National Repository of Grey Literature 100 records found  1 - 10nextend  jump to record: Search took 0.01 seconds. 
Comparison of popular didactic weekly magazine for youth (Mladý hlasatel thirties/forties Vpřed forties/fifties)
Meravá, Tereza ; Čeňková, Jana (advisor) ; Suk, Pavel (referee)
Master's thesis "Comparison of popularly educational weekly youth magazines Mladý Hlasatel and Vpřed in 1930s through 1950s" contrasts two youth titles that were published around the WWII. Both titles, connected not only through the editor and father-like figure Jaroslav Foglar, were immensely popular in their time and constitute the phenomenon of journalism for children of that era. Both magazines were published during uneasy times, firstly during the dawn of the war and during the Protectorate of Bohemia and Moravia; secondly, after ten years, during the rise of communists' influence and subsequent Communist coup d'état in 1948. This master's thesis follows my bachelor thesis "Mladý Hlasatel and it's authors" describing history, authors and specifics of this magazine. Master's thesis adds comparably detailed information about the magazine Vpřed, but its main objective is to compare the titles published in "free" era before the WWII and after it, and the ones that were published during the limited freedom of the press during the war and after the year 1948. This work seeks not only to compare the content, authors and information in both magazines, but also to comprehend the contemporary context of that era, observe the impact of ideological and political influences, as well as describe different...
The language of internernet media focused on skateboarding
Hroch, Miloš ; Šoltys, Otakar (advisor) ; Karaščáková, Zuzana (referee)
The aim of this study is to analyse language of internet media focused on skateboarding. An essential element of the introduction is a brief history of skateboarding globaly and here in the Czech Republic. The basis for the analysis of contemporary audiovisual clips also touches on the development of the distribution of skateboard videos. In this study I also mention the role of YouTube as a distributing tool and phenomenom of instant fame, which is not strong only in skateboarding, but it is a phenomenon across the full spectrum of society. The principal basis of this study is the definition of two print and later Internet traditions in skateboard journalism - Thrasher and Transworld Skateboarding magazine. The study also concerns itself with maping out the Czech media environment, where skateboarding has its own place. The genesis of skateboard media in the Czech Republic follows the formation of Thrasher and Transworld, which is a very interesting fact that is important for the general understanding of the topic. For deeper insight into skateboard subculture, I also mention the journalistic style of Czech skateboarding media. The Internet media has a special emphasis on visual content, more so than print media, due to traditional text being replaced by moving pictures, and therefore with help of...
Comparative analysis of cover pages of magazines Respekt and Reflex in the period of 2009-2010 (textual and semiotic comparison)
Kovářová, Pavla ; Šoltys, Otakar (advisor) ; Kučera, Štěpán (referee)
Bachelor thesis "A comparative analysis of cover pages of magazines Respekt and Reflex in the period of 2009 - 2010 (textual and semiotic comparison)" deals with semiotic analysis of the cover pages of two similar weekly magazines in the same period. Research sample includes five covers of each magazine which shows Czech political figures. The first part of this thesis it describes the theoretical essence of semiotics. The second one is about magazines and theory of cover. In practical part analyses the covers of both magazines with the aim of overall comparison in terms of their communicating intentions, construction of reality and its work with myths and stereotypes. Visual and language codes are studied in terms of denotation, connotation and implied postmodern myths. In the recent media discursus has been interpreting signs and symbols, decoding the hidden meanings and perceptions of the dominant ideology in the construct of reality. Attention is focused on the design of Reflex' photomontage and Respekt's drawing, as well as on composition, colors and using stereotypes. Result of analysis shows a consistent approach of both magazines to the dominant ideology, but a different approach to construct reality and creating the communication plan, which comes just from the way of processing.
The Veřejné mínění (Public Opinion) Journal (1946-1948)
Zajíčková, Hana ; Škodová, Markéta (advisor) ; Bednařík, Petr (referee)
This thesis approaches the theoretical concepts of public opinion, its history and origins of public opinion research in the Czechoslovak Republic and abroad. It describes the circumstances of the creation, operation and termination of the Czechoslovak Institute for Public Opinion Research, which was established under the leadership of Josef Kopta and came under the I. Department of the Ministry of Information. More particularly provides a detailed view of The Veřejné mínění Journal, which was published between 1946 and 1948 and the publisher was the institute. Among the personalities associated with the institute and the magazine belonged Čeněk Adamec, Bohuš Pospíšil and Milan A. Tesař. The journal represented a Europe-wide unique. No other institution published a similar format of the journal, which conceived as the major topic of public opinion. It was a professional and popularization journal, which was addressed to experts and the general public. Individual subsections describe the specific content of the journal, which, inter alia, consist of professional articles of various kinds, reports on domestic and foreign researches, comments from readers and other sections. Special attention is given to information related to the field of media.
Is the only purpous of czech litestyle magazines to present advertisements?
