National Repository of Grey Literature 96 records found  1 - 10nextend  jump to record: Search took 0.01 seconds. 
Comparison of popular didactic weekly magazine for youth (Mladý hlasatel thirties/forties Vpřed forties/fifties)
Meravá, Tereza ; Čeňková, Jana (advisor) ; Suk, Pavel (referee)
Master's thesis "Comparison of popularly educational weekly youth magazines Mladý Hlasatel and Vpřed in 1930s through 1950s" contrasts two youth titles that were published around the WWII. Both titles, connected not only through the editor and father-like figure Jaroslav Foglar, were immensely popular in their time and constitute the phenomenon of journalism for children of that era. Both magazines were published during uneasy times, firstly during the dawn of the war and during the Protectorate of Bohemia and Moravia; secondly, after ten years, during the rise of communists' influence and subsequent Communist coup d'état in 1948. This master's thesis follows my bachelor thesis "Mladý Hlasatel and it's authors" describing history, authors and specifics of this magazine. Master's thesis adds comparably detailed information about the magazine Vpřed, but its main objective is to compare the titles published in "free" era before the WWII and after it, and the ones that were published during the limited freedom of the press during the war and after the year 1948. This work seeks not only to compare the content, authors and information in both magazines, but also to comprehend the contemporary context of that era, observe the impact of ideological and political influences, as well as describe different...
20th years of the magazine Sestra
Hejná, Karolína ; Cebe, Jan (advisor) ; Kocourková, Lucie (referee)
The bachelor's thesis "Twenty years of the "Nurse" magazine" deals with the history of Czechoslovak nursing magazines since the early 19th century until the present day. Its attention is focused especially on the "Nurse" magazine, which is (according to Media Project) the most widely read professional health care magazine title at the moment and intended not just for nurses, but also for other non-medical workers in the health care sector. It examines not only the contents and graphic layout of the magazine, but also the personalities of its editors-in-chief and chairwoman of its Editorial Board, and also maps its travels round various publishing houses. There is also a summary of marketing support of the magazine and related projects, as well as a description of its competitors in the Czech magazine market. The thesis presents a qualitative survey, which maps out readers' communities of selected professional periodicals, perception of the quality of contents of various magazines by readers, usability of the information each of them brings in day-to-day health care work, willingness and motivation of health care personnel to publish articles in professional media etc. Its purpose was to determine whether the "Nurse" magazine is indeed a good partner in the lifelong education of non-medical health...
Comparative analysis of cover pages of magazines Respekt and Reflex in the period of 2009-2010 (textual and semiotic comparison)
Kovářová, Pavla ; Šoltys, Otakar (advisor) ; Kučera, Štěpán (referee)
Bachelor thesis "A comparative analysis of cover pages of magazines Respekt and Reflex in the period of 2009 - 2010 (textual and semiotic comparison)" deals with semiotic analysis of the cover pages of two similar weekly magazines in the same period. Research sample includes five covers of each magazine which shows Czech political figures. The first part of this thesis it describes the theoretical essence of semiotics. The second one is about magazines and theory of cover. In practical part analyses the covers of both magazines with the aim of overall comparison in terms of their communicating intentions, construction of reality and its work with myths and stereotypes. Visual and language codes are studied in terms of denotation, connotation and implied postmodern myths. In the recent media discursus has been interpreting signs and symbols, decoding the hidden meanings and perceptions of the dominant ideology in the construct of reality. Attention is focused on the design of Reflex' photomontage and Respekt's drawing, as well as on composition, colors and using stereotypes. Result of analysis shows a consistent approach of both magazines to the dominant ideology, but a different approach to construct reality and creating the communication plan, which comes just from the way of processing.
The Veřejné mínění (Public Opinion) Journal (1946-1948)
Zajíčková, Hana ; Škodová, Markéta (advisor) ; Bednařík, Petr (referee)
This thesis approaches the theoretical concepts of public opinion, its history and origins of public opinion research in the Czechoslovak Republic and abroad. It describes the circumstances of the creation, operation and termination of the Czechoslovak Institute for Public Opinion Research, which was established under the leadership of Josef Kopta and came under the I. Department of the Ministry of Information. More particularly provides a detailed view of The Veřejné mínění Journal, which was published between 1946 and 1948 and the publisher was the institute. Among the personalities associated with the institute and the magazine belonged Čeněk Adamec, Bohuš Pospíšil and Milan A. Tesař. The journal represented a Europe-wide unique. No other institution published a similar format of the journal, which conceived as the major topic of public opinion. It was a professional and popularization journal, which was addressed to experts and the general public. Individual subsections describe the specific content of the journal, which, inter alia, consist of professional articles of various kinds, reports on domestic and foreign researches, comments from readers and other sections. Special attention is given to information related to the field of media.
