National Repository of Grey Literature 18 records found  1 - 10next  jump to record: Search took 0.01 seconds. 
History of the matches between AC Sparta Prague and SK Slavia Prague in the era of Austro-Hungarian Empire
Šnajdr, Marek ; Bunc, Václav (advisor) ; Kašpar, Ladislav (referee)
The master's thesis deals with the history of football matches between Prague's Sparta and Slavia between years 1891 to 1918. The introduction focuses on the history of football in our territory and worldwide to better understand the beginnings and to become acquainted with the situation of both clubs at that time. The main part of the thesis is divided into individual matches between the teams from their first encounter until June 9, 1918, shortly after which Austria- Hungary ceased to exist. Since this period is not the most successful era for either of the clubs there are not many historical sources. The information is mainly based on newspaper articles from a publication called Národní listy, newspapers that was being published at that time. Furthermore, the thesis introduces the most significant players, coaches, and personalities of both clubs, who had a significant influence on the clubs' operations at the time, impacted the youth, and divided Czech citizens into two camps, maintaining this tradition of rivalry to this day. The conclusion of the thesis contains findings regarding which team had better leadership during this period and achieved more victories in their internal rivalry.
Perception of the sport product in the form of AC Sparta Praha home football match
Talácko, Václav ; Šíma, Jan (advisor) ; Veselý, Kamil (referee)
Title: Perception of the sport product in the form of AC Sparta Prague home football match. Objectives: Based on the research conducted, describe how the club's season ticket holders perceived their attendance at home games for the 2021/2022 season - because of factors such as the covid-19 pandemic, the increased cost of living associated with the economic crisis, how satisfied they were with the service during matches, how they perceived the club's communication and branding etc. Methods: The research was conducted by electronic questionnaire. It was therefore a quantitative research. Results: The main barrier for respondents in attending home games was the covid-19 pandemic. However, 92 % felt safe in terms of infection. Work commitments were a problem for only 22 % of them. 12 % of respondents saw the increasing cost of living as a problem. The club communication, ticket offer was rated very positively by the respondents. Certain reserves were found in the area of stadium services during matches (parking, refreshments, stadium security, etc.). However, a key finding was the willingness of season ticket holders to give up their seats if they were unable to attend a given match, to which the club was able to respond very well. According to the research, the demographic nature of the Spartan season...
The benefits of football match for spectators
Veselý, Jiří ; Čáslavová, Eva (advisor) ; Šíma, Jan (referee)
Title: The Benefits of football match for spectators Objectives: The main aim of this diploma thesis is to describe and analyze the football match as a product that is offered to direct spectators at AC Sparta Prague stadium in the season 2010/2011 and then using marketing research determine their satisfaction with the benefits that football match brings them. Methods: In this thesis there was used three methods: the observation method, interview and the method of written questioning. Observation method was used to collect information during home matches of football club AC Sparta Prague, interview was used at the meeting with experts from the club and the method of written questioning was used to implement the questionnaire survey. Results: The results of the marketing research showed that spectators are satisfied with the benefits that club offers them and they don't see any major drawbacks. Nevertheless, the thesis attempts to outline some recommendations which should lead to improved spectators' comfort at the stadium and higher match attendance. Keywords: benefits of football match, AC Sparta Prague, sport product, marketing research
Public Relations AC Sparta Praha fotbal a.s.
Žofák, Miroslav ; Janák, Vladimír (advisor) ; Omcirk, Vilém (referee)
Title: Public relations AC Sparta Praha fotbal a.s. Objectives: The aim of this thesis is to evaluate public relations of AC Sparta Praha fotbal a.s. This thesis is manly focused on evaluating the work of department of communication a PR. The aim is to analyze and describe all the comunicaton channels of the club. Methods: This thesis uses an electronic questionnaire, which is filled by Sparta supporters. The other method is an interview with a employee of Sparta, who is a member of department of communication and PR. Another method is analysis of intern document of the club. Results: The supporters are satisfied with the work of the department of communication and PR. Sparta uses three basic communication channels, which includes social networks, magazine Sparta do toho! and an official web page. Sparta should improve its video materials and should begin to do more informal interviews with the players. Keywords: AC Sparta Praha fotbal a.s., football, public relations, corporate design, questionnaire, new media
Attitude of football fans of AC Sparta Praha towards aggression
Jílková, Eva ; Janák, Vladimír (advisor) ; Křivda, Tomáš (referee)
Title: Attitude of football fans of AC Sparta Prague towards aggression Objectives: The aim is monitoring of the current milieu in the stands of the Generali Arena, to find out the attitudes to aggressive displays which some of the football fans and the management of the team took on and then another aim is to try to propose some possible proving measures according the information the author got in the research. Methods: Author mentions information got due to the study of the available sources which are connected to these issues. The autor also specified the terms like aggression and its causes and forms, then the behaviour of the individuals and of the crowd, the definition of the attitude and its research and also the theoretical definition of the football matches attenders. The research includes the collectioning and the analyze of the information from the secondary sources, then the observation during the Sparta Prague matches and the interview with some of the fans. Results: The author found out that the nonverbal type of aggression like catcalls to the opponents and like a reaction to the referee decision shows in the stands the most often. The interviews show that the fans this type of the aggression don't consider as an aggression, pyrotechnics belongs to the football and the fights are...
