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National Repository of Grey Literature

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Strategická analýza České spořitelny, a.s. Rytíř, Jan ; Krause, Josef (advisor) ; Šafář, Karel (referee) Provedení strategické analýzy společnosti Česká spořitelna, a.s. Součástí analýzy je určení relevantních vlivů makrookolí a mikrookolí. Důraz je kladen na analýzu konkurence. Cílem je určit pozici společnosti na českém bankovním trhu, na základě matice SWOT definovat příležitosti, hrozby, silné a slabé stránky České spořitelny a určit její specifické přednosti. Detailed record

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