National Repository of Grey Literature 6 records found  Search took 0.01 seconds. 
Portrayal of animal products in advertising
Hamrová, Alžběta ; Rosenfeldová, Jana (advisor) ; Schneiderová, Soňa (referee)
This bachelor thesis deals with strategies and techniques used by advertisers while communicating animal products. Researching these techniques, this paper observes psychological patterns through which our society rationalises animal consumption and subconsciously separates the notion of a living animal from the portion of meat on a plate. These patterns are deeply rooted in the so-called ideology of carnism, an ideology in which animal consumption is considered ethical and acceptable. Despite the justification for animal exploitation, most consumers are sensitive to the suffering of animals, which must be taken into consideration advertisers. Based on case studies of the campaigns Got milk, Vodňanská drůbež and S láskou k mléku, techniques are identified through which these products are communicated in order to make them acceptable by society. While studying these campaigns, the thesis discusses three key strategies that brands use while communicating animal products: celebrity endorsement, anthropomorphisation of animals and idealisation of animal welfare. Based on these findings, we can recognise that advertisers choose certain strategies for the consumer to rationalise meat consumption, thereby contributing to the consolidation of the profitable ideology of carnism.
Rationalization of the production line
Straka, Jiří ; Štipčák, Jaroslav (referee) ; Osička, Karel (advisor)
This masters thesis optimises production of the step plates (which are parts of the sliding steps systems used in tramways, subways, hi-speed trains etc.) to increase the production rate to meet customers demand. The purpose of the work was reached by detailed analysis of the production process followed by evaluation of the results which led to the list of the possible solutions. The solution with the greatest time improvement was chosen and explained in detail.
Supercivilization. Patočka's Concept of Modernity and it's Relevance In The Context of Contemporary Historical Sociology.
Homolka, Jakub ; Arnason, Johann Pall (advisor) ; Skovajsa, Marek (referee)
This thesis deals with the concept of modernity called "nadcivilizace" ("supercivilization") that was developed in the nineteen-fifties by Czech philosopher Jan Patočka (1907-1977) in his originally unpublished study Nadcivilizace a její vnitřní konflikt. The main goal of the thesis is to introduce this concept in the framework of the author's life and work, as well as in the context of current research in the field of historical sociology. This goal is fulfilled through three main steps, which are preceded by preliminary remarks about the issues of nowadays civilizational analysis. The first part is focused on the introduction of the author's concept of modernity as it was presented in the aforementioned study. Patočka's original term "nadcivilizace" is introduced and put into the context of civilizational analysis. At the same time, the circumstances of the genesis of the text, and the spiritual framework of the epoch in which Czech philosopher lived, are presented. Second part attempts to put the original concept into the author's lecture of philosophy of history, and to demonstrate the changes that occurred in Patočka's understanding of modernity in his work Kacířské eseje o filosofii dějin (Heretical Essays in the Philosophy of History, 1975). Finally, the last part is dedicated to the problem...
Rationalization of grinder body production
Mišelnický, Lukáš ; Osička, Karel (referee) ; Prokop, Jaroslav (advisor)
The thesis is focused on the rationalization of the grinding body production as a special accessory for a vertical lathe with the type designation BASICTURN 1250 from the company TOSHULIN PLC. The thesis describes the problems of the current production and suggests the constructional and technological adjustments in order to achieve a reduction of the production costs and the overall production efficiency.
Rationalisation of organisation Koukola
Nevrkla, Josef ; Navrátil, Petr (referee) ; Hlavenka, Bohumil (advisor)
Bachelor thesis deals with analysis of the company in the first part. The aim is to find an analysis of current shortcomings. The second part is aimed at eliminating these deficiencies with the proposed alternatives. Followed by a detailed selection process to the variant.
The identification of difficult life situations and their overcoming by adolescents (grammer school students).
This diploma work consists of theorethical and practical part. The theorethical part contains general characteristics of difficult life situations as stress, frustration and conflict. There are also mentioned techniques and factors for coping difficult life situations. The practical part contains a research, which deals perception difficult life situations by adolescents. The research was carried out by two questionnaires. At the end of the practical part there is a summary and an evaluation of results.

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