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Ethical issues in Czech public relations between 2005 and 2010
Kačena, Petr ; Hejlová, Denisa (advisor) ; Halada, Jan (referee)
The bachelor thesis deals with ethics in public relations with specific aim to describe unethcial practises used in the Czech Republic between the years 2005 and 2010. The paper starts with an overview of a history of public relations. Author also focuses on the problematic of ethics in PR, work of various academics and interest groups are mentioned. Specific focus lies on the problematic of code of conducts and its criticism mainly based on the idea that ethical behaviour is not possible to enforce. The paper describes code of conducts of main PR world associations (PRSA, IPRA, ICCO) and of the PR agency Edelman PR. Czech laws and associations are also mentioned with a focus on the way the code of conduct of the Czech association APRA is (not) enforced. The main part of the thesis consists of describtion of unethical practises as mentioned in the media - fake blogs by an agency Bison&Rose to promote "Czech Paypal" in 2007, several cases of financial and material stimulus to attract journalist to press conferences and a misleading information about trains of Siemens. It is followed by 5 interviews with leading Czech PR practicioners, a media expert and a journalist. Summary of the inteviews points out, among others, that it is not rare, that Czech PR practicioners come back to work on the media...
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Market analysis of PR agencies in Czech Republic in the period 2013 - 2015
Jakubcová, Klára ; Loužek, Marek (advisor) ; Křítková, Soňa (referee)
The work analyzes market of public relations in the Czech Republic in the period from 2013 to 2015 based on the available data. Data come from research for The Association of PR Agencies (APRA) and from the balance sheets of selected agencies. The main hypothesis says, there is a monopolistic competition on the Czech market of PR agencies, because there is homogenous product, a large number of agencies, no entry barriers and agencies don´t have market power. I tested the hypothesis by calculating the Concentration coefficient and the Herfindahl Hirschman Index. Both methods confirmed the main hypothesis of monopolistic competition in this market. Work also includes the TOP 10 of PR agencies in the Czech market according to turnovers. It shows that the largest agency in the 2013 was Bison & Rose and in 2014 and 2015 it was AMI Communications. I also compared the changes in income and in prices of services by agencies that are members of APRA. So I can say that between the period from 2013 to 2015 there was a 18% growth in income of agencies, which was caused by higher quality of orders and not by raising prices.
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The Influence of the Indigenous Movements on International Position of the Latin American States
Procházka, Michal ; Volenec, Otakar (advisor) ; Kochan, Jan (referee)
The main theme of the thesis is the influence of the ascending indigenous movement on the international position of the states Bolivia and Peru. Based on the analysis of internal changes and through comparison of both countries from the perspective of the international environment, the work tries to answer whether the international environment reflects these internal changes or not. For comparison are used the attitudes of regional economic and political partners, as well as USA and European Union and four non-governmental organizations. The work contains the history of indigenous peoples in the territory of Bolivia and Peru, the internal changes under the government of Evo Morales in Bolivia and APRA government in Peru.
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