National Repository of Grey Literature 879 records found  1 - 10nextend  jump to record: Search took 0.01 seconds. 
Sales Promotion and Advertising of Company
Pernicová, Lenka ; Bednářová, Markéta (referee) ; Mráček, Pavel (advisor)
This bachelor thesis focuses on the sales support and advertising of the company Autoškola Pernica. It contains a theoretical definition of the most important terms from the field of marketing. My aim was to assess the current situation of the company that sells driving school services. The theoretical part briefly describes marketing generally, as well as sales support and advertising. Issues related to this company are described in the analytical part of the thesis, which also contains SWOT analysis. Based on these analyses, I proposed my own suggestions for improving this company.
Business Plan - Popcorn Production and Delivery
Smrčka, Filip ; Luňáček, Jiří (referee) ; Heralecký, Tomáš (advisor)
The subject of this Bachelor Thesis is setting up a bussiness plan of a new gastronomical company dealing with the production and distribution of snacks, especially popcorn in Brno and its surroundings. The work consists of a theoretical and practical part. The first one is dealing with a theoretical background and concepts. The practical part is dedicated to the application of this theory and to the interpretation of results. The overal result is a business plan with individual steps required for its realisation.
Proposal of Marketing Strategy for the Selected Czech Company Planning to Expand into a Foreign Market
Veselá, Markéta ; Veselá, Jitka (referee) ; Milichovský, František (advisor)
This diploma thesis is focused on the issue of entry of a selected Czech company into the foreign market. This company is based in Znojmo and its main business is the rental of wedding dresses. The work is divided into three main parts. The first part forms a theoretical framework, which consists of basic concepts of the problem. This is followed by an analytical part, which consists of the characteristics of the company and an analysis of the external and internal environment. The last part, following the previous part, consists of own proposals created for the entry of a selected Czech company into the foreign market.
Marketing Strategy of the Selected International Company
Sklenářová, Petra ; Mráček, Pavel (referee) ; Chlebovský, Vít (advisor)
The diploma thesis deals with the marketing strategy of an international company. The theoretical part presents the characteristics of marketing and selected analyzes. The practical part analyzes the international company WABCO Holding Inc. and includes macro-environment and micro-environment analyzes and research. Finally, proposals compiled using the data obtained from analyzes and research are presented, representing measures to improve the company's marketing strategy.
Marketing Strategy Proposal
Ermolina, Eva ; Milichovský, František (referee) ; Chalupský, Vladimír (advisor)
The master´s thesis deals with the marketing strategy proposal of travel agency SunTA. The theoretical part of the thesis provides an overview of the current concept of corporate strategic management, strategic marketing management, marketing strategy and service quality. The analytical part of the thesis focuses on performing the marketing situation analysis of SunTA and the questionnaire survey to evaluate its service quality. The proposal part of the thesis includes the marketing strategy proposal based on the results of the marketing situation analysis and the evaluation of service quality.
Marketing Strategy Proposal
Kadlecová, Nikol ; Schüller, David (referee) ; Chalupský, Vladimír (advisor)
The diploma thesis focuses on the design of a marketing strategy for a company engaged in the sale of audio equipment. The work presents the theoretical basis of marketing strategy, analyzes the company's environment and its current situation. Based on the findings, a draft marketing strategy is developed including recommendations for product, pricing, distribution and communication strategies with an emphasis on online marketing, which represent a way to reach the company's marketing goals.
Marketing Mix in the Confectionery Company
Procházková, Anna ; Kuba,, Karel (referee) ; Milichovský, František (advisor)
This diploma thesis is focused on the design of marketing mix of Mlsná Holka company. The theoretical part includes and defines the basic terms of marketing mix and marketing. The analytical part includes an analysis of the external and internal environment of the company and analysis of the current marketing situation of the company. The analytical part includes research part as well. Final part will include proposed changes based on the found results.
Marketing Strategy of the Selected Company
Gajdůšek, Michal ; Slezák, Tomáš (referee) ; Chlebovský, Vít (advisor)
Master‘s thesis is focused on marketing strategy of the selected company in the furniture industry. Thesis composes of three parts. First part defines theoretical concepts in regards to relevant terms and methods that are used in this thesis. Second part focuses on analysis of the current state of the company’s marketing strategy. Third part is focused on proposals leading to improvements in company’s marketing strategy. Proposals are based on results from the second analytical part of the thesis.
Marketing Strategy Proposal
Ševčík, Marek ; Schüller, David (referee) ; Chalupský, Vladimír (advisor)
This diploma thesis deals with the design of a new marketing strategy for the Brno gym Velký Průvan. Based on theoretical knowledge, an analysis of the current state and the state of competition is prepared, which is the basis of the design part, which focuses on the modification of the current product due to the global pandemic, new PPC advertising and marketing on social networks. These changes should increase the competitiveness and, ultimately, the gym's sales.
The Marketing Strategy of a Selected Trading Company Product
Sedláček, Oldřich ; Schüller, David (referee) ; Chlebovský, Vít (advisor)
The master‘s thesis is about creating a real marketing strategy for the hygienic product by the trading company called Hygset s.r.o. located in Brno. The first part summarizes the theoretical basis of the thesis and defines terms related to marketing strategy. Follows complex analysis of the current state by professional methods and research. Based on the findings in the previous parts, consumer-oriented marketing strategy itself is prepared so the strategic goals of the company are reflected.

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