National Repository of Grey Literature 637 records found  1 - 10nextend  jump to record: Search took 0.01 seconds. 
Facebook as a Digital Archive
Bernasová, Jacqueline ; Řehořová, Irena (advisor) ; Švantner, Martin (referee)
The thesis deals with Facebook archives. The topic is treated by a combination of theoretical and practical approaches. In the theoretical part of the thesis, the first chapter provides an introduction to the concepts of archives and the digital form of archives today. In the second chapter, I discuss Laura Millar's theory, which details the nature of archives in terms of its content, institution and place. This is followed by the practical part of the thesis, where in the third chapter I conduct an analysis of Facebook. I conduct two analyses, one from the perspective of the administrators of the network and the other from the perspective of its users. In both analyses I follow the same aspects defined using Laura Millar's theory, I observe Facebook in terms of the content of the archive and as a place for keeping the archive. Due to the double observation, differences emerge in the conception of the network from the perspective of the two aforementioned parties. The results of the analyses are then accompanied by a final fourth theoretical chapter in which I attempt to ground the observed practices in broader theoretical contexts. The aim of the work should be to describe as accurately as possible the situation in which Facebook works differently for its administrators than for its users in...
The price of our privacy - Ethical reflection of gathering and monetization of personal data of social media users
Pošmurná, Lucie ; Štica, Petr (advisor) ; Fošum, Jan (referee)
Social media are inseparable part of our lives and one of main means of communication for individuals as well as companies. According to data of the Czech Statistical Office published at the end of 2021, overall majority of citizens above the age sixteen is using social media. Along with the increasing popularity of social media, the light is also shed on the accompanying risks. Excessive gathering of users' personal data poses one of main risks. The fact that they are provided voluntarily does not entitle companies to use them arbitrarily. As an example we can point out problematic decisions of Meta Platforms, Inc., which have been released by former employee Frances Haugen. Published materials prove that management of the company was aware of negative impacts of Facebook on its users (spread of disinformation, mental health deterioration of teenagers). However, they chose not to adopt any measures, which could cause reduction of profits. The goal of this thesis is to carry out ethical reflection of collection and usage of Facebook users' personal data. I will focus particularly on the ethical aspects of data monetization, i.e. an ethical tension between legitimate claim of the company to profit and possible misuse of the platform to influence the opinions of its users, which could have actual...
The Russian invasion of Ukraine through the eyes of selected media outlets and theirs accounts on social media platforms
Helclová, Anna ; Géla, František (advisor) ; Lokšík, Martin (referee)
The central theme of the thesis is the coverage of the beginning of the invasion of Ukraine, the liberation of the city of Buch and the first foreign trip of Ukrainian President Volodymyr Zelensky by BBC News, CNN and CT24 and their social media accounts on Facebook and Instagram. The theoretical part of the thesis introduces the concepts of war and peace journalism, the transformation of social networks into a new source of information and the related information overload and the role of social networks in its formation. It also explains the circumstances of selected events for further analysis in the practical part of the thesis. In the research part, codes are defined according to which the posts of the selected media outlets are subsequently analyzed in the specified time windows on Instagram and Facebook. The posts are examined both with respect to their graphical form and their content. For video posts, the origin of the video is distinguished, as well as its content and its' most prominent features. Emphasis is placed on posts with drastic content and each media outlet's approach to such material. The analysis also takes into account the frequency of posts published by each media in selected time windows. The paper concludes with the results of the analysis of the posts and their interpretation.
Social networks and youth mental health care
Dobrocká, Romana ; Vrzáček, Petr (advisor) ; Bosá, Monika (referee)
Perceiving the world from the perspective of the present and adapting to it represents the continuum of life. The aim of the graduate thesis is to analyse the mainly communicated topics on mental health on selected social networks and to examine social networks from the point of view of e-social work. The theoretical part characterizes social networks in general, discusses the relationship of social networks with mental health problems of young people and individually discusses the pitfalls that the use of social networks brings with it. Furthermore, the research offers insight into the characteristics of young people's mental health problems, deals with them from a contemporary perspective, and connects them with the specific social networks. The subchapter of social work determines need of e-social work and its possibilities. The end of the theoretical part looks at social identity and the need for community in the life of adolescence. The aim of the research is defined by four research questions and follows four social networks: Twitch, Instagram, Facebook and TikTok. The qualitative research combines netnography with an additional interview. The results of the research include identification of the mainly communicated topics on social networks, possible ways of mental health support provision,...
