National Repository of Grey Literature 288 records found  1 - 10nextend  jump to record: Search took 0.01 seconds. 
Corporate Social Responsibility: Marketing research and its application in health and sport
Šafaříková, Martina ; Voráček, Josef (advisor) ; Čáslavová, Eva (referee)
Title Corporate Social Responsibility: Marketing research and its application in health and sport Objectives To present marketing research results, to assess Czech medium and large enterprises' approaches to corporate social responsibility, to evaluate a situation of CSR in the Czech Republic and to recommend some changes Methods questionnaire survey, primary data capture Results The level of corporate social responsibility in the Czech Republic is intermediate; nevertheless the potential of this concept remains underused in terms of knowledge, benefits and application options. Corporate social responsibility activities connected with health and sport are considered important and appear in majority of examined enterprises. Key words corporate social responsibility, marketing research, questionnaire survey, health, healthy lifestyle, sport
Modern Banking and Preference Channels
Regináč, Jozef ; Ryska, Pavel (advisor) ; Pečená, Magda (referee)
Financial markets are nowadays more important than ever. Financial crisis of the previous decade demonstrated their power to influence stability of the whole economy. Since the consensus blames weak regulation and considers the only solution to be its extension, this thesis tries to provide the proof of existence of other options. The focus is firstly aimed at the weaknesses of the fractional reserve banking, which does not follow the basic legal principles of a deposit contract. This practice results in price fluctuations and favoritism of first takers of newly created money. Moreover, the thesis develops a new method of analysis, which emphasizes the application of preferences in exchanges. Important outcome of this method is the demonstration that the public does not have to always prefer the most evolved form of institution. All institutions within commercial banks are then analyzed with the use of this method and the thesis shows where preference channels are being interfered with. This analysis also reveals another outcome of fractional reserve banking, which is that the newly created money is only used according to the preferences of commercial bankers. We suggest that circumvention of the true nature of a deposit contract leads to a similar outcome in loan banking, where funds gathered by loan...
Collaboration forms between Business and Nonprofits within CSR strategies
Řehounková, Václava ; Dohnalová, Marie (advisor) ; Deverová, Lenka (referee)
Recently in the Czech Republic, more attention has been focused on the social responsibility of companies. Companies become members of professional platforms, in which they gain and deepen their knowledge. The vital part of CSR is cooperation within the civil sector. The goal of this thesis is to focus on this cooperation within the Czech environment. For my own research I have been using the typology of the authors Wymer and Samu, who look at different ways of management and the benefits gained from different types of cooperation. I compare and find differences in this typology through analysis of documents and questionnaires of companies active in professional platforms. The cooperation established between companies and NGOs is different in the case of agreements on the use of the logo and the name of non-profit organizations, sponsorship, joint issue promotion and corporate philanthropy, both greater involvements of the non-profit sector, and given benefits.
Communication Activities of Prague Airport Since 2007 Till Present
Miketová, Daniela ; Dolanská, Nora (advisor) ; Köppl, Daniel (referee)
MIKETOVÁ, Daniela. Komunikační aktivity letiště Praha-Ruzyně od roku 2007 do současnosti. Praha: Univerzita Karlova, Fakulta sociálních věd, Katedra marketingové komunikace a PR, 2011. 60 s. Vedoucí diplomové práce: PhDr. Nora Dolanská, MBA. Abstract Diploma thesis "Communication Activities of Prague Airport since 2007 till Present" charts the way the company have been building its marketing communications activities in the studied period. Since the thesis depends on publicly available sources, it more fully describes the communication towards the public audiences while the communication towards partners is mapped only with regard to public information. Due to the same reason the thesis contains a very few facts about a communication between company and employees. The thesis tries to define the target audiences as they are addressed by the various components of airport's communication. It should be noted that at present there is integration of the various instruments of the marketing mix. For this reason advertising and PR can not be strictly distinguished, because these two components are interrelated to each other. Each campaign described in this work carries the attribute of communication and they are a compilation of tools turned to the public, partners and employees. Likewise, often there is a...
The Influence of the Economic Crisis on Corporate Social Responsibility Activities
Potůčková, Petra ; Rynda, Ivan (advisor) ; Novák, Josef (referee)
The aim of this thesis is to introduce the concept of Corporate Social Responsibility (CSR) and describe the relevance of corporate social responsibility activities. Due to the fact that, one of the basic characteristics of Corporate Social Responsibility, is long-term in character, which requires a dedication to CSR activities, even in times of financial difficulties when company does not have the optimal results, this thesis shows how selected companies fulfill the concept of CSR. The theoretical part is divided into two parts - the first is the concept of Corporate Social Responsibility, which focuses on the development, pillars, benefits and concepts associated with this concept. I deal with crisis and describe financial crisis, economic crisis, its development, causes and consequences in the next part. The empirical part of this thesis is based on the methodological triangulation - expert interviews, documented examination and comparison. This thesis sampled five selected companies and shows how these companies perceive CSR, what activities they have implemented, how to cope with the crisis that affected them and how it affected the implementation of CSR activities. Another benefit of this thesis is to expand knowledge about values of companies around the city of Kolín. The results of this...
