National Repository of Grey Literature 98 records found  1 - 10nextend  jump to record: Search took 0.01 seconds. 
Proposal of the Strategy of the Selected Company to Enter French Market
Michalová, Martina ; Ulč, Jakub (referee) ; Chlebovský, Vít (advisor)
The master´s thesis is focused on the determination of individual analyzes of the environment and the competitive positioning of the company. It also specifies terms such as marketing goals, segmentation and targeting. The last part of the theoretical basis is dedicated to the company´s expansion into the foreign market, as well as individual methods of entry. The analysis of the current state is focused on the practical use of theoretical knowledge and their actual implementation in practice. The master´s thesis also includes a specific business strategy for the entry of the selected company into the French market, processed in the form of a marketing plan, as a proposal in response to the results of individual analyzes carried out.
Proposal for Activities of Strategic Development of Brand of Small Company in the Stage of Internationalization
Palík, Václav ; Polák, Vojtěch (referee) ; Zich, Robert (advisor)
The thesis deals with the design of a brand development framework for a small Czech technology company that wants to expand into foreign markets. The company's current brand, Stroje Polák, is well established on the Czech market, but its name is not clear in international communication and may be perceived as a reference to Poland. The thesis is divided into a theoretical part defining key concepts related to brand management, an analytical part identifying the characteristics of the current brand and a design part combining existing knowledge and presenting a proposal for brand development for expansion into foreign markets.
Proposal for Expansion of a Healthy Fast Food Company on the Slovak Market
Rubínová, Tereza ; Milichovský, František (referee) ; Šimberová, Iveta (advisor)
The diploma thesis is focused on the proposal of expansion of a healthy fast food company on the Slovak market. The thesis is divided into four chapters. The first chapter deals with the definition of the issue, the aim of the thesis and processing methods. The second chapter defines the theoretical basis of the issue. The third chapter provides an analysis of the current state of the company. The fourth chapter includes the own proposals for entering the Slovak market.
Proposal for the IT Company's Expansion into the Slovak Forestry Information Systems Market
Smrčka, Filip ; Chlebovský, Vít (referee) ; Šimberová, Iveta (advisor)
This thesis is focused on proposing the suitable way of expansion of the Brno company HA-SOFT, s.r.o. to the Slovak forestry information systems market. The introduction is dealing with defining the problem, setting the goals and methodology of the thesis. The theoretical part is dealing with the problems background and the most important terms. Analytical part is focusing on the external and internal environment of the company towards the expansion of the company to the foreign market. In the proposing part there is own suggested design of the suitable way of expansion followed by evaluation, especially from an economical point of view.
Proposal for the Expansion of Infant Food to the Vietnamese Market
Tranová, Petra ; Milichovský, František (referee) ; Šimberová, Iveta (advisor)
The subject of the diploma thesis is the presentation of a procedure manual for a Czech company with baby food products when entering the Vietnamese market. The company selected for the submission of the manual is engaged in the production and distribution of baby food for infants and young children. The work is divided into four parts. In the introductory part, the issue is defined, the main and sub-goals to be achieved by the diploma thesis are set, and the methods used are described. The theoretical part defines the basic concepts of the solved problem. This part is followed by an analytical part with an analysis of the current state of the company. The last part contains our own solution proposals, including an economic evaluation.
Marketing Communication for the Company's Entry into the Foreign B2C Market
Trofimenková, Miriam ; Richter, Vít (referee) ; Mráček, Pavel (advisor)
The diploma thesis is focusing on issue of marketing communication for company’s entry into the foreign B2C market. Theoretical part presents information necessary for understanding the issue of international marketing communication. In the analytical part, the current situation of the company and its external environment are examined. The analysis is supplemented by a questionnaire survey. Based on the results of the analyses, suggestions focused on online marketing communication when entering the foreign B2C market are formulated.
The proposal of a strategy for expansion into a foreign market
Miklíková, Daniela ; Kuna, Václav (referee) ; Škapa, Stanislav (advisor)
The diploma thesis deals with the proposal of the expansion strategy of a selected company on the foreign market. The company is engaged in the business of providing services mainly in the babysitting sector. The thesis is divided into four main parts. The introductory part of the thesis defines the problem to be solved and sets the main objective of the thesis, which is followed by the sub-objectives that the thesis aims to achieve. The first part further describes the methodology used in the diploma thesis. The second part of the diploma thesis is focused ont the key theoretical concepts related to the problem. The theoretical part is followed by the analytical part, which describes the current state of the selected market and the company under study. The last part of the thesis is devoted to proposals and recommendations for the entry of the company into the selected foreign market.
Proposal for the Expansion of a Construction Company Carrying out Earthworks with Heavy Construction Mechanization into the Slovak Market
Blažek, Adam ; Chlebovský, Vít (referee) ; Šimberová, Iveta (advisor)
This master's thesis focuses on the proposal for the expansion of a construction company carrying out earthworks with heavy construction mechanization into the Slovak market. The thesis is divided into four main parts. The first part contains a description of the problem, a definition of the goal of the thesis, the methods used, and the action of the processing. The theoretical part defines the basic concepts of the problem. The analytical part contains a description of the current situation of the company as well as an analysis of the company environment both from the inside and the outside. The final part contains its own proposal for solutions.
The golden jackal (Canis aureus) in the Czech Republic and Slovakia
VESELOVSKÁ, Nina
The golden jackal Canis aureus L. is a medium-sized omnivorous canine. Currently, it is one of the fastest and the most expanding species in Europe. From its original range of occurrence in Bulgaria, Croatia and Romania, it has spread in several waves to the western, eastern and northern parts of Europe. It is considered a newly established species in Austria, Hungary and Slovakia and across the whole of the Balkan peninsula. So far, it has been observed in the Baltic states, Denmark, Netherlands, Poland, Germany and the Czech republic. In the latest three, Germany and Czechia, there are also records of reproduction. It's further spread through Europe, its involvement in, and impact on the new ecosystems is only a matter of time. The presented work deals with the issue of the ecology of the jackal and its spreading within the Czech Republic, Slovakia and Europe
Marketing plan of a chosen company
BLÜML, Kristýna
The subject of the diploma thesis is to analyze and evaluate the current state of marketing activities in a chosen company and to propose a marketing plan for the next period. The work is based on the necessary analyzes and presents a proposal with a solution in the form of new or modified marketing activities.

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