summarized after each one of the periods and at the end there is a complete summary and final answer to the research question. The research resulted in finding that - considering the article contents - that in Sport journal materials published in examined periods there was no significant favoring of Sparta Praha. On the contrary - in the topics representation considering Sparta and Plzen there was an outweight toward Letná and the same can be applied to front pages to certain extent.
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Marketing Strategy of the non-governmental organization Junák - český skaut, z.s.
Slabý, Martin ; Halík, Jaroslav (advisor) ; Bušková, Vendula (referee)
The aim of this bachelor thesis is to describe the marketing strategy of non-governmental organization Junák - český skaut, z. s. and suggest improvement of the marketing strategy. The first part describes non-governmental organizations in the Czech Republic. There is also described the World Organization of the Scout Movement and the Czech organization Junák - český skaut, z. s. In the second part there are results of the public opinion survey and the describtion of the marketing strategy. At the end of the thesis there is recommendation to improve the marketing strategy and suggestions of new ways of communication and new communication tools.
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Technical monuments - the local railway - Tábor - Bechyně
SLABÝ, Martin
This thesis deals with the history of the rail link in Bohemia, Moravia and Silesia. It describes the evolution path from the first koněspřežných lines to today's high-speed trains. Important are also the advantages and disadvantages of rail transport, and how it contributed to the development path of each region. It also deals with the impact of railroads on the population. Besides the main line of work is focused primarily on the local track (the local track). Specifically, the first electrified the local track in Austria-Hungary, distance from Tábor to Bechyně, which is accompanied by photographic documentation of background, line and technical elements that were used. For the local track has produced a large portion of the electric equipment František Křižík and therefore this work is a treatise on his life and activities at the track.
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