National Repository of Grey Literature 851 records found  1 - 10nextend  jump to record: Search took 0.01 seconds. 
The Transformation of the Sports Journalist's Job and the Operation of the Sports Newsrooms. The case of the World Ice Hockey Championships
Borovský, Jakub ; Chladová, Marta (advisor) ; Macková, Veronika (referee)
This diploma thesis deals with the transformation of the sports journalists work during the World Hockey Championships over last thirty years. The aim of this thesis is to summarise the changes that journalists have adapted to and describe the greatest effect of them. The theoretical part contains the definitions of basic concepts and classifies the influences which, according to the reference literature, significantly affected the journalists' work. These includes mainly digitization, convergence, the inception of the Internet and social networks. The methodological part includes the qualitative and phenomenological research, which is the analytical part based on. The analytical part presents experiences which are gained from the interviews with the sports journalists. The research confirmed the assumptions designed in the theoretical part. Some of them are found to be significant while the others are considered as commonplace.
Mediatization as a consequence of self-presentation on social networks: publishing norms and their influence on Instagram users
Jarošová, Sabina ; Vochocová, Lenka (advisor) ; Jirků, Jan (referee)
Diploma thesis Mediatization as a consequence of self-presentation on social networks: publishing norms and their influence on Instagram users explores how Instagram and its affordances are able to change the behavior of its users, focusing on the aspect of photo sharing and related publishing norms. The aim of this work is to find out the practices which users do with photos and because of them before sharing them on Instagram, but above all it is about deeper understanding of the detected behavior and exploring whether and how such behavior interferes with users' lives. Within the theoretical part, the reader is acquainted with the development of the image, the origin of photography, its manipulations and changes in the digital era. Furthermore, the thesis presents visual social networks, the principles of Instagram operation and findings from current studies on the topic of self-presentation on social networks. In the last part, I deal specifically with Instagram photography, its types, methods of editing and sharing, based mainly on two current studies on this topic, the authors of which are Lev Manovich and Elisa Serafinelli. The second half of the thesis presents the research methodology, its design, results and final summary.
Role of new media in marketing communication of company Rohlík.cz
Vanka, Boris ; Koudelková, Petra (advisor) ; Zavadilová, Tereza (referee)
Usage of new media, as well as the number of products sold online, is exponentially growing. Further, e-commerce accelerated by the pandemic of Covid-19 led to a boom of companies selling fast-moving consumer goods on the Internet. Based on these phenomena, the author decided to illuminate what role played social media in marketing communication of Czech online supermarket Rohlík. To understand that, the researcher conducted the qualitative and quantitative analysis. An interview with Junior Brand Manager plus additional data from other company's marketing representatives provided insight into the company. A survey method offered data from the recipients of the communication. Comparison of the results revealed specific information, such as which social media account is most favorite, the differences between customers and other followers of the company social networks, or the company's target group. Therefore, the analysis provided conclusions from which a specific recommendation revealed regarding how the company's communication via social media should look like in the future.
Algorithmization of social networking sites and its perception by adolescents
Hegedüš, Tomáš ; Švelch, Jaroslav (advisor) ; Reifová, Irena (referee)
The diploma thesis Algorithmization of social networks and its perception by adolescents deals with the issue of algorithms which lead to personalization of social networks. Their perception by children and adolescents is currently not sufficiently explored. In the theoretical part, I demonstrate how the current studies examine the perception of algorithms on a sample of the entire population, in the context of adolescents how they focus on social networks as a whole. Therefore, the ambition of this thesis is to research the intersection of these three spheres and its impact on adolescent's perception of algorithmisation of social networks. Through qualitative research using the method of semi-structured interviews, this thesis outlines trends that may prevail in this area. An analytical synthesis of knowledge also answers the questions of how adolescents are informed about the possibilities of influencing the selection and sorting of the content and whether they show interest in these possibilities. In the theoretical part, I introduce readers of this work to the issue of new media, how social media developed, including their convergence. Among the researched social networks are Facebook, Instagram and YouTube. To understand the comparison of reality and the statements of the respondents, in the...
Marketing communication of the Czech ski school of amputees non-profit organization
Poulová, Barbora ; Voráček, Josef (advisor) ; Opelík, Daniel (referee)
Title: Marketing communication of the non-profit organization Czech ski school of amputees Objectives: The main goal of the diploma thesis is to create a proposal to innovation marketing communication of a non-profit organization Czech ski school of amputees z.ú. First it is necessary to find out the current state of communication of this organization. Afterwards, how does the founder perceive the current communication situation and how it is perceived by the founder of the organization, its clients and an independent expert on marketing communication. Then, according to the findings, propose recommendations for their innovation. Methods: The work uses the method of qualitative research using the literature. It is important to mention the work procedure. For this work were chosen two types of interviews - in-depth interview and interview in a mini-group. Three groups were used as a research set, where one group was interviewed by the mini-group type and the other two were interviewed by the in-depth type. The first group contained three non-profit clients and the remaining two interviews were conducted with an independent marketing communications expert and the founder of the Czech ski school of amputees z.ú. Results: The perception of current marketing communication is relatively insufficient from...
