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New Media and Sport: Repeated Confrontation with Failure on the Example of Ice Hockey Coach Josef Jandac
Matějka, Filip ; Řehořová, Irena (advisor) ; Švantner, Martin (referee)
This thesis deals with the relationship between new media and sport. The main research problem is the repeated confrontation with failure on the example of professional ice hockey coach Josef Jandac. The aim of the presented thesis is to examine how Jandac's media image evolved on selected new media platforms (news websites and social networks). We also want to explore to what extent the content presented by each new media differed and whether confrontation with failure prevailed at certain times. Qualitative content analysis constitutes a means to achieve set goal. Based on the mentioned research method, articles from sport websites and posts from social networks were analyzed. The first group of sources includes the internet portals iSport.cz, Sport.cz and iDNES.cz/Sport. The second group of sources consists of comments by users on the official Facebook page of HC Sparta Prague and posts by Spartan supporters from the SHS fan club discussion forum. The research file contains a total of 132 texts (68 articles and 64 posts). The thesis is organized into theoretical, contextual and analytical section. The theoretical part provides relevant theoretical background on the relationship between new media and sport, sport content, social media, attributes of online fan audiences and sport journalism in...
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Phenomenon Like House as an example of an internet-television media convergence
Svobodová, Marie ; Řehořová, Irena (advisor) ; Marcelli, Miroslav (referee)
This thesis focuses on the concept of media convergence as an complex and unpredictable process of old and new media colliding. More precisely, the the focus is of convergence between the television and the internet media. Due to digitalization the TV is undergoing changes and unavoidably interacts with the internet. The media convergence is shown on the example of a Czech reality show called Like House, where a group of influencers - internet (micro)celebrities - lives under one roof. Like House 2 is here not considered just as a reality show but as a hybrid multimedia project that spans across multiple media platforms and comes to be from multiple sources. Based on the analysis of the TV episodes as well as the associated social media, the conclusion is that the logic of television and internet is inherently linked together here. Like House 2 is an example of how media convergence can look like where media are converging on multiple levels.
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Facebook as a Digital Archive
Bernasová, Jacqueline ; Řehořová, Irena (advisor) ; Švantner, Martin (referee)
The thesis deals with Facebook archives. The topic is treated by a combination of theoretical and practical approaches. In the theoretical part of the thesis, the first chapter provides an introduction to the concepts of archives and the digital form of archives today. In the second chapter, I discuss Laura Millar's theory, which details the nature of archives in terms of its content, institution and place. This is followed by the practical part of the thesis, where in the third chapter I conduct an analysis of Facebook. I conduct two analyses, one from the perspective of the administrators of the network and the other from the perspective of its users. In both analyses I follow the same aspects defined using Laura Millar's theory, I observe Facebook in terms of the content of the archive and as a place for keeping the archive. Due to the double observation, differences emerge in the conception of the network from the perspective of the two aforementioned parties. The results of the analyses are then accompanied by a final fourth theoretical chapter in which I attempt to ground the observed practices in broader theoretical contexts. The aim of the work should be to describe as accurately as possible the situation in which Facebook works differently for its administrators than for its users in...
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Copyright law aspects of advertising on social media
Tuzová, Lucie ; Holcová, Irena (advisor) ; Žikovská, Petra (referee)
Copyright aspects of social media advertising Abstract This paper aims to provide an overview of the copyright aspects of advertising content on social networks and to identify the key issues in this area. It first provides the theoretical framework necessary for a proper understanding of the various institutes that are described in the course of the thesis. This includes an introduction to the terms of advertising and social networks, the specifics of which are then presented in the context of a general explanation of the conceptual attributes of a copyright work or a description of the author of the work. As this is a relatively modern and still developing field, the thesis also discusses the innovations that can be seen in social media advertising in recent times. In particular, the use of artificial intelligence tools to create advertising content. The legal framework has not yet been able to respond to the rise in popularity of these tools and the thesis describes possible ways of future regulation. In many parts of the thesis, the complexity of advertising is discussed, for example, from the perspective of the broad set of legal norms regulating advertising or the process of creating advertising content. The advertising chain, which illustrates the complexity of the relationships that arise in the...
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The price of our privacy - Ethical reflection of gathering and monetization of personal data of social media users
Pošmurná, Lucie ; Štica, Petr (advisor) ; Fošum, Jan (referee)
Social media are inseparable part of our lives and one of main means of communication for individuals as well as companies. According to data of the Czech Statistical Office published at the end of 2021, overall majority of citizens above the age sixteen is using social media. Along with the increasing popularity of social media, the light is also shed on the accompanying risks. Excessive gathering of users' personal data poses one of main risks. The fact that they are provided voluntarily does not entitle companies to use them arbitrarily. As an example we can point out problematic decisions of Meta Platforms, Inc., which have been released by former employee Frances Haugen. Published materials prove that management of the company was aware of negative impacts of Facebook on its users (spread of disinformation, mental health deterioration of teenagers). However, they chose not to adopt any measures, which could cause reduction of profits. The goal of this thesis is to carry out ethical reflection of collection and usage of Facebook users' personal data. I will focus particularly on the ethical aspects of data monetization, i.e. an ethical tension between legitimate claim of the company to profit and possible misuse of the platform to influence the opinions of its users, which could have actual...
