|
|
System for Imaging of the Monochromatic Pictures in the Pseudo Color
Kaděrka, Petr ; Kratochvíl, Tomáš (referee) ; Říčný, Václav (advisor)
This diploma thesis treats the possibilities of the black-white picture depiction in pseudo colors (Pseudocolor). The individual methods, software or hardware are described there and the detailed block scheme of the system Pseudocolor is suggested. The block scheme is created on the basis of gained theoretical knowledge. In the thesis, individual functional blocks of the scheme are described and their circuit designs are realized. Some of the functional blocks are simulated by the PSpice program and accompanied by corresponding signal process data. The suitable choice of the active and passive components is performed, from which the general integration of the system Pseudocolor is made. All the source materials for the realization of the device are given there – double-sided drawing of the printed circuit, layout and specification of the components.
|
|
|
Truth, untruth and lies in Czech media discourse: Fact-checking methods applied on the website Demagog.cz during the 2018 presidential campaign
Poulová, Kristýna ; Kaderka, Petr (advisor) ; Macek, Jakub (referee) ; Svobodová, Jindřiška (referee)
The focus of this dissertation is on the description of the fact-checking process and methods as implemented on the Demagog.cz portal during the 2018 presidential campaign. Its objective is to evaluate the limits, benefits and specific forms of fact-checking within the context of the Czech Republic because the portal is the only Czech project exclusively focused on this activity. The research used the methods of ethnomethodologically informed ethnography that allows to study fact-checking in the environment where it is commonly done and to base the research findings on interpretations made by the portal members themselves. Video recordings of the coordinator's computer screen taken during the described activity were also used as research data. In order to clarify those parts of the process that could not be directly observed, the potential of metapragmatic awareness was harnessed by posing additional questions to the coordinator, studying his comments on individual statements and recordings of the communications among project experts that took place in the portal's administrative system. The fact-checking procedure was demonstrated with examples of both published and unpublished statements. Research has shown that the limits of the fact-checking activities on Demagog.cz reflect the limits of...
|
|
|
Slogans, images, arguments: non-commercial advertising in social context
Kaderka, Petr ; Mareš, Petr (advisor) ; Nekvapil, Jiří (referee) ; Holšánová, Jana (referee)
This dissertation is devoted to the exploration of a new communicative phenomenon in Czech society - non-commercial advertising. I analyze advertising in the form of posters or billboards from a linguistic and semiotic point of view. On the structural level, my primary orientation is toward researching the constitutive elements of the advertisements, the relationships between the semiotic modes utilized, and the relationship of advertisements to other texts and genres from the discursive world of Czech society. On the processual level, I examine the way in which sense is made of the communicative object. The project is interdisciplinary in nature, connecting linguistic, semiotic, and sociological approaches, with a philosophical foundation laid in the work of Alfred Schutz. The text consists of two parts. In the first of these, I consider the topic from the analyst's perspective. Employing theories of the sign, genre, discourse, multimodality and argumentation, I analyze several tens of non-commercial advertisements which take the form of posters or billboards. The second part is devoted to the perspective of ordinary recipients. Using the method of focus groups, I investigate the interpretive processes of members of Czech society. In the concluding section, I characterize non-commercial advertising in...
|
|
|
The use of metaphors and its impact on the evaluation of advertisements in Czech advertising competitions
Wachtlová, Nikola ; Kaderka, Petr (advisor) ; Mrázková, Kamila (referee)
In this bachelor thesis I present a research based on cognitive understanding of a metaphor as a tool, the aim of which is to structure reality perception according to its correspondence among metaphoric domains. I extend upon empirical research papers which prove that the presence of a metaphor and its type has a positive impact on the evaluation of advertisements. To my acknowledge, these findings have not been confronted with Czech cultural matter yet. In this paper, I analyse Czech advertisements nominated for a domestic advertising competition, the results of which I consider as one of the means to rate advertisements. Altogether, this thesis contains an analysis of nineteen advertising campaigns which participated in the Creative Awards competition in categories Print and Outdoor and which were placed on the first, second or third place in the years 2016 and 2017. I examine the correlation between the presence of a metaphor and the placement of the advert in the competition. I determine the absence or presence of metaphor and, appositely, also its type in dependence on the visual presence of metaphoric domains and the semiotic mode in which the domains occur; further, I propose an interpretation of correspondences between domains of the metaphoric transfer. Despite expectations, the analysis...
|
|
|
Argumentation in interaction: The sequential structure of accounts in television debates
Kopecký, Jakub ; Kaderka, Petr (advisor) ; Kraus J., (referee) ; Orgoňová, Olga (referee)
Argumentation in interaction: The sequential structure of accounts in television debates Abstract This dissertation concentrates on the sequential structure of argumentation in spoken interaction. The point of departure is the concept of argumentation as linguistic action based on accounting for a controversial position with the purpose of convincing listeners of its acceptability or in order to defend it when it is challenged. The dissertation's specific aim is to describe the interactional context of argumentation using material from TV debates. The study utilizes ethnomethodological conversation analysis combined with elements of argumentation theory. The objects of empirical analysis are the types of linguistic action in argumentation interaction (e.g. the call for argumentation or the challenge to a position or argument) and the means of signaling argumentation. The research focuses on the analysis of the sequential organization of the TV debate, including the system of turn-taking, and on describing the sequential contexts of the argumentation in this genre. Attention is devoted to so-called argumentative sequences, i.e. series of mutual argumentative responses (problematizations) by the debate participants. Also examined are other types of linguistic action which initiate argumentation by...