Media image of football club AC Sparta Prague in daily Sport after Daniel Křetínský's Czech News Center joined the czech media market
Pěruška, Jan ; Trunečka, Ondřej (advisor) ; Macková, Veronika (referee)
Diploma thesis "Media Image of AC Sparta Prague in Deník Sport after Daniel Křetínský's Czech News Center joined the Czech Media Market" deals with comparison of the media content of Deník Sport in selected periods. The selected area was chosen because of the company of Daniel Křetínský, who is currently also the owner of AC Sparta Prague, bought the publishing house of Deník Sport. In this thesis is used the media content analysis, which should confirm or disprove the hypothesis, that the content of Deník Sport was changed in 2014 for Sparta Prague. In the theoretical part of this thesis the development of the Czech media ownership after 1989 is described, also the topics of journalistic values and possible ethics problems like conflict of interests are stated. The results of the media analysis should be added in interviews with the Deník Sport's staffers.
A Comparison of Media Coverage of FC Viktoria Plzeň and AC Sparta Praha in Selected Czech Media
Slabý, Martin ; Němcová Tejkalová, Alice (advisor) ; Trunečka, Ondřej (referee)
Diploma thesis deals with comparation of media content of two journals - Sport and Mladá fronta DNES. The research is focused on few periods during one year of first czech football league. On this basis and with help of czech and foriegner experts knowledge, the thesis tries to answer the question, wheather Sport journal favors AC Sparta Praha club in their published materials and vice versa FC Viktorie Plzen club. To answer this question, it uses a comparative qualitative content analysis method. It is based on a set of articles from three periods of the autumn part of the football season and three periods from spring part. It takes into account not only texts of articles, but also, for example, the front pages or subtitles that are an important part of the daily press content. The research results are continuously summarized after each one of the periods and at the end there is a complete summary and final answer to the research question. The research resulted in finding that - considering the article contents - that in Sport journal materials published in examined periods there was no significant favoring of Sparta Praha. On the contrary - in the topics representation considering Sparta and Plzen there was an outweight toward Letná and the same can be applied to front pages to certain extent.
Marketing strategy of AC Sparta Praha in Czech republic and abroad
Hanzálek, Jan ; Gullová, Soňa (advisor) ; Srbecký, Michal (referee)
The aim of this study is at first to investigate objectively and evaluate the marketing strategy of the club. With the help of various analyzes, the entire concept will be monitored and defined easily both on Czech and international scale. Not targeting solely on the current research, but I'd like to suggest some changes that might improve and strengthen the position of the team in the future.
Public Relations AC Sparta Praha fotbal a.s.
Žofák, Miroslav ; Janák, Vladimír (advisor) ; Omcirk, Vilém (referee)
Title: Public relations AC Sparta Praha fotbal a.s. Objectives: The aim of this thesis is to evaluate public relations of AC Sparta Praha fotbal a.s. This thesis is manly focused on evaluating the work of department of communication a PR. The aim is to analyze and describe all the comunicaton channels of the club. Methods: This thesis uses an electronic questionnaire, which is filled by Sparta supporters. The other method is an interview with a employee of Sparta, who is a member of department of communication and PR. Another method is analysis of intern document of the club. Results: The supporters are satisfied with the work of the department of communication and PR. Sparta uses three basic communication channels, which includes social networks, magazine Sparta do toho! and an official web page. Sparta should improve its video materials and should begin to do more informal interviews with the players. Keywords: AC Sparta Praha fotbal a.s., football, public relations, corporate design, questionnaire, new media
Public Relations AC Sparta Praha fotbal a.s.
Žofák, Miroslav ; Janák, Vladimír (advisor) ; Omcirk, Vilém (referee)
Title: AC Sparta Praha fotbal a.s. Objectives: The aim of this thesis is to evaluate public relations of AC Sparta Praha fotbal a.s. This thesis is manly focused on evaluating the work of department of communication a PR. The aim is to analyze and describe all the comunicaton channels of the club. Methods: This thesis uses an electronic questionnaire, which is filled by Sparta supporters. The other method is an interview with a employee of Sparta, who is a member of department of communication and PR. Results: The supporters are satisfied with the work of the department of communication and PR. Sparta uses three basic communication channels, which includes social networks, magazine Sparta do toho! and an official web page. Sparta should improve its video materials and should begin to do more informal interviews with the players. Keywords: AC Sparta Praha fotbal a.s., football, public relations Powered by TCPDF (www.tcpdf.org)

National Repository of Grey Literature : 18 records found   1 - 10next  jump to record:
Interested in being notified about new results for this query?
Subscribe to the RSS feed.