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National Repository of Grey Literature 2 records found  Search took 0.00 seconds. 
Proposal of Communication Mix of the Selected Company
 Fríd, Filip ; MBA, Michal Bureš, (referee) ; Milichovský, František (advisor)
The thesis is focused on proposal of communication mix for the producer of high-precision grinding machines. This contains the most important concepts and principles related to the current issues of marketing in the B2B segment. Furthermore, a detailed analysis of the current state of the company and created a specific proposal of new communication mix, which should lead the fulfillment of the objectives set.
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Komparace výkonu podílového fondu a investičního certifikátu
 Fríd, Filip
The thesis is focused on investing in mutual funds and investment certificates. This contains the most important concepts and principles related to the issue of collective investment schemes and investment in certificates in the Czech Republic. A content of the practical part is based on the analysis to compare the mutual fund and investment certificate to the underlying index PX in terms of return and risk, and then to determine the investor's unique investment recommendations.
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