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The measurement of customers´ satisfaction with services offered by Student Agency, Ltd.
Hadašová, Iva ; Hadaš, Jiří (referee) ; Šimberová, Iveta (advisor)
This master’s thesis lays emphasis on the satisfaction of the customer and building up relationship between the company and the customer. The thesis contains the measurement of passengers’ satisfaction with coach services offered by Student Agency, Ltd. and the proposal for improvement of these services, the aim of which is to attract more satisfied customers and to increase the occupancy of the routes. Thanks to this proposal, the company is able to strengthen its competitiveness.
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Customer Satisfaction Measurement in Brewery Zubr, a.s.
Coufalíková, Helena ; Dostál,, Petr (referee) ; Chlebovský, Vít (advisor)
This diploma thesis deals with measuring of customer satisfaction in Brewery Company Zubr, Inc. On the basis of marketing research, the data are processed using Microsoft Excel and subsequently evaluated. The result is an interpretation of proposals and recommendations aimed at improving customer satisfaction Brewery Zubr, Inc. Theoretical part describes the whole process of marketing research. Furthermore are outlined the problems of methodology for measuring customer satisfaction and briefly described the marketing environment. In the practical part of this thesis was designed questionnaire of customer satisfaction. The output of this questionnaire was the information on which the proposal was recommended for improve customer satisfaction.
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Customer Satisfaction Analysis And Proposal For Its Improvement
Fojtíková, Kristina ; Hluštík, Radovan (referee) ; Chlebovský, Vít (advisor)
The goal of this diploma thesis is to analyze customer´s satisfaction of bowling centers in Uherske Hradiste and for one of them propose the measures for its improvement. The teoretical part if focused on possibilities of marketing research whose results will be analyzed in practical part. On the basis of obtained informations there will be propose suggestions and measures which will lead to general increase of customer´s satisfaction with provided services and to increasing company´s earnings.
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Marketing Research of Customer Satisfaction for Electro World Brno Avion
Zahradník, Tomáš ; Krčmař, Michal (referee) ; Šimberová, Iveta (advisor)
This thesis deals with customer satisfaction measurment at the Electro World shop in shopping center Avion Shopping park in Brno. First, primary and secondary goals of the thesis and methods of reaching those goals are defined. Second, theory needed for in-depth understanding of the problematic is introduced. In the following part, analysis of current situation is performed, which is then used as a basis for a questionnaire which is then evaluated and analysed. In the end, recommendations based on the questionnaire result analysis are suggested.
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Needs and expectations of consumer co-operative's customers
KŘEMENOVÁ, Michaela
The master thesis deals with needs and expectations of consumer co-operative´s customers in the Tábor. The main aim is to find out degree of satisfaction of customers of the co-operative´s customers in the visited store and to determine their expectations from the point of view of the development of the supply of goods and services. The secondary aim is to find out if customer has enough stores at the place of his residence. Then to find out if the reason of person which does not buy here is the lack of COOP stores at the place of his residence. The diploma thesis is divided into two parts. The theoretical part is carried out by the external sources. It describes the terms of customer behaviour, customer´s satisfaction or cooperative and consumer cooperatives. The second part is the practical part. In this section a marketing research is realized. The data are assemble by the questionnaire survey. After that, recommendations are suggested for increase satisfaction of the consumers and co-operative´s customers.
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