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Proposal for the Expansion of Infant Food to the Vietnamese Market
Tranová, Petra ; Milichovský, František (referee) ; Šimberová, Iveta (advisor)
The subject of the diploma thesis is the presentation of a procedure manual for a Czech company with baby food products when entering the Vietnamese market. The company selected for the submission of the manual is engaged in the production and distribution of baby food for infants and young children. The work is divided into four parts. In the introductory part, the issue is defined, the main and sub-goals to be achieved by the diploma thesis are set, and the methods used are described. The theoretical part defines the basic concepts of the solved problem. This part is followed by an analytical part with an analysis of the current state of the company. The last part contains our own solution proposals, including an economic evaluation.
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Vývojové tendence agrárního zahraničního obchodu České republiky v období po vstupu do Evropské unie
Chybová, Vendula
The bachelor thesis is evaluating developmental tendencies of agricultural foreign trade of the Czech republic after joining the European Union. It is focused on analyzing of agricultural trade of the Czech republic and judgement of its overall dynamic as well as development of territorial and commodity structure and also identification of product group which expel comparative advantage or disadvantage towards integrated trade of the European Union. For construction of the analysis was used the CZSO database.
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Specifics of import of goods from Spain to the Czech Republic
WALTEROVÁ, Veronika
The topic of this bachelor thesis is the specifics of the import of goods from Spain to the Czech Republic. The main goal of this work is to define the most important items of import to the Czech Republic based on the analysis of specifics and individual measures for import into our territory. The thesis contains a theoretical part, which, based on the use of literature, describes the functioning of foreign trade of the Czech Republic, the common trade policy of the EU, and the rules for importing goods into the Czech Republic. The practical part includes an expert interview, as well as a list of key products imported into the Czech Republic, and related regulations. The end of the thesis summarizes the individual facts.
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Factors influencing the development of exchange rates with a focus on the economy of Czech republic
PÁLINKÁS, Peter
The bachalor thesis deals wirth the basic terms about an exchange rate, for example like the systems of exchange rates or the definition of terms of trade. There is described also the historical development of foreign trade until now, when it is the key item of global economy. The second part is practical, where is fundamental analysis of the czech crown in time intervallum from 2010 until 2019. There is two chosen currency pairs, the EUR/CZK and the USD/CZK. The second part of the practical part of bachalor thesis is looking for impacts on foreign trade with the help of chosen theories of determination of an exchange rate. For the analysis were chosen these theoris - absolute version of the purchasing power parity, relative version of the purchasing power parity, the index ERDI and the theory of current account payments.
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POSSIBILITIES FOR CZECH COMPANIES TO ENTER FOREIGN MARKETS
PROCHÁZKOVÁ, Hana
Aim of this bachelor work was to analyze possibilities to enter foreign markets by company FARMTEC, a.s. and to perform a situation markets analysis. Partial target was to find the best option how to penetrate foreign markets and to propose an optimal solution for this case. Subject of this work was company FARMTEC, a.s., active in production of agricultural technology and its sale on Czech and foreign markets. Business with partners in the Czech Republic has been prevailing so far but export to foreign countries shows an increasing tendency every year. It is primarily caused by two factors, Czech market is filled and there is quite a great competition on the market. Company exports its production mainly to eastern and southeastern markets in Europe. PEST analysis was applied to analyze possibilities of entry to foreign markets. PEST analysis examines macro economic environment that includes political and legal environment, economic environment, social-cultural environment and degree of technological maturity. This analysis was applied to evaluate macro economic environment of three countries {--} Greece, Rumania and Bosnia and Herzegovina. Analysis resulted in outcome that the most advantageous alternative for FARMTEC, a.s. is to enter Rumania market. Strategy to penetrate the market in cooperation with a sole agency was proposed as an optimal solution; a sole agency exclusively represents the company in a certain region and acts on behalf of the company.
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Licensed Music Recordings on Nationalized Czechoslovak Market
Ferenc, Petr ; Marková, Alena (advisor) ; Štemberk, Jan (referee)
Diploma thesis Licensed Music Recordings on Nationalized Czechoslovak Market deals with a segment of music industry executed by Supraphon and Opus labels. Between 1946-1989, most foreign recordings on the nationalized music market were licensed, then multiplied and offered to listeners via the state distribution network, stores and also as Grammophone Club editions subscription. Up to now, the research only discussed licensed recordings in the context of long play records and a struggle for emancipation of rock music in socialist Czechoslovakia. This diploma thesis adds the area of classical and contemporary music and other not yet discussed genres and sound media. Collected data from approximately 700 records and cassettes are interpreted by the means of quantitative research - the provenience of licences is investigated and compared as well as the development of genre range in time, sound media preferences and the number of licensed releases published by Supraphon and Opus. Both the chapter which covers historical and aesthetic questions of licensing and the chapter which explains the technical vocabulary provide necessary context to the research. This thesis aims to help the research of licensed recordings on Czechoslovak market reach higher integrity and compactness based rather on data than...
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Proposal of the Expansion for the Czech Company to the New Zeland Markets
Bílková, Pavlína ; Vysloužil, Zdeněk (referee) ; Šimberová, Iveta (advisor)
The subject of the thesis is the proposal of the expansion strategy of the selected company in the New Zealand market. The selected company is based in Brno and is engaged in the production of equipment for wastewater treatment. The thesis is divided into four parts. The introductory part defines the problem, sets the main and sub-objectives to be achieved and describes the methods used. The theoretical part defines the basic concepts of the problem addressed. This part is followed by an analytical part with an analysis of the current state of society. The last part contains the actual solution proposals, including a financial plan and timetable.
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Company Expansion on the Russian Markets
Homolová, Lucie ; Cejpek, Kamil (referee) ; Šimberová, Iveta (advisor)
The diploma thesis is focused on the design of the company's expansion strategy into the Russian market. This Czech company is engaged in the production of medical devices. The work is divided into four patrs. The first part defines the issues, main and partial objectives and the procedure and methods of solution. The theoretical part defines the main principles of the work. In the third part, the described methos of analysis are developed. The fourth part contains proposed solutions and economic evaluation.
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The Proposal of the Project Company's Entry Strategy into a Slovakia Market
Střihavka, Viktor ; Chlebovský, Vít (referee) ; Šimberová, Iveta (advisor)
The subject of the diploma thesis is the design for an expansion strategy of a selected company into Slovak market. The company is based in Brno and is does business in design activities in construction. The work is divided into four parts. The introductory part contains the definition of the issue, determines the main and partial goals and the described methodology. The theoretical part defines the basic concepts associated with the defined issues. This part is followed by an analytical part, which examines the current state of the company. The final part contains proposals for solutions.
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Proposal of the Expansion for the Czech Company to the New Zeland Markets
Bílková, Pavlína ; Vysloužil, Zdeněk (referee) ; Šimberová, Iveta (advisor)
The subject of the thesis is the proposal of the expansion strategy of the selected company in the New Zealand market. The selected company is based in Brno and is engaged in the production of equipment for wastewater treatment. The thesis is divided into four parts. The introductory part defines the problem, sets the main and sub-objectives to be achieved and describes the methods used. The theoretical part defines the basic concepts of the problem addressed. This part is followed by an analytical part with an analysis of the current state of society. The last part contains the actual solution proposals, including a financial plan and timetable.
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