National Repository of Grey Literature 268 records found  1 - 10nextend  jump to record: Search took 0.01 seconds. 
Use of Jr. NBA League programme for Czech basketball
Němec, Jiří ; Crossan, William Morea (advisor) ; Voráček, Josef (referee)
Title: Use of Jr. NBA League programme for the Czech basketball Objectives: The main goal of the thesis is to completely analyze all four seasons of Jr.NBA in Czech Republic and to suggest specific recommendations for organizers. Methods: To achieve the goal of the thesis there were used methods such as primary external data analysis, in-depth interview, online survey, participant observation and SWOT analysis Results: Aspects of communication of the organizational matters and organization of Draft and The Finals are among the strengths of the programme. Weaknesses such as the number of schools and high competitive game requirements for schools participating in the programme are found to be severe. The biggest opportunity of the project is in getting bigger and more intense cooperation of clubs both within the project and in a way of approaching more kids for their youth programmes or after-school activities. Sport events which will be taking place next year or years after can be significantly used for promotion of the project and Czech basketball as well. Possibly the next waves of global pandemic or some other consequences related to Mother Nature can be considered for real threats.
The perception of corporate social responsibility and its impact on consumer behavior of the generations Z
Časarová, Dominika ; Koudelková, Petra (advisor) ; Klabíková Rábová, Tereza (referee)
This bachelor thesis focuses on introducing the concept of Corporate Social Responsibility (CSR), its perception by the representatives of Generation Z and its potential impact on consumer behavior of members of this cohort. According to many studies, Generation Z wants companies to have values that align with their own and to help address current societal issues. The first part of the thesis outlines the general aspects of CSR and its integration into corporate strategy. The next part explores the problematics of consumer behavior and the factors that influence it. The last part then defines the term generation and introduces current generational cohorts. The empirical part focuses on Generation Z, their consumer behavior and attitude to CSR. The research was conducted in the form of semi- structured individual interviews with representatives of given generation. Its objective was to find out how Generation Z perceives the role of CSR in today's world and whether it somehow influences their consumer behavior.
Corporate Social Responsibility in the Company
Hodovská, Anna ; Veselý, Josef (referee) ; Putnová, Anna (advisor)
The diploma thesis is about corporate social responsibility and its application in a selected company. The introductory sections summarize the theoretical background and methodologies used. The following are the sections related to the analysis and the research performer. The design part contains the basic concept of the code of ethics, recommended activities and evaluation in terms of risks, time and finances. The result of the work is this proposal of social responsibility in the company.
CSR marketing and responsiblility of Czech population in the use of disposable plastic packaging
Heidenreichová, Tamara ; Rosenfeldová, Jana (advisor) ; Koudelková, Petra (referee)
This bachelor thesis deals with the responsibility of the Czech population in the use of disposable plastic packaging and corporate social responsibility. The overproduction of plastic packaging and its impact on the environment has been an increasingly debated issue in recent years. The aim of this work is to contribute to the set of knowledge about consumer behaviour in the management of disposable plastic packaging and to identify consumer attitudes in relation to the sustainable behaviour of companies. In the theoretical part, the work is mainly devoted to the introduction of the problem of plastic waste and governmental and non- governmental initiatives that try to prevent it. Subsequently, it deals with CSR marketing and related greenwashing. The perspectives that influence the decision-making process of consumers in connection with pro-environmental behaviour are presented here. The work also mentions the factors influencing the decision - making process of consumers, which are demonstrated on the already conducted research concerning consumer behaviour in the management of disposable plastic packaging. In the empirical part, the work is devoted to the study of the pro-environmental behaviour of the Z and Y generation groups and the factors that influence it. In addition to a comparative...
Motivations of employees to participate in corporate volunteering
Přibylová, Lucie ; Legnerová, Kateřina (advisor) ; Muhič Dizdarevič, Selma (referee)
This diploma thesis deals with employees' motivation to participate in corporate volunteering, which is an integral part of civil society and each company's corporate social responsibility. Corporate volunteering is on the rise, but not every company perceives it with all the aspects that it could bring to it, its employees and society. I put into the context not only corporate volunteering, but also employee / volunteer motivation. In the research I found out the main and most frequent motivation of employees of three selected companies to participate in corporate volunteering, which I then compared with each other. Thanks to the research, I suggested to companies how they could improve corporate volunteering programs for their employees so the employees have more interest and credibility. Recommendations can be an inspiration for other companies that would like to start with corporate volunteering or promote it more in their company.