Cause Related Marketing, it's Types and Examples from the Czech Environment
Kalná, Petra ; Dohnalová, Marie (advisor) ; Matyáš, Ondřej (referee)
The diploma thesis deals with Cause Related Marketing as the way of cooperation of a nonprofit organization and commercial company in the Czech environment. The presence of different types of Cause Related Marketing in the Czech Republic was investigated on the basis of the expert typology. My goal is not only to investigate the occurrence of these types, but also to analyze their representation and to determine which type prevails. In the empirical part I present concrete Cause Related Marketing campaigns with focus on their presentation on the websites of nonprofit organizations and their partner companies. Considering the website presentation of this cooperation I look for connections demonstrating the initiative that entities pursue during the campaign. The outcome of the diploma thesis is the research evaluation, recommendations for profit and nonprofit organizations and critical evaluation of this issue.
Outplacement - possibilities, specificities,limits
Dvořáková, Marie ; Kirovová, Iva (advisor) ; Rymeš, Milan (referee)
The aim of this thesis is to describe the process of outplacement and its impact on redundancies. The first chapters are devoted to the dismissal of employees, their consequences and corporate social responsibility. The next part is devoted to defining the concept of outplacement, its history, content, form and process. The last and main part of this thesis deals with the psychological aspects of layoffs and outplacement and their connection with psychological counseling. The empirical part focuses on the contribution of individual outplacement for redundant employees and evaluate its effect on the mental state of these employees during and at the end of outplacement project. Key words Outplacement, redundancies, dismissals consequences, psychological aspects of redundancy and outplacement, corporate social responsibility
Corporate social responsibility
Balková, Anna ; Tureckiová, Michaela (advisor) ; Reichel, Jiří (referee)
This thesis is focused on the phenomenon of corporate social responsibility (CSR). Opening parts of the work are devoted to the concept in general and its evolution in the context of other theories investigating the issue of responsibility in business as well. The part the work describes recommendations for the implementation process of the CSR concept into an organizational strategy. Following chapters are based on the stakeholder theory and a related specification of the CSR content within three thematic spheres - economic, social and environmental. A part of the work describes opportunities of CSR in a field of a human resources management. The last chapter describes utilization of CSR in the human resource management in the particular company. The chapter also contains recommendations based on the concept of CSR in order to bring positive effects to the company and employees, who are an important group of stakeholders. Key words: Corporate social responsibility, stakeholder theory, ethics, work-life balance, diversity management, working conditions, welfare service, outplacement.
CSR: Factors of Social Responsibility in Human Resources Management within an organization
Melicherčíková, Dita ; Kocianová, Renata (advisor) ; Dvořáková, Miroslava (referee)
4 ABSTRACT This bachelor thesis focuses on the corporate social responsibility from the perspective of the human resources management. The thesis introduces the concept of corporate social responsibility, describes evolution of this concept and summarizes its main characteristics. In the context of current and expected development the thesis emphasizes the connection between the corporate social responsibility and human resources management, considers the role of human resources professionals and line managers in applying responsible practices in HR and suggests possible ways of integrating the corporate social responsibility values in human resources management practice. It also outlines the process of implementing the corporate social responsibility within an organization and ways of evaluating associated benefits. KEY WORDS corporate social responsibility, human resources management, ethics in human resources management, workplace diversity, work-life balance
The Issue of Employment of People with Disabilities in the Czech Republic from Perspective of Employers
Bartoš, Jiří ; Kotrusová, Miriam (advisor) ; Tomášková, Vladimíra (referee)
The aim of the thesis "The issue of employment of people with disabilities in the Czech Republic from the perspective of employers," is to determine what is the role of employers in the current institutional setting of the Czech social system of employment support for disabled people. The work is based on the theoretical framework of the rational choice theory, social preferences and the concept of Corporate Social Responsibility. The thesis analyzes the parameters of the Czech support to employers in employing persons with disabilities, the employers view on this support and the attitude of employers towards their more active involvement in the integration of persons with disabilities in the open labor market. For this purpose, the work uses a selection of completed researches and studies dealing with the issue and the research survey of employers conducted by the author of this thesis. Powered by TCPDF (

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