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Project Management Chcikupon.cz
Marčeková, Veronika ; Sedláček, Jiří (advisor) ; Chadim, Robert (referee)
This thesis describes, analyzes and evaluates the creation and management of the project Chcikupon.cz. Part of this thesis is a business plan, which includes product characteristics, analysis of competitors, customers, suppliers, project staffing and marketing. The work includes analysis of the financial aspects of the project and it evaluates the return on investment. Thesis describes the launch of the discount portal Chcikupon.cz, and the success of individual promotional discounts with operations of the website by the end of 2013. The main contribution of the diploma thesis is the proposed strategy, which will lead to sustainable development of the project.
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Economic Cooperation between theIntegration Groupings in the World
Marčeková, Veronika ; Němcová, Ingeborg (advisor) ; Bartušková, Hana (referee)
This thesis deals with the integration groups and their mutual cooperation. I consider it as an important topic, because the relationship between integration groups is a relatively new phenomenon. The global economy and international trade are currently undergoing significant changes and regionalism is gaining in importance. The aim of this work is the integration groups in the world not only to map, but to explore the relationship between economic integration. I focus on groups that show signs of multilateral regional integration, and ask what form their cooperation has. The work presents the relationship between integration groups in the world. There are different types of agreements and negotiations. The first kind of cooperation charts the relationships that exist between groups of a selected region of the world (intra-regional cooperation). It follows the second part, which introduces us to the vision of continental groupings. The last section outlines the cooperation between groups from different regions of the world (trans-regional cooperation).
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