National Repository of Grey Literature 13 records found  1 - 10next  jump to record: Search took 0.00 seconds. 
Agenda Setting Role of Mass Media
Veselka, Petr ; Tuček, Milan (advisor) ; Kuchař, Pavel (referee)
The goal of here below presented text is the introduction of the concept of the agenda setting and to try to prove the validity of this theory on the thematic field of economic policy in the period from January 2009 to March 2010. For this purpose two data sets were used. The first one, which represents the public agenda, contains the data from continuous research of public opinion realized by the Public opinion research center (CVVM). The second one is the result of the quantitative content analysis of the TV news and presents the importance of the above mentioned thematic field in the media agenda. For proving of the causal relationship in between those two agendas the method of the pair correlations was used. The results confirm the relatively strong correlation between the media coverage of the topic and its position in the public agenda`s framework. It has been proved that an important role in the whole process represents the fact whether the news is domestic or foreign as well as the importance of gender. The time factor appeared also as a main intervening variable.
Analysis of a Marketing Communication in MF and MOM
Korecká, Martina ; Hajdíková, Taťána (advisor) ; Novák, Michal (referee)
The aim of this bachelor's thesis is to analyse and evaluate marketing communication tools, used by the Museum of Photography and Modern Visual Media in Jindřichův Hradec, which the public is addressed by. On the basis of the findings there are recommended possible solutions for the improvement of the communication mix of the certain organization. The thesis suggests another possibility of the use of the Photography festival to make the subject visible.
Significance of communication via social network for students of secondary school
UKAŠÍKOVÁ, Lada
Bachelor thesis deal with a communication through the social networks of the pupils of second grade of elementary school. Theoretical part is divided into several chapters, which deal with adolescence period, communication and infrom us about internet and social networks. Second part of this thesis deal with results of the survey in the middle school in Jemnice. I as well tried to answer the questions, which is related to communication and its form, importace of the social networks for adolescences and so on. Results of the survey is presented by the tables and graphs.
Towards a Fullfilled Communicatiohn
Hamzová Pulicarová, Irena ; ČUNDERLE, Michal (advisor) ; VYSKOČIL, Ivan (referee)
In this dissertation, the author questions the degree and quality of communicability and credibility of speech act and generally personal expression of six contemporary preachers of the Catholic Church. Their expression is studied primarily from the standpoint of criteria set by the psychosomatic approach to public performance. Its main principles are characterised in relevant categories as a readiness to consciously, creatively and dialogically exist in the public space. This also means to express oneself with one?s body, voice and speech consciously and physiologically as well as possible, the psychic being in line with the somatic. All this in relation to oneself, to the given speech situation (to the sermon/homily) and to those who are present to it.
Výzkum struktury zájmů a potřeb návštěvníků velkoplošných chráněných území a možnosti diferencovaného kulturně výchovného působení (na příkladu Krkonoš) 9: Krkonošský národní park a ekologické problémy rekreace II. Obsahová analýza výstřižků
Ústav pro výzkum kultury, Praha ; Kábele, Jiří
Studie zkoumá nepřímý kontakt KRNAPu s veřejností prostřednictvím médií. Obsahová analýza sdělovacích prostředků sledovala tři tematické okruhy 1. Krkonošský národní park, 2. Konflikty lidí a přírody, lidí mezi sebou a lidí s institucemi v době rekreace a 3. Problematiku životního prostředí v televizi, rozhlase a filmu. Je uveden popisný aparát obshaové analýzy, který je rozdělen na základní údaje o textu, charakteristiku obsahu a kategorie způsobu. Celkem je uvedeno v těchto skupinách 72 kategorií, které mohou být pro popsání textu použity. Jsou uvedeny frekvence témat a procento jejich zastoupení v různých typech médií. Jsou uvedeny ukázky textů z denního tisku včetně jeho hodnocení. Závěr analýzy uvádí doporučení pro komunikační strategii KRNAPu i hodnocení přístupu médií k uvedeným tématům. Studie obsahuje tematické okruhy 2 a 3.
Výzkum struktury zájmů a potřeb návštěvníků velkoplošných chráněných území a možnosti diferencovaného kulturně výchovného působení (na příkladu Krkonoš) 8: Krkonošský národní park a ekologické problémy rekreace I. Obsahová analýza výstřižků
Ústav pro výzkum kultury, Praha ; Kábele, Jiří
Studie zkoumá nepřímý kontakt KRNAPu s veřejností prostřednictvím médií. Obsahová analýza sdělovacích prostředků sledovala tři tematické okruhy 1. Krkonošský národní park, 2. Konflikty lidí a přírody, lidí mezi sebou a lidí s institucemi v době rekreace a 3. Problematiku životního prostředí v televizi, rozhlase a filmu. Je uveden popisný aparát obsahové analýzy, který je rozdělen na základní údaje o textu, charakteristiku obsahu a kategorie způsobu. Celkem je uvedeno v těchto skupinách 72 kategorií, které mohou být pro popsání textu použity. Jsou uvedeny frekvence témat a jejich zastoupení v jednotlivých typech médií. Studie obsahuje tematický okruh 1.
Public Relations of Elderly People's Home
Ingrová, Veronika ; Musil, Martin (advisor) ; Kubátová, Věra (referee)
The goal of this thesis is to analyze selected non-governmental organization in the field of Public Relations. In accordance with the results of performed investigation, the author will try to propose a specific plan of PR activities within creating positive long-term relationships with company's crucial target groups. The thesis itself will be mainly focused on the preferred target group from both, internal and external environment of the organization. Another vital part of the work will include specific proposals on how the organization should be presenting itself publicly, not only in the framework of media, but also through it's promotion. Last but not least, improvement suggestions will be concerned with the form and the content of company's web sites.
Elite and mass culture in the theatre, examples of productions and market segmentation in Prague
Klimešová, Kristýna ; Hanzlík, Jan (advisor) ; Riedlbauch, Václav (referee)
The Bachelor thesis addresses the subject of elite and mass culture in the theater. From theoretical and practical points of view, it tries to affect the main differences between the two cultural forms referenced herein. Based on theoretical findings, outlined in part one, the particular representatives of Prague theaters, their repertoire and attendance are then practically analyzed. In conclusion, the whole issue is also analyzed through the questionnaires concerning the preferences of today's society. This thesis aims to assess the situation generally in today's theater scene in Prague -- whether contemporary performing arts can be divided according to elite and mass culture and whether its distribution plays a role in the preferences of audience.
Mass News Media in the Information Society
Vydrař, Štěpán ; Rosický, Antonín (advisor) ; Hlaváč, Jindřich (referee)
This work deals with mass media and influence of modern technology on them. The goal is to familiarise the reader with all the aspects it brings. First part is aimed on the terminology and the history of mass media. The second part closely investigates the current state of mass media. It clarifies the role of entertainment they contain, analyses internet news websites, describes current trends on the internet. It investigates the current crisis of printed mass media and introduces the reader not only as a receiver of information communicated by mass media, but also as a co-creator of it. This work also aims at the influence of the mass media in the society. Third chapter is about the research among journalists and experts on the mass media, but also among the public. In this, the hypothesis are confronted with the findings of the research.
Influence of mass Media upon Decisions of Politicians
Škodová, Markéta
In March survey, the 44 % of Czech citizens expressed their opinion that mass media mainly influence decisions of politicians. Respondents also talked about influence of some monitored media upon decisions of politicians - Czech Television and Nova TV have the biggest influence upon decisions of politicians. According to respondents´ opinion daily MF Dnes has strong influence upon decisions of politicians. Other media are supposed to have weak influence upon decisions of politicians as well as two years ago.

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