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Analýza vývoje cen nájemního bydlení ve městě Brně za sledované období
Smolinská, Radka
The aim of the thesis is to define the basic terms used in the real estate market and rental housing, to describe the basic principles in determining rental housing prices and factors that may affect rental housing prices. In the practical part of the thesis is processed an analysis of rental housing in Brno is prepared for the observed period. The analysis is processed for individual city districts and divided according to the layout of the apartment. At the end of the work, all outputs are compared, the development of the real estate market is determined, and it is determined where the biggest changes took place.
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The influence of green roofs on the price of the building
Honusová, Kateřina ; Vaňková, Lucie (referee) ; Krejza, Zdeněk (advisor)
This thesis is focused on the effect of green roofs and their impact on the final cost of a family house. First part of the thesis decribes different types of roofs, with a special emphasis on green roofs (including their types, layers, properties). Second part involves multiple types of pricing (house, roofs) and calculations of volumes of buildings. Final part discusses the prices of green roofs and their share in the price of the whole building. Creation of budgets is one of the most precise pricing strategies in civil engineering. Proper estimation of the budget of green roofs therefore played a vital role in developing results section of this bachelor thesis. The aim of this thesis is to evaluate the increase in price caused by this eco friendly contruction.
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Active holiday in the Austrian Alps - Marketing projekt of utilization pension Appartements Auf Wind
Lišková, Magdalena ; Janák, Vladimír (advisor) ; Voráček, Josef (referee)
3 Title: Active holiday in the Austrian Alps - Marketing project of utilization pension Appartemens Auf Wind Goals: This work suggests one of the possibilities, how to deal with critical months in pension Appartements Auf Wind. It includes the creation of four trips of active holiday in the Stubai, where the guest house is located. Each trip is designed to make use of the maximum capacity of the house and was able to cover all monthly costs of landlord. Methods: Situation analysis, SWOT analysis. Results: Performed a detailed analysis of the current situation of the pension, discussed the shortcomings of the current state pension and designed four thematic tours to increase clients' pension and pension cover. Keywords: Tourism, programming, marketing mix, pricing.
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Interest rate options and their valuation in binomial model
Ondruš, Martin ; Slámová, Lenka (advisor) ; Hurt, Jan (referee)
This work discusses about binomial pricing model, which is the basic principle for pricing of any kind of financial assets. We define its brief definition and show its main characteristics. Next, this work discusses about models of the short rate, especially to their discrete versions. From this set of models, we choose one of the most important interest rate models, which is Ho-Lee model and we look at it in details. According to its basis we interpret calibrating of binomial tree. Finally, we perform how to price different kinds of interest rate options such as caps or barrier options according to Ho-Lee model as well. We use mathematical software Mathematica for pricing options and calibrating of binomial tree.
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The pricing environment of the media market of OOH advertising in the Czech Republic
Votruba, Daniel ; Pekárek, Aleš (advisor) ; Rosenfeldová, Jana (referee)
This thesis deals with the analysis of the pricing environment of the OOH advertising media market in the Czech Republic. The theoretical part introduces the concept of marketing communication, but also touches upon advertising as such, including a description of different types of traditional mass media and their role in society. Furthermore, this thesis focuses on a specific communication channel - outdoor advertising. It presents its history, development, planning process and trends. The thesis describes the different types of formats offered on the Czech market, including innovative and alternative ones, but also presents the current problems and limitations associated with this media type. Nevertheless, advertisers are currently investing significant sums in standard OOH advertising formats and suppliers are trying to collect increasingly accurate data to increase the effectiveness of this communication channel. The supply of outdoor advertising operators in the Czech market is concentrated in a few large players. The specific demand and offer of OOH advertising suppliers is presented in the practical part of the thesis in parallel with the offer of the contacted media agencies. In this part, it is analysed and evaluated how the outdoor advertising market reacts in terms of price to the...
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The pricing environment of the media market of OOH advertising in the Czech Republic
Votruba, Daniel ; Pekárek, Aleš (advisor) ; Rosenfeldová, Jana (referee)
This thesis analyses the pricing environment of the OOH advertising media market in the Czech Republic. In the theoretical part, it introduces the concept of marketing and marketing communication, but also touches upon advertising as such and its role in society, which is in many cases controversial. Furthermore, this thesis focuses on a specific communication channel, namely outdoor advertising. It presents its history, development and current trends. It describes the various types of formats offered on the Czech market, including innovative and alternative ones, but also presents the current problems and limitations associated with this medium. Even so, advertisers are currently investing significant sums in standard OOH advertising formats and suppliers are trying to collect increasingly accurate data to increase the effectiveness of this communication channel. The supply of outdoor advertising operators in the Czech market is concentrated in a few large players. The specific demand and offer of OOH advertising suppliers is presented in the practical section in parallel with the offer of the media agencies contacted. In this part, it is analysed and evaluated how the outdoor advertising market reacts in terms of price to the advertising demand of advertisers. The author focuses on the main and...
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A critical price analysis on the imperfect competitive market
Bábel, Martin ; Procházková, Kateřina (referee) ; Škapa, Stanislav (advisor)
Perfect competition can be considered as a theoretical state. For this reason, this work is focused on the imperfectly competitive market and pricing in it. The aim is to investigate in more detail how specific companies with elements of monopoly use their position to determine the price for their product and price discrimination - they are so-called price makers. The work analyzes specific approaches to the pricing strategy of these companies.
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