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Influence of sports celebrities on customer purchasing preferences in cycling
Čumpelík, Marek ; Voráček, Josef (advisor) ; Opelík, Daniel (referee)
Title: Influence of sport celebrities on customer purchasing preferences in cycling Objectives: The aim of this work is to find influence of sport celebrities on customer purchase. Methods: In this work we used pictures (photographs) of celebrities from the field of cycling. It was a comparison of customer ratings of two photos each time, one with bicycle only and the second one with the bicycle and the celebrity. The difference in the scales should express how much and if cycling celebrities influence customers' purchasing preferences. Results: We have found that sports celebrities really do influence customer shopping preferences. The degree of influence varies from celebrity to celebrity. However, there are many other factors that influence customer behaviour. More in the Results chapter. Keywords: influence, celebrities, cycling, customer, consumer
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Přidaná hodnota produkci rajčat v Ghaně
Kumi, Agyare Donald
This bachelor thesis mainly aims at investigating the impact of value addition on three most commonly produced tomato variety in Ghana: Laurano 70, Roma VF and Pectomech. For the purpose of the study, secondary data was obtained from the Ministry of Food and Agriculture, Ghana and Ministry of Trade and Industries Ghana. It covered a period of twenty years, (1993-2013). A multiple linear regression model was used to analyze the economic impact of adding value to tomatoes production in Ghana. The result of the study showed that, value addition to tomatoes would significantly affect the economy positively. A percentage point increase in the value addition of Laurano 70, Roma VF and Pectomech will lead to a 1.79%, 0.05% and 0.08% increase in total export earnings respectively. All the results indicated the importance of value and the potential value addition holds. Adding value to the different variety of tomato products produced in Ghana will therefore bring enormous economic benefits in terms of increased total productivity, employment generation and improvement in the incomes of farmers.
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