Responsibility of Transnational Corporations for Human Rights Violations under International Law
Švandová, Helena ; Balaš, Vladimír (advisor) ; Šturma, Pavel (referee)
in English The need for an effective regulation of transnational corporations and its responsibility for human rights abuses has been a topic resonating strongly in the international debate for the past three decades. The suggested solutions to the lack of accountability of transnational business, however, still vary. Among them are suggestions that obligations of states under existing international human rights law could be extended to corporations, a new binding international treaty on business and human rights could be adopted, or that transnational corporations should be held to account under national law. This paper was initially inspired by this debate and seeks to identify the gaps and loopholes in legal regulation to provide better understanding of which ways forward are feasible and under what circumstances. Given these specific objectives, this paper firstly identifies the obstacles to holding transnational corporations responsible for human rights abuses under public international law. It focuses on a conceptual analysis of legal personality in public international law and the limits to legal personality of non-state actors, specifically corporations in international human rights law. This paper then turns to international criminal law and examines whether international criminal law is...
The role of selected companies in work-life balance of employees, focusing on the concept of corporate social responsibility
Kavalová, Aneta ; Potůček, Martin (advisor) ; Pýchová, Silvie (referee)
The purpose of this thesis is to examine the role of selected companies in the area of work-life balance of employees, with a focus on the concept of corporate social responsibility. The issue of reconciliation both parts of life has recently become a topic that attracts more and more attention as there has been an incresed number of people facing struggles in this area. Therefore, in the first part of the thesis the topic of work-life balance was put into social context, subsequently into the context of public and social policy and finally also to the concept of corporate social responsibility which represents a framework through which the work-life balance issue is viewed. There are lots of actors influencing one's possibilities regarding reconciliation of work and personal life, however, employers are one of the most significant ones. The thesis thus focuses on two companies with a different scope of work-life balance policy in a form of case study. The first aim of the research that was conducted within this thesis was to provide a comprehensive view of the approaches towards work-life balance policy of the selected companies through data obtained from semi-structure interviews with relevant representatives of both companies, these data were subsequently analyzed through optics of the...
Reconciling work and family life
Balvínová, Lucie ; Štangová, Věra (advisor) ; Vysokajová, Margerita (referee)
1 ABSTRACT The current European family is based on the ideal of gender equality and considers the interest of the child to be fundamental. The European Union strategy is to involve as many women as possible in the labour market and encourages national governments to adopt measures to enable women to reconcile their work and care for children. Developed countries also promote both parents being equally involved in the care of children, including preschool children. Czech legislation conforms to European standards and creates the preconditions for reconciling family and work life. In practice, the conservative attitude of both parents and employers persists. The mother usually stays at home with a child under the age of three and employers are not very accommodating to flexible forms of work that enable mothers of young children to get involved in the work process. The way to change the situation is to increase corporate social responsibility and family friendliness and to change the attitudes of parents themselves, increasing the involvement of fathers in care of children in particular. Solutions to the protection and support of pregnancy, maternity and parenthood, as well as the protection of the child in the Czech Republic can be considered as above-standard and comparable to the situation in the most...
Green communication: case study of the outdoor clothing company Patagonia Inc.
Krchová, Eva ; Koudelková, Petra (advisor) ; Hejlová, Denisa (referee)
Tato diplomová práce, ​Byla, nebyla jedna firma, a ta se jmenovala Patagonie​, se zabývá případovou studií outdorové značky Patagonia a jejích aktivistických transmediálních obsahových projektů, s důrazem na nejaktuálnější kampaň značky: ​Zachraňte Bears Ears​. Park Bears Ears je obdobou české chráněné krajinné oblasti, jejíž status ale současný americký prezident Donald Trump nedávno neautorizovaně sebral. Zatímco se firma zabývá výrobou a prodejem kvalitního outdoorového oblečení, tak se Patagonie ve stejnou dobu také aktivně angažuje do veřejného dění. Firma informuje své zákazníky zejména o stavu životního prostředí prostřednictvím svćyh multimediálních poutavých příběhů nesoucí prvky žurnalistiky. Patagonie usiluje o podněcování veřejnosti a ostatních firem zapojovat se do občanské společnosti, změnit spotřební chování nejen zákazníků, ale i výrobců, s konec̆ným cílem udržitelné ochrany této křehké planety, kterou my všichni obýváme. Patagonie potvrzuje své altruistické odhodlání prostřednictvím svého oficiálního firemního hesla: "Jsme v businessu, abychom zachránili planetu."

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