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Populism as a discursive strategy: an analysis of the communication of selected populist actors in the Czech political arena
Křovák, Jan ; Charvát, Jakub (advisor) ; Just, Petr (referee)
This paper analyses the concept of populism as a discursive strategy. Therefore, it uses the view of populist discourse as discussed by Ernesto Laclau and other authors in their works. The author analyses the communication practices of four selected Czech political actors on social networks (Facebook and Twitter) in the period before the elections to the Chamber of Deputies of the Parliament of the Czech Republic in October 2021. For the analysis, the author chose representatives who are commonly labelled as populists, i.e. former Prime Minister Andrej Babiš, far-right populists, i.e. Tomio Okamura, and then two politicians representing mainstream parties - Markéta Pekarová Adamová from TOP 09 and Vít Rakušan from STAN. In the theoretical part, the author describes in depth the phenomenon of populism on the basis of expert literature, and in a comprehensive way points out the relationship between populism, social networks, media and political communication. In the practical part, the author conducted a so-called critical discursive analysis of posts of the politicians on the above-mentioned social media and then compared their dominant communication practices. The author then places the data and results of the research in context of the populist narrative described in the theoretical part of the thesis.
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How the content of fitness influencers affects college students and their relationship to body image
Machová, Eliška ; Ortová, Nina (advisor) ; Švelch, Jaroslav (referee)
The bachelor thesis deals with the complex issue of body image in the context of the fitness phenomenon. The author's research examines the influence of popular fitness influencers on the social network Instagram on university students in the context of their perception of their own body image and that of their peers. The theoretical part deals with Instagram and its specifics, the issue of body image in various contexts and does not neglect the phenomenon of fitness and its promotion by a selected group of influencers. The empirical part of the work is carried out through qualitative research using the focus group method. The research focuses primarily on the assumed correlation between the consumption of content by selected creators and the perceived importance of physical appearance or self-worth, as well as motivation for a healthy lifestyle and sport. In this thesis, the author seeks to determine how students may be influenced by content created by fitness influencers on social media, and to assess whether the interviewees believe that this type of content creation has positive or negative consequences for themselves and other young people. The aim is not to achieve clear-cut results, but rather to map the prevailing views and different mindsets in the sphere of fitness influencers' impact on...
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The Russian invasion of Ukraine through the eyes of selected media outlets and theirs accounts on social media platforms
Helclová, Anna ; Géla, František (advisor) ; Lokšík, Martin (referee)
The central theme of the thesis is the coverage of the beginning of the invasion of Ukraine, the liberation of the city of Buch and the first foreign trip of Ukrainian President Volodymyr Zelensky by BBC News, CNN and CT24 and their social media accounts on Facebook and Instagram. The theoretical part of the thesis introduces the concepts of war and peace journalism, the transformation of social networks into a new source of information and the related information overload and the role of social networks in its formation. It also explains the circumstances of selected events for further analysis in the practical part of the thesis. In the research part, codes are defined according to which the posts of the selected media outlets are subsequently analyzed in the specified time windows on Instagram and Facebook. The posts are examined both with respect to their graphical form and their content. For video posts, the origin of the video is distinguished, as well as its content and its' most prominent features. Emphasis is placed on posts with drastic content and each media outlet's approach to such material. The analysis also takes into account the frequency of posts published by each media in selected time windows. The paper concludes with the results of the analysis of the posts and their interpretation.
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The American Media System and Political Parallelism: From Internal to External Pluralism
Charvát, Šimon ; Křeček, Jan (advisor) ; Nečas, Vlastimil (referee)
This bachelor's thesis examines the changing media system in the United States. Previously, the U.S. media system was seen as having the highest quality of journalism and its journalists as the greatest professionals. Due to the innovation of technology and increasing commercialization, the American media system is undergoing a major transformation. Part of this transformation is the transition from a media model of internal pluralism to one of external pluralism. In recent decades, the private American media, which were characterised by their impartiality and political balance, have begun to take committed positions and to side with political affiliations. Through a research of media science and political communication theories, followed by a structured synthesis, this paper aims to answer the question of why, when, and for what partial reasons this transformation occurred. This thesis will first describe the systems understanding of democracy and the integral role of the media system within it, place the American media system in historical context, and introduce the reader to theoretical models of media systems. It will describe aspects of the media system such as political parallelism and commercialization and then offer possible reasons behind this transformation. This work can serve as a...
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The impact of the development of music streaming services on Czech radio stations
Šidlák, Jan ; Klabíková Rábová, Tereza (advisor) ; Moravcová, Hana (referee)
This bachelor thesis deals with the topic of the transformation of communication of Czech radio stations in the light of the development of streaming platforms, new media and technologies. In particular, it describes how radio stations use new media to communicate and complement traditional FM broadcasting. The theoretical part of the thesis describes the history of radio in our country, introduces streaming services as a new way of music distribution and summarizes the views of some authors who have dealt with the topic before. The practical part of the thesis consists of an analysis of media outputs of individual stations and interviews with respondents, professionals from radio practice.
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