National Repository of Grey Literature 996 records found  1 - 10nextend  jump to record: Search took 0.01 seconds. 
Analysis of political advertisements on Facebook before the parliamentary elections in 2021
Obergruber, Ondřej ; Křeček, Jan (advisor) ; Nečas, Vlastimil (referee)
The thesis is devoted to the analysis of Facebook advertisements, specifically political ones before the elections to the Chamber of Deputies of the Czech Republic in 2021. The theoretical part of the thesis is first devoted to political communication in general and its development, from which it moves on to a description of the current age of political communication. Next, the focus is on political communication through social networks and the technical means by which politicians communicate with users. The practical part consists of a quantitative content analysis of individual ads using Facebook's Ad Library tool and SPSS software. The results of the analysis are interpreted and placed in the context of the research, while answering the research questions of the thesis.
Analysis of marketing activites of leading Czech tennis players on social media from 2015 to 2020
Vondra, Martin ; Ježková, Tereza (advisor) ; Hrbáčková, Anna (referee)
The bachelor thesis describes marketing activities of selected Czech tennis players on social media in the years 2015-2020. The theoretical part of the thesis focuses on the introduction of basic theories. Describes the basic theories of marketing, sports marketing, online marketing and influencer marketing. In the chapter focused on sponsorship, the thesis deals with the basic definitions of sponsorship, its application in sports and specifically in tennis. The chapter focused on tennis marketing and sponsorship deals with the application of theoretical definitions to tennis as a sport. The thesis describes what ways of sports marketing appear in tennis and explains how they work. The practical part of the bachelor thesis is a quantitative content analysis of social media of selected Czech tennis players in meeting the objectives of the work. The research period is 2015-2020. The part is divided into five blocks, each block analyzes a selected tennis player and his three selected social networks Instagram, Facebook and Twitter. The individual blocks describe the marketing activities of Czech tennis players on social networks and what products they promote. The results of this analysis are then applied to research questions and hypotheses and a conclusion is drawn.
Communication of the Ministry of Health of the Czech Republic during the coronavirus pandemic on Facebook and Instagram
Preissová, Viktorie ; Jansa, Petra (advisor) ; Nečas, Vlastimil (referee)
This thesis examines the communication of the Ministry of Health of the Czech Republic on the social networks Facebook and Instagram during the coronavirus pandemic period from 1 March 2020 to 31 July 2021. It is based on the theory of crisis communication, political communication and political marketing communication on social networks. Using quantitative content analysis, the themes, forms, appeals and emotional frames of the analysed content are examined. The results of the analysis show that the communication of the Ministry of Health within the analysed Facebook posts was mostly devoted to the topic of sanitary and anti-epidemic measures, the implementation and relaxation of these measures and vaccination. In the case of the analysed Instagram posts, the Ministry most frequently addressed hygiene and anti-epidemic measures, the level of risk of contagion in the Czech Republic and the publication of relevant information and contacts providing relevant information. Posts without an appeal and emotional framework were the most frequently published.
Gender Aspects of the Perception of Privacy on Instagram Social Network
Švandová, Dominika ; Reifová, Irena (advisor) ; Miessler, Jan (referee)
Qualitative research thesis explores the topic of online privacy, adding a gender perspective to the existing body of knowledge. Based on a thematic analysis of interviews with fifteen men and fifteen women, it provides insights into the gender specificities of the perception of privacy on Instagram social network. Social networks, privacy and related gender aspects are first discussed from a theoretical perspective. The methodological part then presents the chosen methods for conducting the actual research. Presented in the analytical part, the results of the analysis of the data from the qualitative interviews provide an understanding of which topics women and men perceive as personal and what strategies they adopt to protect and regulate their privacy. Furthermore, they describe how men and women perceive the privacy threats and the audience of their Instagram profiles. Finally, insights into what they themselves claim to influence their attitudes on these topics are also included. Gender specificities were found particularly in relation to sharing photos of oneself and using anonymity as a means of regulating privacy. Men and women also expressed different concerns about breaches of their privacy, among other things, in relation to unwanted surveillance by authorities, which was problematic for women in...
How the Generation Z Consumes News on Social Media
Tomášková, Petra ; Macková, Veronika (advisor) ; Turková, Kateřina (referee)
This bachelor thesis aims to examine how the Generation Z receives news from social media in the Czech Republic. Using a qualitative research method, focus groups find out the reasons for this group to use social media as a source of news, describe how Generation Z evaluates the news contribution and how it handles it and the information from it then. The first part of the thesis gives an insight into the knowledge of news on social media (specifically Facebook and Instagram) and explains the main features of Generation Z; especially in relation to information and technology. Subsequently, the research method of semi-structured interviews is presented, which served as a preliminary research for the main technique of researching focus groups. This method is also explained in detail in the methodological part. The study group of 24 respondents was divided into three samples according to age; 16 and 17 years, 18 and 19 years, 20 to 24 years. The results are presented as a selection of significant participants' statements across groups. Although group interviews operate more specifically with the participants' specific statements, some generalization and the resulting understanding of Generation Z behavior is possible. Among other things, it was partly possible to register differences across the groups...
