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Fotoiniciovaná degradace vybraných léčiv (dexametazonu, prednisolonu, fluoxetinu) a testování toxicity léčiv a produktů jejich fotodegradace na vodní organismy (\kur{Daphnia magna})
DOKOUPILOVÁ, Eliška
This diploma thesis investigates kinetics of photoinitiated degradation of selected drugs (dexamethasone, prednisolone, fluoxetine) under conditions relevant to surface waters and provides results of toxicity tests of original compounds and their photodegradation products mixtures for a representant of aquatic organisms, cladoceran Daphnia magna. The theoretical part describes the basic characteristics, mechanism of action and therapeutic usage of selected drugs. Toxicological studies related to adverse effects of these substances on aquatic organisms are also briefly outlined. The experimental part presents first the results of photochemical degradation kinetics of the studied compounds and second the findings of chronic toxicity tests of the selected drugs and their photoproducts mixtures on Daphnia magna, namely on the number of juveniles, on the number of clutches and on the body size.
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Use of technology in optimization of event attendees' experience
Dokoupilová, Eliška ; Slussareff, Michaela (advisor) ; Ferenc, Jakub (referee)
This thesis connects the influence of experience economy and ICT on event industry in a research of use of technology in optimization of attendee's event experience. By combining primary and secondary literature with qualitative research we come to conclusions that an optimal event experience is complex assemblage of affective, cognitive and conative aspects, we prove the benefits of event technology as one of the means to achieving this copious experience and identify concrete methods how to use technology for this purpose.
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Use of technology in optimization of event attendees' experience
Dokoupilová, Eliška ; Slussareff, Michaela (advisor) ; Ferenc, Jakub (referee)
This thesis connects the influence of experience economy and ICT on event industry in a research of use of technology in optimization of attendee's event experience. By combining primary and secondary literature with qualitative research we come to conclusions that an optimal event experience is complex assemblage of affective, cognitive and conative aspects, we prove the benefits of event technology as one of the means to achieving this copious experience and identify concrete methods how to use technology for this purpose.
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Toxicita vybraných antiarytmik (verapamilu a diltiazemu) pro vodní organismy \kur{(Dpahnia magna)}
DOKOUPILOVÁ, Eliška
This bachelor thesis deals with a group of antiarrhythmic drugs and their toxicity to aquatic organisms. The theoretical part of the thesis summarizes the basic characteristics and distribution of antiarrhythmics, their mechanism of action and therapeutic use in the treatment of cardiovascular diseases together with their occurrence in the aquatic environment. Toxicology testing and related adverse effects of drugs on aquatic organisms are also described. The experimental part presents the results from a 21 day chronic toxicity test of verapamil and its degradation products on number of juveniles, number of broods and the body size of cladoceran Daphnia magna.
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Use of Search Engine Optimization in Czech Companies
Dokoupilová, Eliška ; Koudelková, Petra (advisor) ; Máchová, Eva (referee)
The bachelor thesis is dedicated to search engine optimization, also known as SEO. SEO pursues various aspects of a web page, for instance its structure, design or content, and adjusts them in order to be suitable for processing by fulltext search engines such as Google or Seznam. The purpose of optimization is getting more traffic to a web page by appearing as high as possible on a generated search engine result page. Apart from gaining more leads, thorough SEO activities also have a positive impact on the quality of a web page, its accessibility, user- friendliness and brand image. The aim of the thesis is to introduce SEO as an effective marketing tool and explore its use in Czech businesses. Therefore, the analysis of the primary and secondary sources introduces the issue of SEO and explains the importance of search engine optimization in a marketing strategy. The theoretic knowledge is followed by the practical section which concerns with the keyword analysis of a chosen web page and the research carried out among Czech firms by the method of a questionnaire survey and interviewing. The bachelor thesis is concluded by the chapter presenting the results of the survey and interpreting the data regarding the use of SEO as a digital marketing tool in Czech companies.
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