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National Repository of Grey Literature

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Brand equity in yoghurts product category on Czech market Flodrová, Tereza ; Postler, Milan (advisor) ; Harmon, Lenka (referee) Thesis deals with the subject of brand value / equity. In the application part equity of selected brands of yoghurts is measured using Equity Builder and Brand Power methodologies and recommendations for their brand equity growth are given. Detailed record

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