National Repository of Grey Literature 2 records found  Search took 0.00 seconds. 
Efficiency of destinations marketing campaigns on the example of The German National Tourist Board
Tichá, Martina ; Herget, Jan (advisor) ; Machová, Soňa (referee)
The diploma thesis focuses on the issue of evaluating the efficiency of destination marketing campaigns that is becoming increasingly important in relation to the incresing competition on the tourism market and the changes in the system of setting public support in this sector. The theoretical part deals with the concept of tourism destination, possibilities of marketing communication for national tourist organizations and describes the evaluation of the campaigns efficiency according to the methodology of VisitBritain. The practical part focuses on the activities and strategy of The German National Tourist Board (GNTB) and its main campaign for the year 2015- Traditions and Customs. The aim of this thesis is especially the testing of the methodology for assessment of destination marketing impact developed by the VisitBritain and the following adjustment of the methodology based on the results of the survey and the evaluation of the campaign.
Future of the Supervisory Arrangement in the Financial Market of the European Union
Machová, Soňa ; Karpová, Eva (advisor) ; Šaroch, Stanislav (referee) ; Veselá, Jitka (referee) ; Štěpánek, Pavel (referee)
This work deals with the supervision structure of the EU financial market. The current supervisory framework is the result of recent reforms adopted in response to the global financial crisis. However it seems that it is not able to satisfy all the requirements stemming not only from highly integrated EU financial market environment, but also from the functioning of the single currency and common monetary policy. Therefore the European Commission presented a proposal for the creation of a banking union - single banking supervisor for eurozone countries. It is a solution that could solve many problems of the current system, however it may carry certain risks involved especially in the setting of different conditions between EU countries and between different sectors of the financial market. In the long run, therefore, the European Supervisory System along the lines of the European System of Central Banks would present the most appropriate model for the EU financial market, which should, compare to the banking union, be applied to all sectors and all Member States. Its implementation should, however, be preceded by a consolidation of the economic situation and the harmonization of certain related issues, the functioning of which can significantly affect the whole system.

See also: similar author names
6 MACHOVÁ, Šárka
1 Machová, Silvia
4 Machová, Simona
1 Machová, Stanislava
2 Machová, Světlana
5 Machová, Sára
6 Machová, Šárka
6 Máchová, Šárka
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