A comparative analysis of Czech and Slovak librarian periodicals
Salátová, Renáta ; Papík, Richard (referee) ; Bratková, Eva (referee)
(anglicky): The subject of the my thesis are Czech and Slovak periodicals in the field of library and information science - their concise history, determination of the current terminology in this field and publishing work, description of the editorial staff and the roles of its members, reviewing procedure and editorial work applied to specific examples of both printed and electronic media, specification of formal appurtenances of a specialized article, citation and information ethics. The following chapter deals with the characteristics of the current specialized periodicals issued in the Czech and Slovak Republic. The research oriented part focuses upon the topical analysis of library periodicals, further the results of two questionnaires relating to editorial work are discussed as well as various preparatory stages of a specialized periodical. Powered by TCPDF (
Is the only purpous of czech litestyle magazines to present advertisements?
Samšuková, Jana ; Osvaldová, Barbora (advisor) ; Lábová, Alena (referee)
Bachelor's thesis: Is the only purpose of Czech lifestyle magazines to present advertisements? An evaluation of the content of two Czech lifestyle magazines - JOY and Harper's Bazaar. This thesis is based on a hypothesis that Czech lifestyle magazines are oversaturated with advertisements and that their creators devote more space to the advertisers than to actual own lifestyle/journalistic content. This thesis compares the amount of space devoted to advertisements and original lifestyle content in particular, within a three- month period in the year of 2012. It also deals with a possible coherence of advertisers and lifestyle content and thematic agenda of analysed magazines, to a lesser extent. There will be comparisons of both JOY and Harper's Bazaar provided for each aspect evaluated by quantitative analysis, specifically through emergent coding. In the first part of the thesis, the author discusses the presentation of analysed magazines, their appearance, history, and their place among the Czech media market. The topic of media commercialization is also discussed. The coding book is attached to this thesis as well as a CD with the full coding book and definitions of variables.
Journal of the National Museum, culturally-historical periodical and its benefit
Šímová, Alice ; Woitschová, Klára (advisor) ; Hlaváček, Ivan (referee)
v anglickém jazyce Journal of the National Muzeum is our oldest, still printed scientifical magazine. We can find out in its history many of well-know personalities of 19th century, dealing on its start and leading to bright future. It also represents one of the oldest Czech scientific institutions, the National Muzeum. Author describes development of important Czech scientifically periodical, Journal of the National Muzeum. Based on source she presents bibliographical view and accents significant moments in its history. She's trying to describe and to introduce personalities, which have led this periodical and its authors. Her goal is to represent history of this periodical, which can help other researchers with similar theme. Keywords: Journal of the National Muzeum, National Muzeum, Matice česká, František Palacký
The Arbeiter Illustrierte Zeitung and its activity in exile in Czechoslovakia
Arabadjieva, Stefana ; Köpplová, Barbara (advisor) ; Cebe, Jan (referee)
This thesis presents the German magazine Arbeiter Illustrierte Zeitung (AIZ), one of the greatest illustrated papers at the time of Weimar Republic. The weekly was founded in the beginning of 1920s as a propaganda organ of the Workers' International Relief (Internationale Arbeiterhilfe, IAH), a mass organization formed to support workers in case of strikes or natural catastrophes. The founding of the magazine was entrusted to a communist activist and publisher Willi Münzenberg. Under his leadership the AIZ became the most popular left-wing illustrated magazine. It enforced socialism and fought to build a united anti-fascist front. AIZ collaborated with many prominent artists and writers, and its readers were attracted especially by the satirical photomontages of John Heartfield. After Nazi's took over Germany in 1933, AIZ exiled in Prague, where it continued its untiring fight against fascism and advocated the rights of the working class. In 1936, the magazine changed its name to Volks-Illustrierte in order to reinforce the united front movement. This thesis focuses on the history of the AIZ magazine, it describes the character and exile period of the weekly, which includes a brief introduction to selected members of Prague's editorial team. It also explores the lives and cultural work of German...
The Art Journal Ateliér from the fondation to the present time
Mikulíková, Radka ; Köpplová, Barbara (advisor) ; Sládková, Hana (referee)
This diploma thesis "The Art Journal Ateliér from its foundation to the present" goes into the semimonthly art-oriented Ateliér magazine being issued from 1988 to December 2015. The work looks about historical context of period 1980 and 1990 until the first decade of the new millennium. The thesis, in detail, is focused on Ateliér magazine publishing in years 1988, 1989, 1990, 1992, 2000 and 2008. The most detailed there are analyzed years 2012 and 2015, the crucial years, in light of magazine financial crisis. In 2010 the magazine got into financial trouble that culminated at at the end of 2015, the time the periodical had made a request for liquidation. 1. January 2016 the magazine entered into liquidation. In all surveyed years the attention is focused on the editorial staff, the graphic design and the semimonthly Ateliér magazine content. The most detailed is the magazine analyzed in 2012 and 2015 by using the analyses of all authorial texts there, there will be presented story writers contents from among the editorial staff and externals who had participated in both editions. An attention is paied to those authors writting in the periodicals,on how many there were in total and on how many times they wrote in the magazine in one year. The second analysis aimes only on copyright reviews of...

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