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National Repository of Grey Literature

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Mezinárodní marketingová strategie firmy Stem Cell Pro Oudová, Veronika ; Přikrylová, Jana (advisor) Cílem této diplomové práce je zhodnocení možností společnosti Stem Cell Pro ke vstupu na zahraniční trh, spolu s nastíněním mezinárodní marketingové strategie, kterou by společnost mohla na daném trhu použít. Práce se věnuje výběru vhodného trhu a volbě vstupu na trh, analyzuje společnost z pohledu mezinárodního postavení a předkládá strategický marketingový mix pro zahraniční trh. Detailed record

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