Comparative analysis of the communication strategies in chosen media of candidates for the presidential elections in 2023 in the second round
Suchomel, Jakub ; Zima, Michal (advisor) ; Nečas, Vlastimil (referee)
In this thesis, a comparative analysis of the communication strategies of the presidential candidates in the 2023 elections Ing. Andrej Babiš and arm. gen. v.v. Ing. Petr Pavel, M.A. is carried out. The work starts with a description of the election process. The AMI Digital Index 2022, which is a survey in the field of social networks, is presented. In the next chapter, the theoretical framework of the work is presented, starting with the characteristics of the examinated media. The following is a brief description of the course of presidential elections in the past. Then the process of data collection is described and the method of social network analysis is presented. The following are individual analyses of social networks. First, six analyses of Andrej Babiš's communication are presented, as well as Petr Pavel's. This is followed by a description of the most symbolic themes of the individual campaigns. The next part is devoted to the characteristics of the analysis of pre-election debates, and then the analyses themselves and their comparison are discussed. Before the very conclusion, the candidates' post-election communication processes are briefly described. The last part of the thesis is the conclusion, which contains the results of qualitative comparison and comparison of individual...
Political communication and self-presentation of the chosen chairmen of political parties in the Chamber of Deputies on social networks
Kohoutová, Kateřina ; Hrůzová, Andrea (advisor) ; Škvrňák, Michael (referee)
Tato bakalářská práce se zabývá analýzou politické komunikace a sebeprezentace vybraných předsedů politických stran/hnutí v Poslanecké sněmovně na sociálních sítích Instagram a Facebook. Sledované období v této práci představují dva měsíce před volbami do Poslanecké sněmovny Parlamentu České republiky, tedy 8. 8. - 8. 10. 2021. Vybranými předsedy jsou za vládnoucí strany Ivan Bartoš (Pirátská strana) a za opoziční strany Tomio Okamura (hnutí Svobodná a přímá demokracie). Cílem bakalářské práce je aplikovat výzkumný problém: Prolínání osobní a oficiální politické komunikace skrze sociální sítě vede k dominanci osobnosti v politické komunikaci, což směřuje k personalizaci, sebeprezentaci, celebritizaci a emocionalizaci. Nejprve jsou v práci definovány hlavní teoretické pojmy na základě použití české a zahraniční odborné literatury. Práce se opírá o provedenou kvantitativní obsahovou analýzu příspěvků zvolených předsedů na sociálních sítích. Dle užité odborné literatury a uskutečněné analýzy práce dochází k závěru, že ve sledovaném období je možné jasně pozorovat prolínání osobní a polické komunikace na profilech Ivana Bartoše. V jeho případě převládá personalizovaná politická komunikace, která je založena převážně na sebeprezentaci a celebritizaci osobnosti, jde primárně o osobní sdělení, které jsou částečně...
Appearance of Czech Women Politicans through the Eyes of Social Network Users
Michálková, Kristýna ; Reifová, Irena (advisor) ; Švelch, Jaroslav (referee)
This diploma thesis explores the connection of three areas: political communication, social networks and gender. The thesis focuses on the perception of appearance of contemporary Czech female politicians in the Chamber of Deputies of the Parliament of the Czech Republic. The aim of the thesis is to analyse user comments on the social network Facebook concerning the physical appearance of female politicians. In the theoretical part of the thesis, concepts related to representation, the role of women in political representation, the gender difference in access to politics and the history of gaining the right to vote for women are presented. Furthermore, attention is paid to political communication, its definition, transformation over time and temporal distribution. Media portrayals of female politicians in traditional media and on social media are also presented. The results of the elections held on 8. - 9. October 2021 are also presented here. The analytical part is devoted to the actual implementation of the research and its methodological background. Sampling, data collection and the procedure for coding comments are described. Subsequently, the final research findings and the answers to the research questions, which were achieved through quantitative frequency analysis and qualitative frame...