|
|
|
The crystallization of historical moments in media dialogical networks: an ethnomethodological analysis of Czech media discourse
Tesařová, Kristýna ; Kaderka, Petr (advisor) ; Lehečková, Eva (referee)
This diploma thesis deals with a crystallization of the political affair in Czech Social Democratic Party concerning lying of the politician M. Hašek and his colleagues about their meeting with the president after parliamentary election in autumn 2013. The qualitative analysis of mass media texts is based on the term media dialogical network, which was developed by J. Nekvapil and I. Leudar. In their latest publications they combined it with the apparatus of membership categorization analysis and the term structured immediacy. The membership categorization analysis enables me to take into consideration besides sequential aspects of social interaction also participants' categorization practices and thank to the term structured immediacy I could focus on how participants treat historical meanings in their statements. The second important aim of this thesis is to innovate the term media dialogical network as a viable approach to the intertextuality analysis of mass media communication in the new media environment. The fact, that the call for resignation of party's leader was linked to the secret meeting with the president after the election, resulted in the interpretation of the event as a coup against party's leader B. Sobotka. The politicians accused of coup organization defended themselves against...
|
|
|
The Status of German as a Language of Science
Vávrová, Lucie ; Dovalil, Vít (advisor) ; Kaderka, Petr (referee)
In this thesis the languages in different types of scientific communication were estimated. The aim of this study was to determine the status of German language in the scientific communication. Firstly, the languages were found out in which the authors could publish and actually publish their manuscripts in the journals in the Czech Republic and in the German-speaking countries. Secondly, the languages were evaluated in which the authors present their conference papers. As another type of the scientific communication, those languages were estimated in which it is possible to study different disciplines, as well as foreign languages that are taught at universities. The results show that English has become the most important international language of the scientific communication and that German has lost its position in the international scientific communication. And to some extent German is also losing its position in the national scientific communication.
|
|
|
The Language management in big multinational companies of German origin in the Czech Republik
Engelhardt, Oliver Manfred ; Nekvapil, Jiří (advisor) ; Kaderka, Petr (referee) ; Nekula, Marek (referee)
Given the international character of their staff and economic operations in general, multinational companies of German origin in the Czech Republic work in at least three languages: Czech, English and German. This thesis is based on ethnographic data from companies of this type, gathered using qualitative methods, primarily interviews and participant observation. Applying Language Management Theory (Neustupný, Jernudd, Nekvapil) the language situation of two particular companies is explored. With respect to the macro-social level (organized management) the companies conduct multilingualism management, in which the object of their language policy is institutional multilingualism, or the establishment of the position of certain languages and the guidelines for their use. On the micro-social level, the individual staff members conduct language management by applying certain communicative strategies. This study describes the emic perspective of the employees, who in their discourse on multilingualism construct identities, both their own individual identities and those of the company. Particular attention is devoted to the translators and interpreters, whose position is a specific one in respect of the language management and due to the national and professional identities in the companies.
|
|
|
Slogans, images, arguments: non-commercial advertising in social context
Kaderka, Petr ; Mareš, Petr (advisor) ; Nekvapil, Jiří (referee) ; Holšánová, Jana (referee)
This dissertation is devoted to the exploration of a new communicative phenomenon in Czech society - non-commercial advertising. I analyze advertising in the form of posters or billboards from a linguistic and semiotic point of view. On the structural level, my primary orientation is toward researching the constitutive elements of the advertisements, the relationships between the semiotic modes utilized, and the relationship of advertisements to other texts and genres from the discursive world of Czech society. On the processual level, I examine the way in which sense is made of the communicative object. The project is interdisciplinary in nature, connecting linguistic, semiotic, and sociological approaches, with a philosophical foundation laid in the work of Alfred Schutz. The text consists of two parts. In the first of these, I consider the topic from the analyst's perspective. Employing theories of the sign, genre, discourse, multimodality and argumentation, I analyze several tens of non-commercial advertisements which take the form of posters or billboards. The second part is devoted to the perspective of ordinary recipients. Using the method of focus groups, I investigate the interpretive processes of members of Czech society. In the concluding section, I characterize non-commercial advertising in...
|
|
|
System for Imaging of the Monochromatic Pictures in the Pseudo Color
Kaděrka, Petr ; Kratochvíl, Tomáš (referee) ; Říčný, Václav (advisor)
This diploma thesis treats the possibilities of the black-white picture depiction in pseudo colors (Pseudocolor). The individual methods, software or hardware are described there and the detailed block scheme of the system Pseudocolor is suggested. The block scheme is created on the basis of gained theoretical knowledge. In the thesis, individual functional blocks of the scheme are described and their circuit designs are realized. Some of the functional blocks are simulated by the PSpice program and accompanied by corresponding signal process data. The suitable choice of the active and passive components is performed, from which the general integration of the system Pseudocolor is made. All the source materials for the realization of the device are given there – double-sided drawing of the printed circuit, layout and specification of the components.
|
guest ::
RSS feed.