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National Repository of Grey Literature 2 records found  Search took 0.00 seconds. 
The acquisition of new consumers of the young generation for traditional Czech brand
 Javořík, Tomáš ; Koudelka, Jan (advisor) ; Šíšová, Lenka (referee)
This thesis deals with the acquisition of new customers from among the young generation. In the theoretical part thesis deals with the purchase of consumer behavior, the methods used in the practical part and especially the coffee market. Firstly, the work focuses on coffee and coffee market in general then the emphasis is put mainly on the coffee market in the Czech Republic. In the practical part comes introduction of the particular company, the subsequent analysis of market data and consumer. Consumer analysis is performed using both qualitative and quantitative marketing research. The aim is to detect potential and addressing problems of the brand.
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Analysis of the loyalty program Telefónica O2 Czech Republic
 Javořík, Tomáš ; Koudelka, Jan (advisor) ; Vacek, Miroslav (referee)
This thesis deals with loyalty programs, frequent flyer program, especially Telefónica O2 Czech Republic. The work deals with the very meaning of existence of loyalty programs, about why companies pay to finance these activities. At the same time, the work seeks to capture new trends in these programs and provide guidance on creating an effective loyalty program. The practical part focuses on the development and analysis of the current state of loyalty program of Telefónica O2 Czech Republic. The primary aim is to ascertain to what extent the program is effective in terms of customer retention, or their high performance and also how to participate in creation of the company's image.
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