National Repository of Grey Literature 7 records found  Search took 0.01 seconds. 
History of the matches between AC Sparta Prague and SK Slavia Prague in the era of Austro-Hungarian Empire
Šnajdr, Marek ; Bunc, Václav (advisor) ; Kašpar, Ladislav (referee)
The master's thesis deals with the history of football matches between Prague's Sparta and Slavia between years 1891 to 1918. The introduction focuses on the history of football in our territory and worldwide to better understand the beginnings and to become acquainted with the situation of both clubs at that time. The main part of the thesis is divided into individual matches between the teams from their first encounter until June 9, 1918, shortly after which Austria- Hungary ceased to exist. Since this period is not the most successful era for either of the clubs there are not many historical sources. The information is mainly based on newspaper articles from a publication called Národní listy, newspapers that was being published at that time. Furthermore, the thesis introduces the most significant players, coaches, and personalities of both clubs, who had a significant influence on the clubs' operations at the time, impacted the youth, and divided Czech citizens into two camps, maintaining this tradition of rivalry to this day. The conclusion of the thesis contains findings regarding which team had better leadership during this period and achieved more victories in their internal rivalry.
Perception of the sport product in the form of AC Sparta Praha home football match
Talácko, Václav ; Šíma, Jan (advisor) ; Veselý, Kamil (referee)
Title: Perception of the sport product in the form of AC Sparta Prague home football match. Objectives: Based on the research conducted, describe how the club's season ticket holders perceived their attendance at home games for the 2021/2022 season - because of factors such as the covid-19 pandemic, the increased cost of living associated with the economic crisis, how satisfied they were with the service during matches, how they perceived the club's communication and branding etc. Methods: The research was conducted by electronic questionnaire. It was therefore a quantitative research. Results: The main barrier for respondents in attending home games was the covid-19 pandemic. However, 92 % felt safe in terms of infection. Work commitments were a problem for only 22 % of them. 12 % of respondents saw the increasing cost of living as a problem. The club communication, ticket offer was rated very positively by the respondents. Certain reserves were found in the area of stadium services during matches (parking, refreshments, stadium security, etc.). However, a key finding was the willingness of season ticket holders to give up their seats if they were unable to attend a given match, to which the club was able to respond very well. According to the research, the demographic nature of the Spartan season...
Media image of football club AC Sparta Prague in daily Sport after Daniel Křetínský's Czech News Center joined the czech media market
Pěruška, Jan ; Trunečka, Ondřej (advisor) ; Macková, Veronika (referee)
Diploma thesis "Media Image of AC Sparta Prague in Deník Sport after Daniel Křetínský's Czech News Center joined the Czech Media Market" deals with comparison of the media content of Deník Sport in selected periods. The selected area was chosen because of the company of Daniel Křetínský, who is currently also the owner of AC Sparta Prague, bought the publishing house of Deník Sport. In this thesis is used the media content analysis, which should confirm or disprove the hypothesis, that the content of Deník Sport was changed in 2014 for Sparta Prague. In the theoretical part of this thesis the development of the Czech media ownership after 1989 is described, also the topics of journalistic values and possible ethics problems like conflict of interests are stated. The results of the media analysis should be added in interviews with the Deník Sport's staffers.
The comparison of components in football performance
Hos, Tomáš ; Buzek, Mario (advisor) ; Frýbort, Pavel (referee)
Title: The comparison of components in football performance Key words: Football match analysis, FC Viktoria Pilsen, AC Sparta Prague, Gambrinus League The problem definition: All football matches played during season 2013/2014 in the Czech first football league were, for the first time in history, analysed with Instat programme. Data from analysis served as main source for comparison of two most successful teams - FC Viktoria Pilsen and AC Sparta Prague. I will try to analyse these statistical data and consequently define key statistics for both teams. The aim of the thesis: Comparison and interpretation of performance data acquired by statistical programme Instat is the primary aim of this thesis.
Marketing strategy of football club AC Sparta Prague
Lacinová, Jana ; Postler, Milan (advisor) ; Mikeš, Jiří (referee)
The main purpose of this thesis is the description and subsequent analysis of the present marketing strategy of football club AC Sparta Prague. The work is focused on marketing communications and projects of this club. The practical part contains the results of the marketing survey; the aim was to find out the awareness of the football supporters of this Czech club and its marketing activities. In conclusion there are suggested potential changes and improvements for the future development of the club.
Financial analysis of AC Sparta Praha fotbal, a. s
Veškrna, Petr ; Cimický, Jan (advisor) ; Krause, Josef (referee)
This bachelor's thesis is focused on the processing of financial analysis of football club AC Sparta Praha fotbal, a.s. The theoretical part of the work deals with the subject and the development of financial analysis, users of financial analysis, sources, methods and techniques used in the processing of financial analysis, and definition of objectives and areas of financial analysis. Practical part of the work put the theoretical knowledge into practice, in the specific case of football club AC Sparta Prague. The specificity of the environment in which the sports clubs in the Czech Republic do business is reflected in the calculated ratio indicators. Selected indicators are compared with other entities located in the same industry. The aim of this work is to determine through an external financial analysis, how to manage a football club, to assess its financial situation and propose solutions.
Financial analysis of AC Sparta Praha fotbal, a. s.
Žák, David ; Bokšová, Jiřina (advisor)
This bachelor's thesis is focused on the processing of financial analysis of football club AC Sparta Praha fotbal, a.s. The theoretical part of the work deals with the subject and the development of financial analysis, users of financial analysis, sources, methods and techniques used in the processing of financial analysis, and definition of objectives and areas of financial analysis. Practical part of the work put the theoretical knowledge into practice, in the specific case of football club AC Sparta Prague. The specificity of the environment in which the sports clubs in the Czech Republic do business is reflected in the calculated ratio indicators. Selected indicators are compared with other entities located in the same industry. The aim of this work is to determine through an external financial analysis, how to manage a football club, to assess its financial situation and propose solutions.

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