National Repository of Grey Literature 247 records found  1 - 10nextend  jump to record: Search took 0.00 seconds. 
Valorization of CSR activities of Plzeňský Prazdroj Ltd.
Řezáčová, Natálie ; Rosenfeldová, Jana (advisor) ; Klabíková Rábová, Tereza (referee)
The bachelor thesis deals with the evaluation of CSR activities of the company Plzeňský Prazdroj. The thesis defines the concept of Corporate Social Responsibility, as well as its segments. Furthermore, it covers the critique of CSR. It further focuses on defining stakeholders and therir segments. Subsequently the thesis focuses on CSR in controversial industries, as well as on the overal public perception of CSR. In the thesis there are also stated curret activities of Plzeňský Prazdroj, which include responsible consumation and communication of alcohol beverages, community support, responsible development and CSR within the HR. These activites of Prazdroj are subsequently evaluated based on the suggestions stated in theory. Such recommendations include usage of less salient activites, avoiding strategic dilema, transparent communication and integration of CSR into management strategies. Prazdroj does not meet the first three ciriteria completely, the fourth criterion is, however met entirely. To validate these suggestions a social experiment was arranged. The experiment was performed in the form of a quantitative questionnaire, while the independed variables were changed. The respondents were randomly divided into four groups, each of which reacted to different variant of the questionnaire. Two...
Design of the CSR Concept in the Company Management System
Macháčová, Zuzana ; Slavík, Jan (referee) ; Putnová, Anna (advisor)
The diploma thesis deals with the design of the CSR concept in a selected company. On the basis of theoretical knowledge together with a suitably chosen methodology, the main part of the work follows, where the level of corporate social responsibility in the economic, social and environmental areas is evaluated. The results are followed by a design part, which contains ideas and measures leading to the creation of the company's concept.
Corporate Social Responsibility in the Steel Industry
Malůšková, Judita ; Koráb, Vojtěch (referee) ; Putnová, Anna (advisor)
The diploma thesis focuses on corporate social responsibility and its analysis in a selected company doing business in the steel industry. The introductory part specifies the theoretical basis and methods and analyses used. The analytical part of the work deals with the evaluation of the social responsibility policy in the selected company and brings a comparison of the situation with a competitor from the steel industry. The last part of the thesis contains recommended activities to achieve a better level of social responsibility in the monitored company.
Comparison of the Approach to CSR of the Parent Company and the Subsidiary Company
Bočková, Barbora ; Cebáková, Andrea (referee) ; Putnová, Anna (advisor)
The thesis deals with a comparison of the approach to corporate social responsibility of a parent and a subsidiary company. This thesis analyses and evaluates the level of socially responsible activities of the parent and subsidiary company and makes a comparison between them. The thesis includes recommendations for the expansion of the subsidiary's corporate social responsibility activities.
Comparison of the methods of the social responsibility (CSR). The example of 3 commercial companies, GEFCO ČESKÁ REPUBLIKA s.r.o., Dalkia a.s., ABB,a.s.
Macakova, Lucie ; Dohnalová, Marie (advisor) ; Frištenská, Hana (referee)
In my theses I focus on analysis of three international private market companies. Company GEFCO ČESKÁ REPUBLIKA s.r.o. , Dalkia a.s. a ABB a.s. With this companies I'm interested in the way how they practice corporate social responsibility (CSR). When I was choosing this companies I considered facts as: Company has to have head quarter in Western Europe Company has to have experience with corporate social responsibility and has to practice CSR and has to organize social responsible activities. All chosen companies are leaders in its business sector. In my theses I will focus on overview about CSR activities of companies, mainly on corporate philanthropy. I will focus on cooperation of these companies and non government organization, I'm interested in concrete activities done by NGOs in cooperation with through CSR and how NGOs perceived activities that are done through CSR. I'm interested in the way how companies involve their employees into CSR. I 'm going to aim if subsidiaries and head quarters practice same CSR activities and using same CSR tools. I'm also interested in the role of CSR in marketing strategy of these companies. Key words Non government organization, corporate social responsibility (CSR), corporate philanthropy, corporate volunteering, volunteer, civil society, organization,...