Samšuková, Jana ; Osvaldová, Barbora (advisor) ; Lábová, Alena (referee)
Bachelor's thesis: Is the only purpose of Czech lifestyle magazines to present advertisements? An evaluation of the content of two Czech lifestyle magazines - JOY and Harper's Bazaar. This thesis is based on a hypothesis that Czech lifestyle magazines are oversaturated with advertisements and that their creators devote more space to the advertisers than to actual own lifestyle/journalistic content. This thesis compares the amount of space devoted to advertisements and original lifestyle content in particular, within a three- month period in the year of 2012. It also deals with a possible coherence of advertisers and lifestyle content and thematic agenda of analysed magazines, to a lesser extent. There will be comparisons of both JOY and Harper's Bazaar provided for each aspect evaluated by quantitative analysis, specifically through emergent coding. In the first part of the thesis, the author discusses the presentation of analysed magazines, their appearance, history, and their place among the Czech media market. The topic of media commercialization is also discussed. The coding book is attached to this thesis as well as a CD with the full coding book and definitions of variables.
The Subculture of Tattoo - The Content Analysis of Inked Magazine
Fléglová, Marie ; Poštulka, Filip (advisor) ; Heřmanský, Martin (referee)
The theses named Subculture of a tattoo, Content analysis of a magazine Inked is primary focused on the nowadays phenomenon of a tattoo, there then the whole development of this social subculture. The aim of this thesis is to sum up and analyse the term of subculture, to see in detail the historical beginnings and development of tattooing, to describe functions, motivations and the reasons of an actual act of a tattoo. The main focus will be set on the American lifestyle magazine Inked. I will try to analyse this printed media, which targets on the tattoo subculture, culture itself, style and art. This thesis will characterise the magazine and will basically follow the Inked in two year time period. Which are the years 2009 and 2010, my interest is focused in this theme agenda and its development during this period of time. The researching method will then be a quantitative content analysis. Key words: Tattoo, tattouage, subculture, history, phenomenon, skin, motif, colour, development, function, analysis, research, Inked, magazine.
Journal of the National Museum, culturally-historical periodical and its benefit
Šímová, Alice ; Woitschová, Klára (advisor) ; Hlaváček, Ivan (referee)
v anglickém jazyce Journal of the National Muzeum is our oldest, still printed scientifical magazine. We can find out in its history many of well-know personalities of 19th century, dealing on its start and leading to bright future. It also represents one of the oldest Czech scientific institutions, the National Muzeum. Author describes development of important Czech scientifically periodical, Journal of the National Muzeum. Based on source she presents bibliographical view and accents significant moments in its history. She's trying to describe and to introduce personalities, which have led this periodical and its authors. Her goal is to represent history of this periodical, which can help other researchers with similar theme. Keywords: Journal of the National Muzeum, National Muzeum, Matice česká, František Palacký
The Arbeiter Illustrierte Zeitung and its activity in exile in Czechoslovakia
Arabadjieva, Stefana ; Köpplová, Barbara (advisor) ; Cebe, Jan (referee)
This thesis presents the German magazine Arbeiter Illustrierte Zeitung (AIZ), one of the greatest illustrated papers at the time of Weimar Republic. The weekly was founded in the beginning of 1920s as a propaganda organ of the Workers' International Relief (Internationale Arbeiterhilfe, IAH), a mass organization formed to support workers in case of strikes or natural catastrophes. The founding of the magazine was entrusted to a communist activist and publisher Willi Münzenberg. Under his leadership the AIZ became the most popular left-wing illustrated magazine. It enforced socialism and fought to build a united anti-fascist front. AIZ collaborated with many prominent artists and writers, and its readers were attracted especially by the satirical photomontages of John Heartfield. After Nazi's took over Germany in 1933, AIZ exiled in Prague, where it continued its untiring fight against fascism and advocated the rights of the working class. In 1936, the magazine changed its name to Volks-Illustrierte in order to reinforce the united front movement. This thesis focuses on the history of the AIZ magazine, it describes the character and exile period of the weekly, which includes a brief introduction to selected members of Prague's editorial team. It also explores the lives and cultural work of German...
Kraus Magazine in Terms of the Political Economy of Communication: A Critical Analysis of a Year of Existence of the New Concept in the Czech Media Market
Podzimková, Linda ; Vochocová, Lenka (advisor) ; Bednařík, Petr (referee)
This rigorous thesis researches the Czech printed magazine Kraus which was launched in November 2011 and ended in July 2012. The magazine was unique due to its media format of so called personality magazine. Kraus magazine was the first personality magazine in the Czech republic and no such other has been released since then. The thesis tracks and analyzes the existence of the magazine in Czech media market, while following the perspective of the critical political economy of communication. In order to put the Kraus magazine into a broader context of the political economy of communication, one part of the thesis is focused on foreign personality magazines such as Dutch Linda or American O, The Oprah Magazine. The successful Dutch Linda magazine was explicitly a pattern for Kraus, being published by the same media production company Sanoma Magazines. Another part of the thesis characterizes the public media image of Jan Kraus, a well-known Czech TV host, whose name and face the first Czech personality magazine bare. Marketing strategy, influences of the media management and ownership, advertising, internationalization, concepts such as commodification and structuration and more are the main interests of critical political economy and the key areas of this study too. The thesis includes a qualitative...

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