National Repository of Grey Literature 133 records found  1 - 10nextend  jump to record: Search took 0.00 seconds. 
Media Image of Apprentice Education
Stříbrný, Petr ; Mouralová, Magdalena (advisor) ; Gargulák, Karel (referee)
The aim of my bachelor thesis is to describe the media image of the apprentice education in Czech Republic between years 2005 and 2018. I will describe what was contained in newspaper articles related to the topic in chosen years. First of all I will look up and sort out related articles. Then I will analyse how the apprentice education is presented in major newspaper media. Chosen method of analysing is frame analysis with which one I will be able to qualitatively examine the content of the media image. I will find out context, coherence, impression and results of those articles. Main purpose is an identification of frameworks occurring in the given issue and their sponsors. I will also find out main problems of each framework, their causes and suggested or implied solving of problems in apprentice education.
Velvet Media Immigrants: The productive age from the pages of Rudé právo to the Facebook wall
Burger, Tadeáš ; Vochocová, Lenka (advisor) ; Křeček, Jan (referee)
The main goal of this thesis is to find out how the Velvet media immigrants (VMI) from our research sample use traditional and new media to search for information. VMI are a specific age group of Czech people we define on our own in chapter 2. They represent the media users who had reached adulthood before the Velvet revolution and then had to adjust to the ideological and technological changes in the media sphere. First part of this thesis focuses on theories of media use, the historical context of changes the Czech media system underwent during the Velvet revolution and then it introduces the issue of digital divide and digital immigrants, focusing on how adults adjust to the technologies of new media. Methodological part serves to describe our research, which is based on twelve qualitative interviews and the coding method based on the grounded theory. The Research part then serves to sort the gathered data into three main categories, which offer a complex answer to our main research question.
Censorship by the Federal office for Print and Information between 1980-1989
Kazda, Tomáš ; Končelík, Jakub (advisor) ; Köpplová, Barbara (referee)
anglicky The first part of the bachelor thesis aims to give its readers an idea how the Federální úřad pro tisk a informace, which supervised the Czechoslovak media infrastructure between 1981 and 1990, worked. Based on the synthesis of the archive materials from the National Archives and National Library of the Czech Republic, the thesis observes and explains the roles of each of its divisions. It situates Federální úřad pro tisk a informace in the historical context of previous censorship organizations and clarifies its position as the implementer of indirect censorship. The second part of the bachelor thesis focuses on the publishing of the periodical Informační týdeník. Using archive materials (primarily the minutes from the editorial boards) and the testimony of the editor Darina Sedláčková, the thesis puts together a picture of the periodical's purpose and presents essential information for understanding of its work. It tracks its contributions to the particular mass media editorial offices, observes the evolution of Informační týdeník over time and explains potential changes in its content. An interview with one of the editors uncovers the inner structure of Informační týdeník and daily routine of the editor in detail. Also, it presents necessary details for understanding Informační týdeník...
Reflection of the TV series Holocaust in the selected print of the West Germany
Gerstnerová, Dominika ; Emler, David (advisor) ; Lizcová, Zuzana (referee)
The topic of this bachelor thesis is the television series Holocaust and its reflection in the selected German press in the period from January 15 to February 5, 1979, when Holocaust was introduced on German television for the very first time. Because of the fact that the series confronted German viewers with a sensitive and serious topic from the near past, and was processed in a very commercial way, it caused commotion all over the world and the series became the main subject of controversial public debates. On the occasion of the premiere in Germany, local periodicals widely contributed to the discussions and published an unexpectedly large number of articles in which they discribed both general information on the storyline, the course of broadcasting or the growing viewership, and opened more serious topics about the greater meaning of the series and its effect on the public. It should be noted that in the late 1970s, when the television product was introduced, Germany was divided into two separate states: the Federal Republic of Germany (West Germany) and the German Democratic Republic (East Germany). This thesis analyzes exclusively the reflection in the West German press, which is represented here by the weeklies Der Spiegel, Stern and Die Zeit, and aims to analyze in detail the main issues...