Corporate Social Responsibility: Marketing research and its application in health and sport
Šafaříková, Martina ; Voráček, Josef (advisor) ; Čáslavová, Eva (referee)
Title Corporate Social Responsibility: Marketing research and its application in health and sport Objectives To present marketing research results, to assess Czech medium and large enterprises' approaches to corporate social responsibility, to evaluate a situation of CSR in the Czech Republic and to recommend some changes Methods questionnaire survey, primary data capture Results The level of corporate social responsibility in the Czech Republic is intermediate; nevertheless the potential of this concept remains underused in terms of knowledge, benefits and application options. Corporate social responsibility activities connected with health and sport are considered important and appear in majority of examined enterprises. Key words corporate social responsibility, marketing research, questionnaire survey, health, healthy lifestyle, sport
Collaboration forms between Business and Nonprofits within CSR strategies
Řehounková, Václava ; Dohnalová, Marie (advisor) ; Deverová, Lenka (referee)
Recently in the Czech Republic, more attention has been focused on the social responsibility of companies. Companies become members of professional platforms, in which they gain and deepen their knowledge. The vital part of CSR is cooperation within the civil sector. The goal of this thesis is to focus on this cooperation within the Czech environment. For my own research I have been using the typology of the authors Wymer and Samu, who look at different ways of management and the benefits gained from different types of cooperation. I compare and find differences in this typology through analysis of documents and questionnaires of companies active in professional platforms. The cooperation established between companies and NGOs is different in the case of agreements on the use of the logo and the name of non-profit organizations, sponsorship, joint issue promotion and corporate philanthropy, both greater involvements of the non-profit sector, and given benefits.
The Influence of the Economic Crisis on Corporate Social Responsibility Activities
Potůčková, Petra ; Rynda, Ivan (advisor) ; Novák, Josef (referee)
The aim of this thesis is to introduce the concept of Corporate Social Responsibility (CSR) and describe the relevance of corporate social responsibility activities. Due to the fact that, one of the basic characteristics of Corporate Social Responsibility, is long-term in character, which requires a dedication to CSR activities, even in times of financial difficulties when company does not have the optimal results, this thesis shows how selected companies fulfill the concept of CSR. The theoretical part is divided into two parts - the first is the concept of Corporate Social Responsibility, which focuses on the development, pillars, benefits and concepts associated with this concept. I deal with crisis and describe financial crisis, economic crisis, its development, causes and consequences in the next part. The empirical part of this thesis is based on the methodological triangulation - expert interviews, documented examination and comparison. This thesis sampled five selected companies and shows how these companies perceive CSR, what activities they have implemented, how to cope with the crisis that affected them and how it affected the implementation of CSR activities. Another benefit of this thesis is to expand knowledge about values of companies around the city of Kolín. The results of this...
Cause Related Marketing, it's Types and Examples from the Czech Environment
Kalná, Petra ; Dohnalová, Marie (advisor) ; Matyáš, Ondřej (referee)
The diploma thesis deals with Cause Related Marketing as the way of cooperation of a nonprofit organization and commercial company in the Czech environment. The presence of different types of Cause Related Marketing in the Czech Republic was investigated on the basis of the expert typology. My goal is not only to investigate the occurrence of these types, but also to analyze their representation and to determine which type prevails. In the empirical part I present concrete Cause Related Marketing campaigns with focus on their presentation on the websites of nonprofit organizations and their partner companies. Considering the website presentation of this cooperation I look for connections demonstrating the initiative that entities pursue during the campaign. The outcome of the diploma thesis is the research evaluation, recommendations for profit and nonprofit organizations and critical evaluation of this issue.
Outplacement - possibilities, specificities,limits
Dvořáková, Marie ; Kirovová, Iva (advisor) ; Rymeš, Milan (referee)
The aim of this thesis is to describe the process of outplacement and its impact on redundancies. The first chapters are devoted to the dismissal of employees, their consequences and corporate social responsibility. The next part is devoted to defining the concept of outplacement, its history, content, form and process. The last and main part of this thesis deals with the psychological aspects of layoffs and outplacement and their connection with psychological counseling. The empirical part focuses on the contribution of individual outplacement for redundant employees and evaluate its effect on the mental state of these employees during and at the end of outplacement project. Key words Outplacement, redundancies, dismissals consequences, psychological aspects of redundancy and outplacement, corporate social responsibility

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