Presentation of Czech Television journalists on social networks with the regard to provision determining the rules and manner of their appearance
Poláková, Anna ; Křeček, Jan (advisor) ; Končelík, Jakub (referee)
The aim of this diploma thesis was to present in detail the document made by the director of News and Sport division of Czech Television Zdeněk Šámal entitled Decaloque for the Work od Czech Television Journalists on Social Networks. This document recommends Czech Television journalists how to communicate on their personal profiles on social networks. In this context, the thesis also includes a relatively wide research, which introduces to readers, whether there are some similar documents published in other european public service media. An important question in this issue was a journalists autonomy and the freedom of speech, which could theoretically be by this type of document threatened. For a compehensive approach to the whole issue, there is also a practical part of this thesis, which inludes interviews with Czech Television journalists, which helps to introduce readers also a subjective view, both of the Decaloque and freedom of speech. The diploma thesis acquainted the readers with the document published by Czech Television and presented in detail a similar ones that are used by our geographical neighbours but also by other european countries such as France and United Kingdom (Czech Televisions Decaloque was mostly inspired by BBC). The issue of journalists freedom of speech as well as the...
iReporters of Czech televisiion - shoot videos and become a star
Janásová, Vendula ; Lokšík, Martin (advisor) ; Géla, František (referee)
The dissertation analyzes the iReporter project, which allows viewers to become involved in Czech Television broadcasting. The dissertation is divided into theoretical and practical parts. The theoretical part deals with participatory (citizen) journalism, both abroad and in the Czech Republic. I attempt to outline the history and present of public involvement in the production of news, with a focus on TV- related participatory journalism and Czech Television in particular. The dissertation describes the way in which viewers became increasingly involved in TV broadcasting over time, be it in movies, TV series, entertainment programs or news reporting. I also explain how television began to utilize new media, mobile journalism and social networks, all of which brought it much closer to its viewers. The theoretical study is followed by a practical part focused on the iReporter project. For example, it provides information about the people in charge of the project, the number of participating contributors, the process a video takes to get on the screen, the regions with the most active iReporters and the programs/shows which use their videos the most. This is followed by a mapping of the iReporters' weekly activities to show, for example, the proportion of the most active contributors, the most popular topics...
Effectivity of advertising in different types of media in perspective of young media consumers
Sloupová, Barbora ; Koudelková, Petra (advisor) ; Ortová, Nina (referee)
The presence of social media, the growing base of their users and the time they spend on them fundamentally changes the process of media consumption before the emergence of Web 2.0. Instagram is one of these social networks, whose popularity is still growing. Another of the platforms, which was primarily created to connect people with each other and make it easier for them to communicate with each other, is now, thanks to its demonstrable potential to reach many people, an advertising space that advertisers use extensively. Social media has thus expanded the offer of advertising channels used so far to address the target publication, including lifestyle magazines. Together, these two types of media are the representatives of traditional and new media which are resemble each other for its type of content they offer. They both serve as an entertaining tool for the readers. The questions that this work seeks to answer are whether young users who were born or partially grew up in the digital age are beside being Internet users on a daily bases from an early age also readers of press, in this case, specifically lifestyle magazines. Second question is how they perceive advertising in both types of these media and which of these two is more suitable for advertising placement. Even though young people...
Twitter as a source of Czech printed newspapers and internet news portal
Kemel, Sebastian ; Nečas, Vlastimil (advisor) ; Švelch, Jaroslav (referee)
This diploma thesis deals with the social network Twitter as a journalistic source for printed dailies and Internet news portals in the Czech media environment. The work consists of two main parts - theoretical and practical. The theoretical part first briefly introduces the general influence of social networks on the form of the journalistic profession today, then attention is focused specifically on the social network Twitter and its relationship with journalists and media organizations. At the end of the theoretical part, knowledge from the use of the digital platform Twitter as a journalistic source and how this fact affects journalistic routines and procedures is analyzed, also with the ability of Twitter to strengthen the role of certain types of sources and contributes to the personalization of the media and political environment. The practical part of this work will deal with how this procedure in the use of Twitter as a source differs between traditional printed dailies and Internet news portals.
Instagram Accounts of The Media in The Context of the News Values
Tichá, Radka ; Géla, František (advisor) ; Jirků, Jan (referee)
This diploma thesis focuses on the topic of Instagram accounts of media companies in the context of news values. It studies how selected media companies choose their content for Instagram accounts, and what news values are crucial to them when picking their posts. The aim of the work is the analysis of the dominant news values and the description of the specifics of Instagram contents. Using a combination of quantitative content analysis of Instagram posts of monitored media accounts and qualitative structured interviews with administrators and editors of Czech media newsrooms profiles, the author tries to answer research questions and confirm or disprove the hypotheses. The conclusions of the thesis show that the Instagram environment is highly competitive for news organizations with pressure on the speed and attractiveness of their posts. Therefore, the news media use various opportunities, which their Instagram account allows them, to satisfy their audience or attract new followers. However, the monitored sample does not confirm the existence of cross-prevalent dominant news values, or universal posts or topics that would be used by the media on Instagram.

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