Media Image of Menstruation in Mass media and User generated content
Strouhalová, Tereza ; Reifová, Irena (advisor) ; Vochocová, Lenka (referee)
This diploma thesis discusses the image of menstruation in the mass media and in user generated content. Menstruation is a biological process that is essential for reproduction. It not only plays a specific role from the biological point of view, but also from the cultural aspect. Menstruation has remained a taboo and been stigmatised for many years. Today this topic is no longer completely taboo, but some stigma and stereotypes remain. This diploma thesis is based on the theory of social construction of reality, where the mass media is considered one element involved in the construction of this reality. The aim of this work is to analyse the image of menstruation in the mass media created by professionals and compare it with the image of this topic in user generated content created by the public on social networks. Two research methods are used to obtain a comprehensive view of the specific issue - a quantitative content analysis and qualitative framework analysis. The quantitative content analysis is used to establish the frequency and occurrence of the topic of menstruation within mass media. The framework analysis is used to establish how this topic is represented and framed in the mass media and in user generated content.
Mass Media and Their Role in the Mechanism of Legal Regulation
Dvořáková, Kateřina ; Agha, Petr (advisor) ; Havel, Tomáš (referee)
The aim of this thesis is to show how mass media can affect the legislative process. This is shown generally as well as specifically - using the legislative process in the Czech Republic as an example, which is illustrated by a specific case, in which media pressure resulted in the change of legislation. This thesis is divided into four chapters. The first two are theoretical, the third chapter presents a case study and the last chapter draws conclusions from the previous three. The first chapter shows law as an open system, which develops while communicating with the other subsystems of society. Sociological approach to law is presented, as well as selected concepts from sociology of law. Some crucial concepts from law theory are defined. The last part of the first chapter presents the legislative process in the Czech Republic, which is being defined in the broad meaning of this concept. The theme of the second chapter is mass media - first its definition, followed by presentation of selected concepts of relationship between mass media and society, with emphasis on agenda-setting and framing. The third chapter presents a case study of a successful campaign for change in legislation - mass media campaign associated with the premiere of the documentary film Smejdi in Czech cinemas. Role of the...
Influence of massmedia to upbringing of children
Jankovská, Tereza ; Kuchař, Pavel (advisor) ; Pařízek, Michal (referee)
This thesis is about mass media and their influence on upbringing. Theoretical part of thesis is focused on problems of mass media and upbringing and influence of mass media on upbringing. There are describe types and functions of mass media, their influence on the society, furthermore individually upbringing categories and specifics of 21st century. Thesis is closer focused on description of influence on individually digital mass media for upbringing, also on personality of child, and child support for right using mass media at last. In practical are descriptions and results of research through questionnaire which was focused on survey influence mass media in particular cases and their comparison.
Media image of the single-mothers in selected mass media
Hlásek, Daniel ; Hejzlarová, Eva (advisor) ; Dobiášová, Karolína (referee)
The present thesis focuses on the image of single-mothers in the selected mass media - that is to say the most read Czech newspapers. The thesis pursues several theories and the concepts such as mass media and their role in setting the agenda for public policy, the stigmatization of lone-parent families (single-mothers), the theory of social construction of target groups (Schneider and Ingram), the topic of lone-parent families and poverty, the feminization of poverty, and concept of social exclusion. The main aim of the thesis is to determine the description of single-mothers in the selected mass media and to find the links, namely between this broadly adopted picture and public policy. Thus, the thesis contains the basic characterization of the situation of single-mothers based on various statistic data, the above mentioned theories and concepts, the presentation of the analyzed newspapers and a detailed description of the method used for the research. The chosen method in the present thesis is the quantitative content analysis. It is the most suitable way to analyze a large number of texts originating from a longer period - which is exactly the case of this study. The texts were selected based on pre-determined keywords. The results of the research are presented in charts and tables - both- in the...

National Repository of Grey Literature : 133 records found   1 - 10nextend  jump to record:
Interested in being notified about new results for this query?
Subscribe to the RSS feed.