Comparative analysis of the social media communication of Czech political leaders (chairpersons) of selected political parties during campaign before the parliamentary elections in 2021
Kopřiva, Jan ; Rosenfeldová, Jana (advisor) ; Karel, Kryštof (referee)
This thesis analyses the communication of leaders of political parties in the Czech Republic on social media in relation to the elections to the Chamber of Deputies of the Parliament of the Czech Republic in 2021. The aim of the thesis was to find out how political leaders communicate on selected social media in the pre-election, election and post-election period. The chosen research method is quantitative content analysis. Three time periods were selected for the purpose of the analysis - the week before the election, the week of the election and the week after the election. The research included leaders whose electoral potential according to the Kantar model was above the threshold for winning a mandate according to the Act on Elections to the Parliament of the Czech Republic. Seven candidates met this criterion. The analysis studies posts on Facebook, Twitter and Instagram in terms of, for example, frequency, communicated topics or interactions. The analysis of individual profiles and the subsequent comparison of the results showed significant differences in the frequency, length and focus of the posts of each leader. For six of the seven leaders analysed, positive presentation of the programme and political views prevailed over criticism of other politicians or political entities. Only a small...
Digital and traditional fashion brand communication on example of DIOR chain
Vašutová, Mariana ; Jirák, Jan (advisor) ; Oukropec, Jindřich (referee)
The bachelor's thesis "Digital and traditional communication of fashion brands on the example of Dior chain" analyzes the communication strategy of this world-successful brand. The work should simply specify the very operation of the brand, but especially their communication activities. The aim is to examine the changes in communication strategies and to describe or rather identify the differences between traditional and digital communications. The intention is also to approach fashion marketing communication as such based on a descriptive analysis of the acquired knowledge. The work is divided into theoretical and analytical part. The theoretical part offers a better view and orientation in the topic, while the analytical part, based on qualitative research in the form of semi-structured interviews, helps to reach more detailed conclusions. The conclusions are derived because of descriptive analysis and synthesis of the obtained information and knowledge. The bachelor's study presents the communication of the Dior brand and is intended to enrich all available works focusing on communication in the fashion industry. Although Dior has a long tradition and history, in today's world of competition and modern technology, it does not appear in communication without a combination of traditional and...
The effect of parental education on preschool children on social network audience
Partlová, Iva ; Harsa, Pavel (advisor) ; Kmoch, Vladimír (referee)
Background: These high-speed modern times are moving forward rapidly. Modern technology is getting into the hands of everyone whether we want it or not, unfortunately even our youngest. We all learn from those around us and imitate the behavior of others from a young age, especially from our parents. Aims: The main aim of this research is to map the patterns of parental behaviour regarding the use of social networking sites and the access to electronic devices of their children who are actively attending nursery school. Methods: Data were collected using an anonymous questionnaire survey. There were 136 responses in total, which were filled in, either in writing or online. The hand written questionnaires were carefully transcribed into excel spreadsheets and then analysed. Results: Children are definitely influenced by their parents in terms of screen use and what activities they seek out most on screens. Parents are most in favor of restrictive mediation. The next most represented is active mediation. Parents with a high school diploma or college education are the most likely to lend their electronic device (cell phone, computer or laptop). 6 year old children spend the most time on social media. The most time spent on social media was one hour per day. Preschoolers are not at all influenced by...
Social networks as an inspiration source or reason of lower self - confidence - What impact can Instagram have on body image perception
Pařízková, Veronika ; Hodboď, Vojtěch (advisor) ; Soukup, Martin (referee)
The issue of the ideal of beauty presented in the media has been a worldwide phenomenon for several decades. After the origin of digital media, interest in researching this issue has expanded even more, and researchers are coming to new insights and conclusions. Body perception and satisfaction are important factors in self-concept. The subject of this diploma thesis, which I dare not call pure autoetnography, but rather qualitative research using my own self-reflection, is to bring a new perspective to the question of the media's effect on the perception of own body image. Through in-depth interviews that describe in detail several experiences with various forms of eating disorders is to think about the impact of Instagram on this topic. The main conclusion of the research is that none of the respondents confirmed Instagram as a trigger of the disease. Respondents call Instagram as coercive and harmful at a time when their psyche is already broken in some way. In that moment, most respondents described this social network as toxic and dangerous. However, despite all the negative experiences that most of them describe in the research, and which I went through as the author by myself, none of the respondents came to the conclusion that she should leave this platform at all.
Instagram Influencer Marketing - the success rate analysis of the promotional posts
Špičková, Martina ; Koudelková, Petra (advisor) ; Ortová, Nina (referee)
With the growing popularity of the social media marketing, every company wants to promote their product as effectively as possible and is aware of a very positive impact of the use of influencer on their communication campaign. The aim of the thesis is to map, with the help of combination of the qualitative and quantitative analysis, the most common elements in promotional posts of influencers on the Instagram platform, which lead to the increased interest of the public. The theoretical part of the thesis is focused on the issues of new media, social media, Instagram application and popular Instagram Influencer Marketing. The research identifies the main and secondary research question and formulates ten hypotheses, one of which could not be proven. In the first phase of the research, several factors were identified, which were analyzed in the second phase of the research and which led to the interpretation of the results of the thesis. On the basis of the conducted qualitative and quantitative research, it can be stated that the most popular with the virtual public are promotional posts from the fashion industry, which are published as unpaid promotion in the form of photography, show a person and do not show the logo of the company being promoted.

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