National Repository of Grey Literature 51 records found  1 - 10nextend  jump to record: Search took 0.01 seconds. 
Tool for Determining Attributions of Online Marketing Activities
Šišák, Ivan ; Henzl, Martin (referee) ; Malinka, Kamil (advisor)
The tool allows distribution of credit for the conversion to various marketing activities. So-called attribution modelling is concerned. The distribution of conversion is described by the models, except those most famous (first interaction model, last interaction model, linear model), that allow to create any distribution of conversion to several marketing activities. The use of this tool may be useful in the surveys of the effectiveness of marketing activities.
Analýza a potenciál efektivního rozvoje CHKO Brdy
ČEDÍKOVÁ, Barbora
The thesis deals with analysis and potential of an efficient development of landscape park Brdy. Its aim is to raise public awareness of a recently established nature conservation area. A part of the thesis introduces a qualitative research cariied out in form of interviews with visitors in the area. The empirical part of the thesis deals with analysis of opinions and experiences of the visitors. The main aim of this part is on the grounds of respondents´ answers to propose basic arrangements for a future effective development of some sections of the tourism in the area. The findings are summarized and the given hypothesis is evaluated in the end of the thesis. There is also a proposal of new opportunities of an efficient development of this area in compliance with conservation of the current landscape form.
BUT Area Kraví hora
Vrlová, Ela ; Kyselka,, Mojmír (referee) ; Nový, Alois (advisor)
The topic of the diploma thesis BUT Area Kravi hora is a strategic study of the BUT area at Kravi hora from the previous semester to a scale of 1:200. The subject is the elaboration of the concept in order to bring together the interests of BUT and Brno city in this extraordinary territory for the benefit of both subjects. This work deals in detail with newly proposed objects in the BUT territory. A number of regulations have been issued in the territory limiting the subsequent use of the area, but the current area does not suit the existing potential of the site. The main concept was a creation of a set of buildings that will serve the University for representation and public activities, while allowing the access and use of the general public by the inhabitants of the city of Brno. The whole site will be set up in a newly-built city-wide park and other park areas that will create an attractive part of the now-inaccessible and unspoilt area connecting Veveri with Kravi hora. There will also be added additional features inspired by the existing features in the area, namely the Art Colony with ateliers, then Business Units and spacious Public Workshops. The entire Kravi hora area will be interwoven with a number of services serving both adults and children. The new proposal will also lead to the diversion of car traffic from the whole territory in order to ensure the safest relaxed movement of visitors. There will be numerous parking spaces located on the outskirts of the area. The main goal is to create a strong concept focusing on relaxation, health, education and sport, which should result in the overall opening and attractiveness of the territory.
Profile of visitors of national park Šumava
MARŠÁLKOVÁ, Jitka
The aim of this thesis is to characterize the visitor od National park Šumava, deals with the motive to visit and way to use this territory. It also deals with the fundamental perception of landscape National Park and evaluates shift in the perception of the landscape structures in relation to the literature of the 19th century. Finally, it deals with the environmental attitudes of visitors. For complex underpinning of these issues are first explained the basic concepts, their distribution and the most important milestones in the relationship of man to nature. Working with the assistance of historical development shows important changes in environmental thinking and attitudes through a documented thesis confirms or refutes the contrary.
Visitor perception of ZOO animals welfare, except mammals
ŠVOMOVÁ, Tereza
Welfare aka comfortable life style of animals is a state when an animal is balanced with environment. All requirements are fulfilled for its physical and mental health. If the animal is healthy, we expect all requirements checked. Mentioned requirements of welfare set Webster in 1999. He made up a theory of 5 freedoms which has to follow every breeder to keep physical and mental health of animals. Welfare is doing very well in ZOO, because it keeps all animals needs fulfilled as much as possible. I made questionnaire for visitors to find out interest about welfare in one of unnamed Zoo. There were 200 filled questionnaire during July, August and September of 2017. The target of this work was to find out an interest about animal welfare in certain ZOO. Other target was finding out the most and the least happy animal by visitors.
Visitors' satisfaction with ZOO Jihlava - first versus repeated visitors
STRAKOVÁ, Aneta
Zoos are among the popular tourist attractions. However, the operation of the zoo is very costly, and their sustainability is directly dependent on attendance. It is therefore necessary to know the satisfaction of the visitors and to understand their demands. Visitor satisfaction is a key factor in repeated visits and the proliferation of good reputation.
Marketing strategy for national cultural monument The old wastewater treatment plant in Bubenec
Krejčová, Karolína ; Kvítková, Zuzana (advisor) ; Netková, Jarmila (referee)
The main aim of this thesis is to create a marketing strategy for national cultural monument called The old wastewater treatment plant in Bubenec. First part of the thesis consists of the theoretical introduction to the marketing of the cultural organizations and to the logic of a marketing strategy. The practical part is focused on creation of the marketing strategy of cultural monument for 2017 step by step. It begins with the situation analysis and the objectives and strategy are set afterwards. The methods used for the purposes of this thesis are analysis, survey and observation. The crucial part of this thesis consists of the mentioned survey analyzing the visitor and the current offer. A marketing mix is created based on the collected data followed by the action plan and the budget. Defining methods of monitoring and evaluation in the last chapter serves to measure the effectiveness of the proposed strategy and objectives . The results for the first quarter of 2017 are evaluated at the end of the thesis.
Digitization of museums´ collections and its influence on the visitor
Šrubařová, Adéla ; Janištinová, Anna (advisor) ; Prokůpek, Marek (referee)
The Bachelor´s thesis is focused on digitization in museums of art in connection with a museum visitor. The first of three aims is to explain how the relationship between the museum and the visitor has changed and what changes have been made in the art museum activities due to the influence of modern technologies and the Internet. The second aim is to provide a comprehensive view of the digitization of museum collections, to specify the determinants of a successful digitization project, and to identify the problems that may arise during the digitization process. The third aim is to compare Czech and British approaches in selected areas and to outline possible improvements for future developments. The theoretical part focuses mainly on the development of museums, museum visitors, the experience of museum visits and museum presentation. The analytical part deals with the area of digitization, the digitization project and the problems that may appear during the process. The issue of copyright law, which is closely related to digitization, is also emphasized. In conclusion, a comparison of the Czech and British approaches to digitization and related activities is provided.
Consumer behaviour of foreign visitors in Prague
Bartošová, Lenka ; Cimler, Petr (advisor) ; Khelerová, Vladimíra (referee)
This bachelor thesis deals with the issue of consumer behaviour of foreign visitors in Prague. Foreign visitor is understood as a consumer demanding not only goods but also services related to his stay in Prague. The main part of this thesis is dedicated to a questionnaire with the goal to identify the level and the structure of visitors´ expenditure in Prague.
Analysis and Comparison of Programs of Museum Education in Selected Museums in the Czech Republic
Vacková, Tereza ; Janištinová, Anna (advisor) ; Prokůpek, Marek (referee)
The thesis focuses on museum pedagogy and educational programs in museums. At first the topic is processed theoretically. This part of the thesis includes definition of basic terminology, describes forms of educational programs and ways, in which these programs are prepared. The practical part is based on the theoretical knowledge and compares educational programs in three museums. Selected museums are Regionální muzeum a galerie v Jičíně, Muzeum Mladoboleslavska and Městské muzeum Nová Paka. The aim of the comparison is to assess, whether the current situation in selected institutions is satisfactory and further to suggest changes, which would solve possible shortcomings.

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