From Brussels with love? Data Analysis of Social Media usage by Czech Members of the European Parliament
Vanka, Boris ; Váška, Jan (advisor) ; Ullrichová, Eliška (referee)
Populism is on growth throughout Europe and the World. Research has shown that especially in the European Parliament, the number of populist politicians is rising over the last decades. Likewise, social media usage by users is booming and is used particularly by this type of politicians who spread their messages, using emotionality and negativity. Since the literature indicated that populists are especially active, efficient, and followed this research aimed to analyze the relationship between the degree of populism and its influence on the three variables of the Members of the European Parliament elected for Czechia. In order to evaluate such a relationship, the data from Facebook (page posts, interaction by users, and numbers of followers) were utilized to test defined hypotheses and answer the research question. Exploratory Data Analysis was used as a wider framework, while Pearson Correlation Coefficient served as a tool for computing the correlation. Therefore, the scale of the independent variable (degree of populism) was based on data about Czech political parties, reflected in anti-elitism, corruption salience, protectionism, and nationalism. The dependent variables were based on activity, efficiency, and acquirement of followers. Moreover, the test of statistical significance was conducted...
Brand strategy on Facebook, Instagram and TikTok, focusing on available social media advertising opportunities in Q3-Q4 2022
Marinovová, Kristina ; Koudelková, Petra (advisor) ; Moravcová, Hana (referee)
The diploma thesis entitled "Brand strategy on Facebook, Instagram and TikTok, focusing on available social media advertising opportunities Q3-Q4 2022" addresses the expansion of communication options caused by the arrival of so-called new media. The work then focuses in detail on communication on the social networks Facebook, Instagram and TikTok and their use for the advertisement. The theoretical part of the work provides a comprehensive view of selected platforms, their environment, trends and an overview of terms necessary for basic understanding and strategic work. In addition, it provides cross-sectional work with basic advertising formats that can be used for advertisement and also description of the environment of the advertising tools Meta Ads Manager and TikTok Ads Manager. The diploma thesis discusses in detail specifically the work with Meta Ads Manager, which is a tool used for running experiments in the practical part. The practical part of the work aims to verify three hypotheses, which aim to compare the results of different approaches when setting up advertising campaigns on the Facebook platform and thus simplify future decision-making process for marketers, companies or individuals starting to work in the environment of the Meta Ads Manager. This part of the thesis also...
An Inductive Empirical Case Study Of China's Exercise Of Discourse Power: A Topic Model Based Analysis Of Xinhua's English-Language Facebook Posts About The War In Ukraine In 2022 - 2023
Theseira, Julian Anthony ; Kolenovská, Daniela (advisor) ; Zubek, Marcin (referee) ; David, Maxine (referee)
This thesis analysed Xinhua's posts about the war in Ukraine in 2022 - 2023 on its primary global English-language Facebook page, as an inductive empirical case study of China's exercise of Discourse Power. This thesis used an inductive computational method, Topic Modelling, in combination with a framework adapted from the public diplomacy literature due to limited existing scholarship in English about China's Discourse Power, to analyse data about Xinhua's Facebook posts about the war in Ukraine in 2022 - 2023. The dataset of this thesis consisted of 1110 Facebook posts and their associated metadata from the period 1 February 2022 - 31 March 2023. The data was gathered using CrowdTangle, then processed and analysed using the Python programming language. This thesis inductively identified five possible topics of Xinhua's Facebook posts about the war in Ukraine in 2022 - 2023: China's Perspectives On The War In Ukraine; The War In Ukraine And Global Prices; Russia's "Military Operation" In Ukraine And Presidents; UN And The War In Ukraine; US, NATO, And The War In Ukraine. Through an analysis of data from Facebook, this thesis found that these topics possibly obtained some traction with audiences. Therefore, China's exercise of Discourse Power regarding the war in Ukraine via Xinhua was possibly...

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