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National Repository of Grey Literature 3 records found  Search took 0.00 seconds. 
The Using of Marketing in the Service Sector
 Klimová, Monika ; Pretóry, Lukáš (referee) ; Kaňovská, Lucie (advisor)
The subject of the thesis "Application of marketing in the service sector" is focused on on the analysis of internal and external marketing environment and marketing research customer satisfaction. The first part focuses on theoretical summary of basic marketing concepts, the practical part focuses on the marketing analysis and evaluation of marketing research and the last part introduces own proposals for optimization of customer satisfaction and field marketing activities.
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Ethical aspects of intercultural phenomenon of Czech Republic inbound tourism focused on Russian tourists
 Klímová, Monika ; Pinc, Zdeněk (advisor) ; Haškovcová, Helena (referee) ; Strobachová, Ingrid (referee)
1 ABSTRACT This analytical-empiric study presents ethical aspects of the intercultural phenomenon in inbound tourism of Czech Republic focused on Russian tourists mapping topic which hasn't been covered in such a wide scope yet. The multicultural and intercultural definition of the words is described in great depth in the theoretical part of the of this study as the terminology is strongly ambiguous. The special attention is not only paid to the interests and preferences of the tourists but also to the history especially aimed to so-called "Russian soul" and delimitation of the position "we" and "they" and "they" and "we". The data, collected by quantitative and qualitative author's research, complete and penetrate the whole theoretical frame of the study. The research part contains quantitative (24 subjects) and qualitative (2 respondents) research. It detects ethic dilemma and presents the specifics of the Russian tourists in inbound tourism of Czech Republic. We present the result as a substantiated constatation that the category "they" has a lot of prejudice from both sides and it causes unpleasant conflicts which can be prevented when the knowledge of when and how the prejudice was created is in place. The ethical problems as the consequence of existing prejudice connected to concrete expressions of...
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The Using of Marketing in the Service Sector
 Klimová, Monika ; Pretóry, Lukáš (referee) ; Kaňovská, Lucie (advisor)
The subject of the thesis "Application of marketing in the service sector" is focused on on the analysis of internal and external marketing environment and marketing research customer satisfaction. The first part focuses on theoretical summary of basic marketing concepts, the practical part focuses on the marketing analysis and evaluation of marketing research and the last part introduces own proposals for optimization of customer satisfaction and field marketing activities.
Detailed record

See also: similar author names
1 KLÍMOVÁ, Magdaléna
1 KLÍMOVÁ, Marcela
8 KLÍMOVÁ, Markéta
6 KLÍMOVÁ, Martina
7 KLÍMOVÁ, Michaela
1 KLÍMOVÁ, Michala
1 Klimová, Miroslava
2 Klímová, Marie
8 Klímová, Markéta
6 Klímová, Martina
7 Klímová, Michaela
3 Klímová, Monika
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