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Kvalita služeb hotelu Centrum v kontextu společenské odpovědnosti
 Macháňová, Kateřina
Macháňová, K. Quality of services at Hotel Centrum in context of social responsi-bility. Bachelor thesis. Brno, 2018. The bachelor thesis is oriented on the quality evaluation of the services in Hotel Centrum in Hranice. The goal of this thesis is to create a suggestion which would increase the quality of services and competitiveness on the market, taking in-to account the corporate social responsibility. To find out which CSR activities does this company use, a structured interview was used in this thesis, further with a questionnaire survey based on the SERVQUAL method and subsequently also the SWOT analysis, which helped to establish the list of suggested recommenda-tions.
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3 Machanová, Karolina
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