National Repository of Grey Literature 565 records found  1 - 10nextend  jump to record: Search took 0.01 seconds. 
Using service design as a company's tool for success in a saturated marketplace
Syručková, Pavlína ; Schneiderová, Soňa (advisor) ; Vranka, Marek (referee)
This bachelor thesis deals with the use of service design as a key tool for improving competitiveness of firms in oversaturated markets. The thesis explores how the integration of service design with marketing and communication strategies can improve customer relationships and enhance the experience. Based on a case study of Alfa Ltd, the thesis demonstrates how service design principles can be effectively applied to service innovation. The thesis uses quantitative and qualitative research on customer preferences to identify key factors that influence the successful implementation of service design. The results suggest that systematically integrating service design into corporate strategy can lead to sustainable growth and improved market positioning.
Process Optimization in the Company
Sojka, Jozef ; Bartošek, Vladimír (referee) ; Videcká, Zdeňka (advisor)
This thesis addresses the implementation of an e-shop platform for locksmith company XYZ with the aim of optimizing its processes and enhancing its market competitiveness. The current processes are analyzed, technical and functional aspects of the e-shop platform are proposed, and the financial viability of the project is assessed, including the return on investment. The work highlights how the digitalization of processes through an e-shop platform can improve efficiency, customer experience, and overall economic performance.
Analysis of the competitiveness of energy suppliers
This thesis deals with the analysis of the competitiveness of energy suppliers in the Czech Republic. The established goal is to get to know the situation on the market of energy suppliers and, based on the available data, to analyze the competitiveness of individual suppliers. Electricity suppliers were selected for the analysis based on the market share calculated from the number of consumption points. For companies, selected financial indicators are calculated according to data from annual reports, and based on them, the ranking in the inter-company comparison is determined. Another part of the analysis is the comparison of companies according to the price level of their products for end consumers from the household sector. In this case, the compared companies are divided into two groups and the way prices are set based on external influences that were present in the given years is observed.
The Proposal of Concept for Strengthening the Competitiveness of Companies on the Market of Interim Management in the Czech Republic
Posolda, Daniel ; Zich, Robert (referee) ; Bumberová, Veronika (advisor)
The diploma thesis deals with the design of a strategic concept strengthening the competitiveness of companies providing services on the market of interim management in the Czech Republic. The literature review contains the selected theoretical framework used in the following sections. The analytical part describes the situation on the selected market, including the identification of challenges, opportunities and problems. The follow-up design part of the work contains a strategic concept of competitiveness developed at the level of competitive advantages leading to the strengthening of the position of companies on the market.
Marketing Strategy Proposal for the Selected Company
Štancl, Jan ; Ulč, Jakub (referee) ; Chlebovský, Vít (advisor)
The thesis deals with the analysis of the 3D graphics market, primarily searching for trends, challenges, opportunities, competition analysis, and market segmentation, but also the analysis of a selected company. This is followed by the selection of suitable segments, setting company goals, and proposing an appropriate marketing strategy, human resource development, strategy implementation, financial costs of the strategy, and evaluation for the selected company.
Waste as a source of business opportunities for circular economy and bioeconomy
This dissertation thesis underlines the promising potential of biowaste processing using Black Soldier Fly (BSF) larvae with the subsequent production of value-added products such as feed components, fertilizers, cosmetics, etc. The concept is gaining global popularity, although legislative challenges initially hindered EU companies, resulting in delays in the placement of BSF products on the market. Nevertheless, EU enterprises, leveraging the time afforded by evolving legislation, emerged with cutting-edge technologies, positioning them to produce high-quality protein for animal feed and other value-added products. The study reveals a significant correlation between business development and scientific achievements in the field of BSF rearing in the EU and EFTA Member states. Another finding of this study was that countries with established Bioeconomy strategies at the national level show higher numbers of publications and established companies in the field of BSF rearing compared to those with Bioeconomy strategies under development or other bioeconomy-related policies. However, the biggest finding of this study is the results of the BSF meal, soybean meal and fish meal competitiveness analysis for the first time conducted in the Czech Republic. The comprehensive analysis showed that BSF meal has the potential to compete with products like soybean meal and fish meal despite its current market price is still a major drawback. The main benefits of the BSF meal are well-balanced nutritional properties and demonstrated positive ecological impact. It was also discovered that under the current conditions, the key bottlenecks are insufficient BSF products supply and the overly strict EU legislation which causes challenges in the price competitiveness. However, based on the review accompanied by the competitiveness analysis results and taking into account political trends, it can be concluded that industrial insect rearing represents a significant commercial potential.
Development Strategy of Family Business
Vichr, Matěj ; Bumberová, Veronika (referee) ; Koráb, Vojtěch (advisor)
This diploma thesis involves a strategic development plan proposal within a particular family business. It describes a theoretical framework in the areas of family business, strategic management and change management. Using critical analysis in accordance with the theoretical findings, a proposal of strategic development within a chosen family business is created together with a high-level implementation plan.
Customer Services in the Company
Záškodová, Lenka ; Živný, Rostislav (referee) ; Kaňovská, Lucie (advisor)
This diploma thesis deals with the evaluation of current situation of the company IP IZOLACE POLNÁ, s.r.o. in its competitive environment. The aim of my thehis was to propose new ancillary services for the company based on the analyzes. According to the findings proposal consists of activities that should enhance its competitiveness in the coming years.
Reflection of Small-Scale Retail Competitiveness in the Economic Situation of a Region
Kadla, Jiří ; Staňková, Marie (referee) ; Beranová, Michaela (advisor)
Bachelor`s thesis analyses impact of taxes and charges in small-scale retail on municipal budgets. The work deals with history and present situation of small-scale retail and with taxes and charges paid by shopkeepers. The work suggests means of small-scale retail competitiveness improvement and weights their effects.
Marketing Strategy Focused on Regaining Polish Clients
Kratochvílová, Barbora ; Oklešťková, Sára (referee) ; Chlebovský, Vít (advisor)
This diploma thesis focuses on comparison of selected competing companies on the Polish market and recommendation for the selected company called Kolštejn wellness center with the goal of regaining Polish clients. The company provides hospitality and provision of wellness services as is visible from the company name. The thesis is divided into three main parts. The first part describes goals, methods and processing procedures. At the same time it is dedicated to the theoretical background of the thesis which is necessary for correct understanding and comprehension of the issue. Second part contains the application of the findings. Based on provided research and identified facts, concrete proposals and recommendations for improving the situation in the last part of the thesis.

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