National Repository of Grey Literature 759 records found  1 - 10nextend  jump to record: Search took 0.00 seconds. 
Using service design as a company's tool for success in a saturated marketplace
Syručková, Pavlína ; Schneiderová, Soňa (advisor) ; Vranka, Marek (referee)
This bachelor thesis deals with the use of service design as a key tool for improving competitiveness of firms in oversaturated markets. The thesis explores how the integration of service design with marketing and communication strategies can improve customer relationships and enhance the experience. Based on a case study of Alfa Ltd, the thesis demonstrates how service design principles can be effectively applied to service innovation. The thesis uses quantitative and qualitative research on customer preferences to identify key factors that influence the successful implementation of service design. The results suggest that systematically integrating service design into corporate strategy can lead to sustainable growth and improved market positioning.
Analysis of the competitiveness of energy suppliers
WALTEROVÁ, Kateřina
This thesis deals with the analysis of the competitiveness of energy suppliers in the Czech Republic. The established goal is to get to know the situation on the market of energy suppliers and, based on the available data, to analyze the competitiveness of individual suppliers. Electricity suppliers were selected for the analysis based on the market share calculated from the number of consumption points. For companies, selected financial indicators are calculated according to data from annual reports, and based on them, the ranking in the inter-company comparison is determined. Another part of the analysis is the comparison of companies according to the price level of their products for end consumers from the household sector. In this case, the compared companies are divided into two groups and the way prices are set based on external influences that were present in the given years is observed.
The Proposal of Concept for Strengthening the Competitiveness of Companies on the Market of Interim Management in the Czech Republic
Posolda, Daniel ; Zich, Robert (referee) ; Bumberová, Veronika (advisor)
The diploma thesis deals with the design of a strategic concept strengthening the competitiveness of companies providing services on the market of interim management in the Czech Republic. The literature review contains the selected theoretical framework used in the following sections. The analytical part describes the situation on the selected market, including the identification of challenges, opportunities and problems. The follow-up design part of the work contains a strategic concept of competitiveness developed at the level of competitive advantages leading to the strengthening of the position of companies on the market.
Marketing Strategy Proposal for the Selected Company
Štancl, Jan ; Ulč, Jakub (referee) ; Chlebovský, Vít (advisor)
The thesis deals with the analysis of the 3D graphics market, primarily searching for trends, challenges, opportunities, competition analysis, and market segmentation, but also the analysis of a selected company. This is followed by the selection of suitable segments, setting company goals, and proposing an appropriate marketing strategy, human resource development, strategy implementation, financial costs of the strategy, and evaluation for the selected company.
Development Strategy of Family Business
Vichr, Matěj ; Bumberová, Veronika (referee) ; Koráb, Vojtěch (advisor)
This diploma thesis involves a strategic development plan proposal within a particular family business. It describes a theoretical framework in the areas of family business, strategic management and change management. Using critical analysis in accordance with the theoretical findings, a proposal of strategic development within a chosen family business is created together with a high-level implementation plan.
Support of Human Resources Development in the Czech SMEs from the Structural Funds
Bumbálková, Veronika ; Krištof, Martin (referee) ; Hanušová, Helena (advisor)
The aim of this work provides an analysis of the possibilities of utilization of Structural funds for the development of Czech SMEs with the focus on the support of human resources development. The theoretical part is focused on the structure of funds in the programme therm 2004 – 2006 and project cycle. The practical part is made as the case study for the Programme Human Resources Development in Vašstav company.
Customer Services in the Company
Záškodová, Lenka ; Živný, Rostislav (referee) ; Kaňovská, Lucie (advisor)
This diploma thesis deals with the evaluation of current situation of the company IP IZOLACE POLNÁ, s.r.o. in its competitive environment. The aim of my thehis was to propose new ancillary services for the company based on the analyzes. According to the findings proposal consists of activities that should enhance its competitiveness in the coming years.
Business Plan Focused on Financing
Pochyla, Martin ; MBA, Jan Hůla, (referee) ; Mašterová, Lucie (advisor)
The diploma work presents financing from a structural funds of the EU and analysis of problems of this type of financing. Main focus is on elaboration feasibility study (economical project rating), that is an inseparable part of the application for grant from these funds. It also speaks about alternative methods of financial resourcing essentials to realize the desired business plan.
Development of Competitiveness of Company
Kárová, Eva ; Juřenčáková, Jana (referee) ; Zich, Robert (advisor)
This master's thesis deals with the strategy proposal of the Ski school MARO. The basis of the development strategy proposal is strategy analysis (financial analysis, general and related professional analysis, SLEPT and SWOT analyses). The final part of this work is focused on an evaluation of how the proposed strategy could be implemented.
Reflection of Small-Scale Retail Competitiveness in the Economic Situation of a Region
Kadla, Jiří ; Staňková, Marie (referee) ; Beranová, Michaela (advisor)
Bachelor`s thesis analyses impact of taxes and charges in small-scale retail on municipal budgets. The work deals with history and present situation of small-scale retail and with taxes and charges paid by shopkeepers. The work suggests means of small-scale retail competitiveness improvement and weights their effects.

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