National Repository of Grey Literature 2 records found  Search took 0.00 seconds. 
The Media Image of the University of South Bohemia in Regional Press
The bachelor thesis on the topic "The Media Image of the University of South Bohemia in Regional Press" is divided in a couple of parts. In the first, historical part I focus on the history and circumstances that led to a foundation of the University of South Bohemia as an independent, public university and its following growth. The next part focuses on the position of a public university on the market and its marketing communication with surroundings. I demonstrate different types of marketing communication, its importance and the repercussion. The last part is practical. I try to introduce and examine the media image of the University of South Bohemia in seven journals in last five years 2008 - 2012.
The art in the life of František Matouš
ČERNÁ, Kateřina
The diploma thesis {\clqq}The art in the life of František Matouš`` is devoted to the life and production of a southbehemian historian of arts - František Matouš. It is the first essay, wchich is interested in this personality, who was standing not only by the transformation of the Southbohemian museum in České Budějovice into a scientific institution but mainly by the genesis of nowadays collection of southbohemian Gothic in Alšova jihočeská galerie in Hluboká nad Vltavou. Next goal of the thesis is also an introduction of Matouš as southbohemian native, to whom South Bohemia became a wholelife theme, inspiracy and destiny. The work is divided int two main parts {--} it follows the profesional and private life of Matouš and his scientific production. In seven chapters Matouš is portrayed as a student, a directon, a scientific worker and a museum worker. His production is presented by fairy works and essays, next subchapters create three crucial essays of Matouš about gothic art and South Bohemia - Jihočeská gotika, Třeboň and Corpus vitrarum medii aevi. The last chapter introduces the personality of Frnatišek Matouš in the context of czech history of art.

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